( the pictures are from 2 of my platforms that I use to collect payments-so add them ( Paypal & Selz Jan 1st ) 

Yes, I Sold My Brain for $9738.41 within 24 Hours…..Well, some of my brain that is. On Dec 31st through Jan 1st for 24 hours, I hosted a sale on some of my top and most sought after content-based digital products and action plans.

There are some really powerful lessons to be learned from this sale-and I’ll break them down for you.

You’re in business or an aspiring business owner if you’re reading the Women CEO Project blog, but you just may be one of the many business owners ( specifically women ) who has trouble with a. Asking for the sale b. Asking for your worth c. Being seen as a salesperson or a person who needs and wants business.

All of these are problems and detrimental to your business. I mean, if you don’t want to be seen as a business owner who has products and services to sell, then why are we here?

Another big problem, is that you don’t have anything to sell or you’re not confident in what you have to offer. This is a BIG hindrance to being in business and it has a lot to do with you being fearful. I mean-how can you be in business if there is nothing for sale, no way to pay you and you have no offers? How can you say you want to make xxx amount of dollars for the year and there isn’t much to buy on your site? How can you say you want to be successful if all you have to offer costs about $12 and you’re scared to even market that?

Ok, let’s fix it.

You need content. You need products. You need a way to service your clients without you having to always be present. Let me give you a few tips:

1. Research your audience. Just because you want to create something does not mean that A. Your audience wants it. B. Your audience needs it. C. Your audience would be willing to pay for it. So, you must research. I know you are wondering “how” just how Kristi do I know what my audience wants? The very first thing that you need to do-and also one of the most efficient tasks is to simply ask them…

   1. Ask a question and poll your audience on an Instagram Story. Instagram has gotten fancy. You can not only poll your audience, you can also see EXACTLY who voted for what. So, after you see who voted, can’t you connect with them further via DM?

   2. Ask a poll question on Facebook and/or Twitter. Each of these social media platforms allows you to ask a question and get answers without paying a dime. My favorite is Twitter. You can host a poll for up to 7 days, pin it to your profile and get feedback. The only thing is-you cannot see who voted for what- but you can surely get a consensus from your audience and even passerbys.

   3. Send an email to your database. Simply ask them. What do they want, what do they need, what are they having the most trouble with, what product of yours do they like the most and what would they add to it?
      

2. Package Up Your Knowledge. I know you’ve seen this before and you still may be holding back from putting your thoughts, experiences, and skills out there. There is some fear in this. Once you put yourself out there as a teacher, expert, etc. you open yourself to someone trying to counter your base of knowledge. Now, as a Mastery level educated business consultant ( MBA ) you’d think I’d never get the counter opinions right? Wrong! What I can tell you is, that there will always be opinions on what you should be doing, teaching and charging for AND if you let these opinions hold you back from creating and building products based off your knowledge-you will NEVER build a thing. Especially not a business.

   1. What do you want to teach your audience? What is your skill set?

   2. What do you want them to learn?

Start with these 2 major questions and get to creating products that help take your clients from point A to point B.

3. Understand Your Goal for Your Content. If you are creating just to create-this is an AWESOME exercise to help you waste time and possibly money in addition to making you frustrated. We’ve all done it-created products that no one wanted. Or, we’ve created a product with absolutely no sales or marketing goal for the product. We were determined to create an ebook on xxx without putting in the research or finding out from our audience if they even wanted or could use xxx. So, it’s important to understand the reason you are creating this content AND what you want the content to do for your business.

Are you creating the content to give folks an entry into a subject, or to give them the pre-work action steps they need before they work with you? What do you want them to do with the content? Where are you trying to lead them once they finish with this content? Some of the Women CEO Project products are to lead into a deeper, more detailed product. It’s important to set some solid goals for creating your products. So, before you start typing or writing or hiring a designer, determine 3-4 goals for each product that you want to create for your audience. This will save you TONS of time and heartache and give you direction for your product.

So these 3 tips are a start to get you on the right path when you are creating your content and trust me-creating content is one of the ways that your business can successfully and efficiently scale up. But there’s more action steps and strategies needed and I’m working with about 50 of you via an Online Class ( Webinar ) on Jan 30th from 7-9pm.

During this webinar, I will walk you through the:

Creation process

Pricing Strategy

Marketing Action Steps

Systems & Hosting Platforms

To join me in this Online Class and learn more, ( Click HERE )  and we will plan this out together!

Good Luck CEOs!