Strategy Series Lesson 2: Journey to 100k

Ok, so the goal is $100,000 in income for your business this year. How do you produce that type of money and from what channels? I normally like to put big goals into brainstorming maps like the example below, but I also broke down the questions that you should be asking yourself for each channel to assess for reaching your goal. 
goal breakdown
So I broke the goal down into these channels:
  • Products
  • Services ( Consulting) 
  • Speaking
  • Marketing
  • Partnerships
  • In-Person Meetings 
  • What types of products will you sell? 
  • How many of these products do you need to sell each week? Each month? Each quarter to reach your yearly goal?
  • Ebooks? How many ebooks and at what price?
  • Books? How many books and at what price?
  • Will you create a course? What kind of course? How much will you sell it for?
Services ( Consulting)
  • What will you consult in? ( Marketing, Business, Law, Accounting, Engineering, Fashion, etc. etc) 
  • Do you have a consulting rate sheet? How will people readily get access to your consulting sheet?
  • What price range are you in? 
  • How will you meet the type of clients who can fit that price range?
  • How many consulting clients do you need to consult monthly?
  • How many people do you need to pitch to get the number of confirmed consulting clients each month?
  • How many and what events do you need to attend to meet your potential client?
  • What will you speak about?
  • Do you have a speaker’s kit?
  • How many speaking engagements do you need a month? 
  • Will they be paid or unpaid? What are the tangible benefits of the unpaid engagements?
  • How many organizations do you have to pitch to get your confirmed speaking engagements a month? 
  • What is the price of your speaking?
  • What type of businesses or people do you need to partner with?
  • Where do you need to go to meet these potential partners?
  • How many partnerships do you need to create to reach your goals?
  • What type of partnerships are the most beneficial to your company?
  • How will you thoroughly vet these potential partnerships?
  • How will you make money from these partnerships?
In-Person Meeting 
  • What events will you attend?
  • Do they have your audience?
  • How often will you network?
  • How will you connect further and build relationships and possibly business with people you meet at these events?
  • How often will you set up individual meetings with people you’ve met from these events?
  • How many meetings do you need to have a week or a month to keep your speaking, consulting, database funnels full?
  • Where does your ideal client get your type of information? 
  • How are you going to market your business?
  • What social media channels are you going to use?
  • How often will you post through these channels?
  • What will you offer through your marketing so that what you post is useful?
This CEOs, is how you break down a goal thoroughly. This is 1000 steps further than simply saying…. I want to make more money, and substantially more steps than stating,” I want to make 100k this year’. 
Answering this questions or the questions you come up with when you break down your own goal, is the key first ingredient to putting together a plan to reach that 100k. You need to know where you should be daily, how often you should go there, what you need to do when you get there, how many folks you need to be connecting with afterwards and WHY. 
THIS CEOs is no longer a dream. THIS is how you break down a goal. So 2 things. 
If you’re ready for a one-on-one strategy session with me. Click here and let’s do it! 
Second, drop me a comment below on the blog and let me know what EXACT goal you are going to break down and how you will use this info!
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