• Become clear on what you want to be known for. Build your brand around it. Then SLANG it!! Why wait? Why sit by the phone? Once you pick a pill, determine a lane, or get on a road, do it with 100% energy and momentum. Start creating with your focused brand in mind and share it on as many platforms as possible. Start writing. Start doing videos. Start sharing info on the social media channels where your client hangs out. Start looking, feeling, and acting the part of your brand. Once you create your own momentum, you’d be amazed at the channels that open up, the calls for interviews, the invitations to speak and the opportunities to partner. Find your lane, then get into the business of branding YOU!

• Automate EVERYWHERE that you can. Why work hard for every single dollar that comes into your business? Where can you create passive income? At least 1 hour this week, look at that products and services that your business currently has, and determine ways in which you can automate every channel to facilitate that sale from point A to point B. Can you write your blog post with a powerful call to action that sends your reader to subscribe to your blog? Then once they subscribe, they are automatically sent emails on a regular basis with useful information that they can use in their lives immediately. Can your blog post have a call to action that sends your reader to a survey? Or to a link to register for your next teleseminar or bootcamp? Can you create a Google Hangout that sends folks to subscribe to your blog- which is already set up to start sending them emails? How can you shorten the amount of time that you physically have to touch your business on a daily basis?

• Pick the BEST 1 focus that you can implement into your business now, that will effect, grow, and add to all of your business channels. For example, speaking is a powerful focus. It brands you as an expert. It’s a profit channel if you got paid. It helps to fill your database. You can sell your books, DVDs, CDs, and workshops from the stage. It puts you in a powerful position to be hired as a consultant by the audience. That’s several channels or funnels in your business that can be filled by focusing on 1 key activity – speaking. Find that key activity for your business and then GO FOR IT!

• Start creating. This is my personal claim to fame, and it’s room for anyone who dares to unleash their talent. You CAN build your own platforms. Your own, never seen before conferences or a worldwide speaking tour. It’s totally up to your decision to believe in yourself and your focus on making it happen. Creation expands your business like NO OTHER tip or strategy that I can offer you and it’s the prime reason I spent an enormous amount of time last year building a course AND a free video series to help you do it. It’s POWERFUL. Stop telling yourself no. Start creating. Then watch your world open up!

• Offer quality. Quick question? Do you feel it’s better to post a bunch of short, diluted, copied blog posts OR spend the time to develop a highly effective, probably gonna go viral, extremely useful blog post that truly helps your readers? It’s not about quantity, it’s about quality. One of our MOST visited blog posts took me a week to research, read every article and create but it pays our website consistent dividends in visitors and subscribers. If you only focus on quantity and skimp on the quality, you make it easier for someone with a little hustle to replace you. Spend the time, research your niche, add your own flavor and offer massive value. Yes, your potential clients can tell the difference. Quality is a tremendous filter. 

• Be known for something. By all means, be unique. 98% of the entrepreneurs I see are basically regurgitating everyone’s stuff, changing the colors, copying text, formatting, and styles of the folks they admire. But why do that? It’s easier, lasting and more effective for the growth of your business, to create your own unique products and incorporate your own flavor. You have a distinctive talent, special way of presenting, and a powerful why that is all your own. Don’t copy other folks. It isn’t a lasting business plan to always be marketing someone’s old idea. Put in the work, brand you and be known for something powerful.

• Clean your sandbox and change up your playmates. For some of you, your business would have a 100% turnaround in growth and profitability if you’d simply remove the people who don’t add to your life , and insert the folks who are going where you want to go. Cleaning up your sandbox allows you to see new possibilities and understand the mindset of people who are successful. It clears the clutter so you can be more aware of your options and positions you in the prime place to say yes to right opportunities. The effect that new, positive, progressive, and successful circles can have on your business is residual and life changing. Let’s upgrade. 

CEOs, tell me. Out of all the Strategy Lessons so far, which one is your favorite and how will you use it?