It’s our nature to want to help everyone. It’s natural and as women, we’re more prone to be givers and nurturers. This tendency, however, great for our lives, can be totally detrimental and a liability for our businesses.

I had 2 sessions yesterday, one with my coach, one with my mentor and as we always measure and analyze, then set goals, then launch, then analyze again, we’ve come up with some trends.

And I must be honest, their pointing it out, wasn’t my first recognition of some inconsistencies…..

Women CEO Project is a business and is built on helping other business women who want to go.

Go where you ask?

Go towards a detailed goal, then blaze right past it.

I understand that women are the trend, we were the trend last year, we are the trend this year, we’re leaning in, and by all measurements, we will again be the trend next year. For many of us, just being a part of the women in business conversation is enough, it’s comforting. Yet, we are perfectly ready to stay in the same place and simply talk about the movement and be involved with the movement, but not if any of it means a change in lifestyle, or serious, focused time investment required, or holding ourselves to the fire to actually build something that makes a profit.

I understand. There have been times where I didn’t get serious, until I got broke. But alas, that was many, many moons ago, and not the foundations of this company.

As I tell you often, just because someone has a need, or ask certain things of you, doesn’t mean you should bend your vision to meet it. You should be kind, help, advise and consult if it is your purpose, but if not, be honest, tell them, and steer them in the best direction you can.

I post my frustrations not against you, but with you, because I see better for you. I have pulled many of you up because you needed it, but only to realize, you didn’t really want it for yourself. I felt it was my job- to help EVERYONE. But I do have bottom. The unlimited amount of energy I put into pulling some of us along does drain- not for those of you who are actively making changes and investing in yourself, but for those of you, who, whenever I post, you are just coming from a rut, you ALWAYS need someone else’s motivation or energy to be poured into you, and simply won’t make the sacrifice to actually cause serious changes in your own business.

Well, we’ve made some changes. Some pretty serious ones. Although it pains me to know, many of you will leave, I do understand. I understand I must be true to who I am, my goals for my business, for Women CEO Project, and to myself.  

The “sit still and talk about it” situation has truly ended. I love, like and care for many of you, but have finally figured out, that, all of you can’t go. And for some of you, you truly, deep down inside… don’t want to go.

But for those of you who want to, for the few of you who are truly ready to not just hack at this business thing, but to aim for being in Inc Magazine, to become a multi-millionaire, to be in circles where no one asks for the event price, because they immediately know the value, to be in environments where you are not constantly asked nor do you ask for a hookup, free advice, or an investment of someone else’s time, yet not your own….for those of you ready to experience something new with me…. let’s go!

I understand that everyone isn’t trying to roll at that level. They don’t want to be BIG, they don’t want to become a millionaire, they just want to be comfortable. I was not a quick learner to this, it took me a while, and I got it. But Women CEO Project is built and is growing in some directions to satisfy the woman who IS looking to go BIG.

Knowing that we are liked, knowing that we are loved, and that we move you- it moves us, but, because we are a business we have to move forward with what makes and keeps us profitable in addition to fulfilling our clients creation, innovation and strategic needs.

Again, I know Women CEO Project will reduce, reduce plenty. I have come to terms with that and understand that it is for our best. I want to be able to truly offer the few of you that remain, something that feeds not only the popular conversation, not just a “women’s empowerment slot”, not just the feeling of comfort, or the popular conversation, but to get fully, deeply, totally committed and entrenched in the actual movements of progression and for some of us, success.

Kristi