If only there was a button every business owner had on their keyboard that read “Create Profitable Website Now.” And when this magical button was pressed, a perfect specimen of website would manifest and thousands upon thousands of dollars would come bursting out of their hard drive.

Brings a tear to my eye just thinking about it…

Of course, in this world, kale would taste like cake, it would always be 72-degrees outside, and we’d all get ponies on our tenth birthdays, but I digress…

Hey. We’re all entrepreneurs and small business owners here. You know that your business doesn’t exist without customers, and we all need websites that will promote our products and services for us. Our websites should function like the best, most enthusiastic employee that works for us 24 hours a day, 7 days a week, never gets sick, never takes a vacation, and brings home the bacon. Or the Benjamins. But hopefully both.

 

Unfortunately, during this quest to get a website up, oftentimes we start to focus on the wrong things. We get caught up in details like, what colors the website should have, where a sidebar should be or what special WordPress plugin we want to use, and pretty soon, all you have is a pretty picture for a website. (Or a pretty big mess.) Without a sense of direction, without a strategy, oftentimes you’re also left without customers.

Ugh…

We certainly don’t do this on purpose. When we think “website design” we think aesthetics. After all design is pretty! Design is colors! Design is fonts! Design is fun! We all have eyes, so therefore, we’re all qualified to weigh in on what this thing should look like!

But, here’s the thing: Website design is SO much more than just a pretty picture. (Although it is a perk!) In order to get those customers, your website should communicate your business’ personality and core messaging to your dream customer so they immediately understand who you are, what you do, and why they need you, all in one easy-to-understand-yet-visually-appealing package. 

When a customer lands on your website and feels like they already know you without talking to you, when they feel like you understand them immediately, when your copy writing clearly explains the benefits of working with you, you become an obvious choice over your competitors. In fact, it blows your competition out of the water.

What makes a design beautiful and memorable is the thought-process and strategy behind it, not empty aesthetics of trendy fonts or the latest “in” colors. From copy writing to photography to the structure and layout of your website, all these pieces work together, tell your unique story and establish your value, convincing your customer to buy from you again and again. Which I think we can all agree is the icing on your kale cake.

But how do we get there?

That’s exactly what we’ll be talking about during my 50-minute spiel: Building a Website that Converts.

During this talk, we’ll discuss:

1. How without establishing your real value to your customers, nothing else matters.

2. How to establish trust and connection with your dream customer by being authentically you

3. How to keep your conversion metric simple and direct 

4. How to design your website around your conversion metric to keep your customers moving through your sales funnel.

In closing, I’m a Designer who understands that looking good online is only one part of the equation for success with your business. Why? Because I’m a creative entrepreneur/small business, too. If you’re ready to visually take your biz to the next level, let’s get this party started!

I have a few openings for new clients starting in October 2014, so if you want to be one of the first and few to work with me, simply contact me and tell me about your project. I can’t wait to hear from you and meet you on July 15-17th at the Annual Women of Power Virtual Summit. Get your seat here!!