- Check out this Webinar TODAY – Non-Paid Marketing: Get Found for Free Register here http://goo.gl/5PX2I
- Become an Expert in your field and start putting out content in How to Articles ( post for free on ezine) , Videos on Youtube and Vimeo, posts to your blog, and comments on Linkedin and Facebook
- Make sure your company is listed on Google places, Yelp and also these additional free directories “MerchantCircle, Google Local Business Center,Angie’s List, Yahoo! Local, YellowPages.com, SearchLocal, and SuperPages
- Quick, Quick, list the top bloggers in your industry…………Have you befriended them? Getting the bloggers in your side, possibly sending them your new media kit, press release, or a sample of your product will get them talking and spreading the news!
- Are you courting the news channels? Do you know the reporter with your beat ( your industry is the subject they report/write on) Make sure these people have your information at the ready so if they need advice from an “expert” they know where and how to find you quickly.
- Have you considered donating your products or services to a charity, charitable event, silent auction, or non-profit? For eg., if you are a makeup artist- donating a couple of services to Dress for Success, or a Financial Planner, speaking for free once a month to a local non-profit. Don’t know where to find these non-profits? Click here for the top non-profits in the country by category http://www.charitywatch.org/toprated.html
- Have you utilized Meetup.com or Facebook Groups? Organize a group of like-minded people who are interested in your industry- set up monthly meetings and begin to share the knowledge ( not selling). Over time, this will DEFINITELY bring your company steady leads and marketing reach.
- Got some office space? Donate it to a group or charity once per month to host their meetings…..Awwwwwww, You’re cool, You’re Nice……Network, network, network, Cost: $0
- Networking ROI…. Take the people who you’ve met this week, send them handwritten “Nice to meet you” ” You’re cool” cards with a discount for your product or service.
- Have a pretty cool business? Do a demo and invite the local news stations to come and participate. Recently I saw a gun simulation demo on the local news- taking you through the steps of an unfortunate break in- the visual was much better than a paper ad and the company had a few seconds to tell about their classes. I definitely know what I’m in for if I sign up.
- Give people more than they expect 🙂 Have you created an ebook? You’re an expert in your industry, creating a resourceful ebook filled withe fresh content, marketing it through inexpensive/free channels, then guess what???? Give it away for FREE. Sit back, get a glass of wine, and watch it go viral.
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