Guest Post by Alicia Dunmas, Author of “Bestseller in a Weekend”  

 

Although I believe anyone can write a book, the truth is that not everyone does. Not at all! But you can. Below are just a few reasons why YOU should write a book NOW!

 

1. To boost the credibility of your business and set yourself apart from your competition.  Even in this day and age, women sometimes still have trouble being taken seriously. Why is a stay-at-home-mom who blogs (and who maybe earns a serious income from her blog) a “mommy blogger” rather than simply a “blogger”? Work is work! But having a book—a whole body of work—to your name, takes you a step beyond everyone else. You get some instant clout when you say, “I’ve written a book.” 
2. To gain publicity.  Writing a book brings your expertise to the forefront, which can make you more visible in the media. Journalists often seek input or quotes from experts when researching articles, and those who have written a book are often highly sought-after for interviews. My past clients have seen their calendars fill up with new opportunities—everything from public speaking engagements to TV and radio guest spots. The bonus? Each of these attracts more new clients to your book—and to your business. 
3. To increase your value. The world takes note when someone has a unique story to tell, or much-needed expertise to share. But how will anyone know that you are that “someone” if you don’t put it out in the open first? This can make you more valuable in the business world, too—imagine a board meeting where the suits say, “Let’s get [your name here] on this! I just saw a piece on her in the Wall Street Journal. Her company is doing exciting things.” Going back to the publicity I mentioned before—media exposure attracts more clients and boosts your reputation.
4. To extend your reach, but not yourself. You’re only one person, and you’ve only got 24 hours in one day. Maybe you’re a mom or a wife, on top of your career responsibilities. It’s hard to find time to do it all. With a book, you can share your message, and your knowledge, with thousands of people at a time. Just think of the hours it would take to reach and teach each of those people, one at a time! Work smarter, not harder. Let your book broadcast for you.
5. To connect with like-minded people and grow a community. With all the free publicity you’ll be getting, you now have the chance to forge partnerships and sponsorships with businesses and organizations that are likely to use your products or services, or that have similar goals. With a constantly growing network of allies, they’ll give back the value you’ve given to them. Maybe you were looking to start a foundation or produce your own show? Someone in your new community may be the one to make that happen for you!
6. To convert readers into clients. A reader who’s interested in what you have to say is probably a reader who would be interested in the products or services you have to offer. Provide the value in your book. Then, get them to your website for a takeaway (discounts, newsletters with updated info, or free worksheets, handouts, and activity logs). This is a time-tested way to build your membership list for any future products or services you’d like to offer.
7. To give back. As your reputation skyrockets, another funny thing happens. People want to know how you did it! Having a book allows you to expand your business by becoming a coach, consultant, or trainer. You’ll be able to use what you know best to help other women achieve their goals and dreams! Plus, with great celebrity comes extra influence. Work it! Just look at Oprah—it’s one of the best ways to raise money or awareness for your favorite causes! Giving back is something I love to do, and as my success has grown, I’ve been fortunate to partner with organizations so that I can help with everything from local beautification projects to international disaster relief.

You never know what else writing a book can bring you until you’ve done it.  The key to remember is that, as a leader—with all the craziness and hectic schedules that come with the role—it’s about finding a way to give your ideas maximum exposure, and then letting your book work for you. Get that book written, and it will open doors for you, as well as for your business.

As I said before, anyone can write a book. But, not everyone can do it well. For more publishing tips and book-writing strategies, join me during my next Bestseller in a Weekend virtual bootcamp—three days of brainstorming, learning how to target your audience, and FINALLY getting that idea in your head out onto paper!

 

Guest Post Bio:

Alicia Dunams motivates thousands of entrepreneurs around the world to play big to produce the business results and life they want. She’s coached hundreds of entrepreneurs worldwide to write, publish and market their book during her acclaimed live Bestseller in a Weekend program, touted “Best Online Program Ever” by event participants. To learn more about Alicia Dunmas, check out her website here!