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We have enough time-5 months left in 2017 and you can still create a successful year. This week via an email series, I am going to teach you some ways to Grow Your Business via on and offline tools and strategies, social media, marketing and creation.
I wanted to make sure you knew about the Free Webinar on just How to Use Google Analytics to Grow Your Businesstonight!
The webinar is at 7pm CT and we have space for ONLY 100 attendees. So, little secret… we have MORE than 100 people registered, but the first 100 who login at 7pm CT, will be the ones to get in and you KNOW how packed with information that my classes typically are.
There will be no (free) replay. The replay will be in the Women CEO Project store after the webinar tonight-so make sure you are there LIVE.
I started creating when I left Google in 2013. I had a few products that I was marketing horribly, but I was slow ( insecure ) with creating.
You want your business alive. You want it to grow. You want to be around long enough to learn how to build systems and what you want those systems to do in your business-and this takes time.
You’ve heard it before. You’ve heard me say it before-you can absolutely package up your knowledge and sell it.
You have MULTIPLE options when deciding what to create for your business and how to deliver this product.
I’m in love with digital products. They were my first creations AND they typically costs less to create. These can be your entry into creation. Some of our digital products are our BEST Sellers and they can be easily consumed by our clients quickly. They also have no location boundaries. So, these digital products are able to reach our clients who don’t reside in the United States and who don’t have easy access to bookstores.
Sitting down to write an ebook, a guide, a checklist- it can be done tonight and start to add to your bottom line within this week.
Here are some very important creation questions to ask yourself:
What subject matter do you want to be known for teaching?
What lessons do you want to make sure that you audience understands?
Do you need to do more research on these lessons to develop your content?
What do you want you audience to leave you knowing how to do?
What type of benefit will your product add to your customer’s bottom line or life?
What do you want them to do after experiencing your product ( what do you want their next step to be )
We launched our first book December 2015 and the second book in April of 2016. They were 2 of the best ideas of the year and WAY overdue. Writing a book isn’t as hard as you may think-it IS a process that I totally breakdown here. But, it can be done, and it can be a massive add to your business all while bringing in money daily. That is, if you market it well, right and within the right audiences. Again, you can get help with the marketing of your book ( the most important part of the book writing process ) here.
When you really have some time and want to get multiples lessons across-consider creating a course. When I am trying to teach something a bit heavier-I’ve put it into a course, and these courses were able to guide my clients through a pace that they were comfortable with. Also, I was able to deliver a lot of info at once without them having to buy more products. Courses can be staples in your business-like our top strategy online course. Then your job just becomes, making sure that you market it ( along with your other products) on a consistent basis.
These are just 3 products that you can create. In our ReThink Strategy Course ( online course ) we give some worksheets AND guidance on over 25 MORE products that you can create.
You don’t need permission to start creating. If you feel like you need permission, let me give it to you now. Start creating.
You don’t need to be an expert to create something and start helping people. You just need to have some knowledge that can help take people from point A to B and package it up in a deliverable way.
To get more help, join me for the next week and a half as I teach a 3 part Webinar Series on:
Creating Your Product ( May 31st 7-9pm CT )
Creating a Database ( June 1st 7-9pm CT )
Creating an Automated System for Your Product ( June 4th 7-9pm CT )
You can register for the May 31st webinar hereor the Bundle of ALL 3 webinars here.
As I sit and prepare for my clients this week, I want to drop a truth on you that no one really talks about.
It’s hard, hard to dip in and out of cash flow as a full-time entrepreneur.
Everyone always talks about the freedom of entrepreneurship. And while that’s great, incomparable and totally exhilarating, it comes with a heavy price.
I have never experienced any other career that makes you feel quite bipolar ( happy one day= new client, and sad the very next day = someone gives you bad feedback)
It takes freaking nerves of steel, the ability to stop yourself from grinding your teeth with money anxiety, and the patience to wait out the nausea from wonder of how you will pay your bills and keep the business going.
You must stay in business long enough to learn how to create, how to build systems and what kind of team you need to build
But the secret is…. most times, we are the cause of our problem.
We. Us. Our insecurities. Our friends we allow to speak into our lives. Our secret limitations on how much money we think we’re supposed to make, and our self-inflicted assaults on our talents…. all of that.
Taking a hard, nakedly vulnerable and honestly reflective look on your current situation and the part we played in it, is not only exceptionality painful and even privately embarrassing, it makes you question yourself to your core. Question your abilities, your path, and even your purpose. But,
Ask yourself these questions:
How many books are on my shelf that I spent money on but haven’t read?
How many courses did I buy last year that I didn’t take?
How many calls did I say I was going to make to develop a partnership but backed out?
Why am I still on chapter 4 of the book I was supposed to be done with?
How many times have I said I was going to hire that consultant, only to let another year roll around?
What products did I say I was going to create for my business that I’ve procrastinated on?
We’re self sabotaging. We’re our own liability. We’re holding our business and all that it could be…back, and it makes us even more scared about money and taking chances. It’s an unfortunate loop we’re in.
But more importantly, it keeps us behind, our business broke, always talking about “next year”.
Another truth CEOs…
The last time I dipped really hard in my business, ( no rent, depleted savings, business was my 100% full-time job and livelihood), I built my way out. I seriously had no freaking choice and I couldn’t sleep.
I vowed never to get in that place again.
I got an enormous amount of clarity, and I built.
This is what I built.
I built products.
I built programs.
I created proposals.
I built my confidence.
This is what I lost along the process.
My “one way” to get it plan.
My insecurities about folks asking me ” who was I ” to put such a high price on my talent.
My need to please anyone who wasn’t in charge of my livelihood, running my business or paying my bills.
My fear of putting my knowledge out there prime, plump and ready for anyone to criticize.
My thoughts that I would never make more than 30k a year in my life.
Most importantly, I lost my need to compare myself to others whose path, stones, and roadblocks were different than my own.
I lost a lot of crap along the way.
And I plan to never pick it up again.
And I even have the nerve to start teaching exactly how others, who are ready, who want to drop off some baggage, and want to pick up a better business, and create their way out-can do the exact same thing.
How they can build things. Build products. Build relationships that add. Build programs that showcase your knowledge. Build your confidence around your “worth”. Pick up a spare 85K simply because you “went for it”.
Yes, I’m teaching ALL of it in 3 Two hour webinars.
Create Your Product( May 31st 7-9pm CT )
Create a Database for Your Product ( June 1st 7-9pm CT)
Create a Marketing Plan & Automated System for Your Product ( June 4th 7-9pm CT)
The last thing that I’ve lost along the process, is the thought that I, alone, with the talent that I possess today, and not needing anyone to award me that expert status, can use what I have, to create products and a business that pays me daily.
Get ALL three Webinars ( Bundle Price ) by Registering Here
See you next week!
Today, April 25th, I’m opening registration for the 21 Day Monetize Your Knowledge Challenge.
Why Monetize Your Knowledge? Because, we spend so much time learning, reading, attending webinars, conferences and basically hoarding information, but with no plan to use or leverage this information to grow our businesses.
I want to help you change that.
I want you to know how to take some of the knowledge you have now, your expertise, your passion and create ways to expand your business AND your profits. Why a challenge…this just makes it interesting. Each day, for the next 21 days, you will get an email in your inbox, with a video lesson, a tutorial, or an action item with a new way to monetize your message. Also, by joining the challenge, you will receive a Digital Download with further explanation on just what to do with all that knowledge you’ve been gathering.
You grab ALL of the latest books. You attended the conferences. You may have even attending some of mine. But, what have you done with all of that knowledge? Has it paid for the conference, has it benefited you and your business beyond simply inspiring you?
Most of you need to learn and understand how to ask for business, how to ask for your invoice, how to receive your value. I’m going to teach you that, over the course of 21 days-so that it sticks.
Once You Join the Challenge:
You will receive the ” Monetize Your Knowledge ” Digital Download,
Then, starting Friday, April 28th, I will show up in your inbox daily with a lesson, video, or action step for the next 21 Days
You will have a clearer understanding and tangible steps on what to do with all that knowledge to finally start to make more money for your business…
I will be happy that you have started to profit from what’s been stuck in your head 🙂
Just like that, and we are 1 month into 2017. Are your goals and business initiatives on schedule? Most of you started the year with a set of new projects and products that you wanted to create in addition to growing your client base. I wanted to share with you some tried and successful ways that grow Women CEO Project-incrementally, but sometimes substantially.
1. Package up your knowledge. I know you’ve heard this before and you’ve been thinking about creating that ebook, that digital download, that book or course. But have you done it yet? You are more than likely holding back on the project while you wait on it to be perfect or “the right time”. CEOs, now is the right time, and perfection is not needed to teach someone. What is needed, is your knowledge, packaged up in a clear ( plain speak) concise, and helpful way. Make it simple:
What 3 major things do you want your client to learn from this product?
What do you want your client to do once they finish using/reading your product?
What resources can you share with them in addition to your knowledge to enrich this product?
What method will you use to deliver this product?
What 3 ways/platforms/methods will you use to market this product?
What is the deadline to finish and launch this product?
There it is. Done for you. You just need to follow a simple plan and get your knowledge out there. Everyday that you hold back, you keep yourself and your business in the same place in ADDITION to not helping the people that you are supposed to help with your knowledge.
2. Bring the audience to you.If you’re waiting to get called for all of your speaking engagements, to serve on panels, or to meet your ideal client at other’s events…. you’ll be waiting a long time. One of the top speakers in the world who I truly admire, told me that she works/hustles for approximately 70% of the speaking engagements that she gets… that rocked my world. Like really, if she has to hustle like that-even being so known, I surely can’t just wait for my phone to ring. This is precisely why, for the last 14 years, I’ve hosted over 400 events…. Slightly out of shyness ( I know you can’t tell ) and a desire to 1. filter, then 2. bring the crowd to me… I realized that the best way to do just this, was to be in control of my networking and meetings. Let me increase the opportunities for me to speak by creating the event and placing myself as a speaker ( it’s amazing how much I get hired to speak AFTER meeting planners see me speaking). So, the long and short of this method, is to not wait and to take back the control of the type of audience that you want to meet. Why can’t you host your own event, be one of the speakers, AND bring in an audience that fits into your ideal client profile?
3. Know where to spend your time. With the launch of sites like Wix and Squarespace-you can truly create your own website-not within minutes, but within an evening, with wine, and few advils. I can create website… but I’m pretty intermediate at best, it takes me way too many hours, and I usually don’t love to end result.. but I could do it. I’m kind of hard-headed here and will occasionally just try to do things myself, but paying a contractor $100-$200 to create something for me quickly, is worth the money. At this point, I work with A LOT of clients through a monthly rolling calendar and truly am losing money minute by minute if I spend time hanging on the phone, half-azz creating a webpage or having pointless meetings. If you’re unsure on where to spend your time ( it’s in the Master Strategy Planner… ) you need to get really clear on what actually brings money into your business. I ask myself at least monthly, ” Kristi, where pockets in your business make you more profitable? How much time did you spend working and enhancing those pockets this month?”
So ask yourself:
What is your most profitable product or activity? If you are not sure, again refer back to the Master Strategy Planner…
How have you shared or marketed this product in the last month? The last week?
What task filled your time when you should have been working on marketing this product?
What 2 areas can you pay someone to help you, so that you free up time to work on your profitable product(s)?
4. Leverage technology. No, but for real. I know that everyone is saying this, but this is one of those areas where you really need to pay attention to what is at your fingertips, give yourself some creative space to think about your initiatives and how they technology available can be bent to help you launch these initiatives. For example:
I paid $15 for a contractor ( on Fiverr above ) to research some past conferences in a specific genre, within a 5 year period, then list all of the sponsors.
Then, I had them search on Google/Linkedin and find the specific job title that I needed ( the person who was typically over marketing and saying yay or nay to sponsorships )
He then searched for their email address AND groups that they were in on Linkedin and added this information to a spreadsheet for me.
I could then reach out and build a relationship with this contact on Linkedin ( long-term strategy ) so that I can hopefully:
understand their marketing needs
when their yearly budget goes in ( I need to get them my sponsorship proposal before this time )
I hope the juices and flowing and you’re getting ideas on how to grow your business even slightly this week, and I want to help you further.
After hosting 8 successful mastermind teams in the last 4 years, I’ve created a new program to coach you monthly through the your major business foundations via a year-long mastermind, in addition to creating a private online community. Group Coaching allows you to share resources, gain multiple perspectives, have access to action plans, group challenges and a 24/7 Q & A platform. If you need just a little private time with me a month, we can spend an hour together in total creation mode, Q & A, or followup. Private coaching affords you all of the group coaching in addition to your monthly one-on-one time.
CEOs, by the time you get this email, I would have finished hosting the LIVE Self-Publishing Workshop at Hotel Zaza on Jan 14th and a few hours before hosting the Online Workshop Jan 15th.
I also have only one slot left for Private Book Coaching left this month. So, if you’ve missed all of the opportunities for January, remember, I’ve created a pretty detailed download on Self-Publishing on just how many covers I went through, how I managed my editing issues, how I decided on the layout, how I wrote the marketing plan for the book and how to focus my books around my business goals. So, make sure you take a look at it here.
So, now that I’ve covered everything Self-Publishing, I wanted to see how your new year was kicking off in addition to giving you some advice so that the end of 2017 can look drastically different from the end of 2016….
Package Up Your Knowledge. A mistake that a lot of people make, especially women, thinking that we MUST be considered an expert before we start packing, benefiting and helping people with our knowledge. I can’t imagine what would happen if we all just shared what we know, what we’ve learned and watch how many lives we’d change. I call it my “recipe” . My recipe like your recipe is unique. Your life experiences coupled along with your knowledge will help someone. You don’t need to be an expert, you don’t need to know it all. You just need to package up your recipe in a way that will help those who don’t have that knowledge. You can do this ALL while you are still learning and perfecting and growing. My coaching is MUCH better in 2017 than it was in 2013 and I expect to offer even more in 2018 than I did this year. Does that mean that I should wait?
Focus on Profit-Related Activities. What 3 things make money in your business? List them in order of their weight. Then, after you list them, keep track of how much time you spend on them.
This is a simple fix that I make in some of my client’s businesses immediately. They make the most money when they speak on a stage, but they spend so much of their time making spreadsheets, giving their prices over the phone ( instead of listing them on their website ), having meetings that do not relate to speaking, etc. etc. What you focus on, is what grows-in every area of your life, but being busy in business simply won’t make you successful. You must be busy focusing on, working on, increasing your knowledge on the areas that are most profitable in your business. This is where the bulk of your time should go, while you hire out for the rest.
Put yourself in the shoes of your customer. Think about that product, that book, or that course that you finally bought. How long did it take you to buy it? How hard did you vet the coach? Did you watch how long they were consistent? Did read everything that you could about them before you bought? Did you check references, go to their free webinar, download all of their free items on their website first? It’s possible that you did ALL of the above before you bought even an inexpensive product.
Now, when it comes to when you are the person who’s selling something, you somehow totally forget that people need and want to vet you too. So, if you don’t have ways for them to get to know you-they won’t buy from you. If you come out the gate with only 1 ways to get to know you and get familiar with your knowledge-they may not have enough information about you to make a decision.
Remember, there are SOOOOOOOO many Instagram coaches right now…in EVERY industry. So, if you had yet another coach offer you a product without an entry way ( a book, an ebook, a webinar ) to get to know them, would you buy? Ok, so now, why would someone buy from you? Take some time, develop your offerings and understand the process of your buyers.
Promote yourself heavy.People can’t buy, like or support what they don’t know about. I know, everyone is scared of people thinking,” Oh, she markets herself so much. She thinks she’s this and that.” CEOs, I get it. Everyone wants to be in business but no one wants to actually look like they are in business. But that’s not how any of this works.
It is your job as a business owner to make your offerings and how you can help your people known.
Does Target, Apple, Walmart have commercials? Do they tell you what’s new at their company? Do they let you know when they are having a sale or special?
I can remember the first time I saw a commercial for the newest Apple phone- I had never bought an Apple product but I was amazed. Apple was doing it’s job. They were letting new people know about their offerings all while reminding those who already were aware of them to check our their new phones.
Why is your company, your new website, your new book, what you can help your potential clients with- why are you and sharing that information not worth it? Why go through the trouble of getting a website done, a book published, or creating an event if you’re not going to share it or share it timidly?
Why are you truly timid? What are you scared of? Are all of the things you fear about putting yourself out there bigger than your goal of a successful business?
Promote yourself. Promote your business. Promote your offerings. If someone doesn’t want to hear or know about you, they will leave AND it’s a fantastic chance that they would have never become a client anyway.
No team, no problem. I cut a young lady off on Thursday. I was listening, I was letting her tell me her obstacles, but when she fell on excuses, I stopped her. I really wanted to submit a proposal to xxx, but I didn’t have a proposal or know how to make one…. This is where I stopped her. Really? You let not knowing how to create a proposal stand between you and potentially thousands of dollars? That CEOs, is an excuse. We live on them, we let them fill our days and create our current reality.
If type into Google “ How to Create a Proposal” enough information comes up to keep you busy for days- you can pick one template ( for free ) then model yours behind it. OR, you can hire someone on Fiverr for roughy $15 to make one for you. Now proposal is done and you have at least taken a swing at the opportunity.
Having no team, is stressful, but it’s not the reason you should be holding back. There are simply TOOOOOOOO many resources available for us to learn to do something ourselves or to hire ( at a very low cost) someone to help us.
The truth is, it’s better to delegate and to spend your time on tasks that directly make your business money, BUT, most of you reading this email may not be at that level yet. For many of my business years, I wasn’t at that level AND this was before the creation of Fiverr. So, I understand. But for now, not having a team is simply an excuse. You cannot find nor send me a problem, that I cannot find a person to fix. If you think you have an unfixable problem and your entire business is being held up by not having a team, email me your problem here.
As you plan your business initiatives for the year, keep these tips in mind AND keep your eyes on this space. Just as we did last year, Women CEO Project will put out a lot of new content and give many opportunities for us to meet on and offline.
Hi there CEOs!!
It’s Fall, October 1st and the last quarter of 2016 Just. That. Fast!!
And, just like all good businesses, we are making a few changes to better serve you.
Most of you signed up to receive business and event news from Women CEO Project or you visited one of our online or live events.
Many of you know that we recently launched a world tour visiting more than 30 cities that starts Oct. 29th in Houston, focusing on business strategy, business branding and your business funds, we also have a rollout of 9 products/planning tools coming in this last quarter. We also have some pretty engaging live events coming up in Houston, multiple cities in the US and abroad.
In an effort to make sure we offer the best service possible-we are updating and making some changes to our Women CEO Project Offerings. Can you please help us out by telling me all that you’d like to learn about from us.
Here’s the survey-it only has 1 Question AND I’m giving you a lil something for taking the time.
Thanks in advance for taking the time to do this short 1 question survey for me. And just to make it a little sweeter- I’m giving a discount code to ALL who take the survey- so make sure to add your email address at the end. Thanks again CEOs and Happy Fall !!
Everyone’s having photo shoots right? So, why aren’t you?
Rushing to take photos without a plan or understanding of how to use the images, how to leverage them to expand your brand or even gain new customers-causes you frustration, loss of money and time.
Today, scrolling though your social media feed, it’s seems that EVERYONE is getting photos done and shooting videos and you’re starting to feel left out. But, having images and videos without an idea of what you want to do with them or what you want them to do for your business will have you with a file full of images that you aren’t using.
If you’re strategic, there’s a plan behind your photos. You understand how to leverage them to make the BIGGEST impact, what to wear, what’s your best look, how to guide your photographer so that you get the most from your shoot and then how to market those photos and videos to grow your brand while increasing your income.
In 2016, you can’t win big or be taken seriously with “from the car” head shots as your profile picture, or grainy videos-competing with professional productions. You and your business need the best chance possible, to show your talent, convey your message, and convert viewers to potential clients.
On September 27th, I’m introducing you to my personal creative director, photographer and videographer as we host a hands on Image Collateral, Media and Marketing Bootcamp.
In this book camp you will learn:
How to plan for your images- understanding exactly what you will use them for- then determining the backgrounds you need
How to understand the angles you need
How to develop a media plan for your images and videos beforeyour shoot
What’s your best light ; natural light vs flash
What colors work best with your skin tone on camera
How to create image scenes and videos that fit specific social media platforms
How to create a plan to market your images and videos once you finishyour shoot
How to understand the editing process and what images you own
Attendee Extras: Each Participant gets a Complimentary High Resolution Headshot You will Get a Photo/Video Mind Map You will Get a digital download and action guide to know what questions to ask the photographer that you hire AND how to best prepare yourself for the shoot
$119 ( Includes High Resolution Head shot & Materials )
Truly, I’m not a marketing coach. I’m a business strategist- that has an INTENSE passion for marketing, how it can expand your company, give you a presence, bring in clients, get speaking engagements, and get you customers. I’ve been hired to create marketing plans for companies, write the marketing chapter in their books, AND I include a super marketing session included in my full coaching program with my clients.
But, if you’re not ready for that hands on learning and are more in that DIY phase of your business, I want to give you some POWER resources to use to learn just how to market your company.
Now, with these resources, you still need to bring to the table:
Effort. ( reading the ideas and techniques won’t do a thing unless you try them, launch something and measure your results.
Creativity. Some of the best marketing plans that I’ve written for Women CEO Project or one of my books didn’t come from a website. It came from reading a compilation of marketing resources, them using my own creativity to create something unique to us and what we were trying to do with our particular product or project.
There is NO, do this not that plan. DIY is just that, DIY.