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Thanks so much for joining us for the 10 Part Strategy Series. If you could help me out and fill out this short survey, then Register Here for the LIVE Q & A Webinar on Monday, April 7th at 7pm Central. I am excited to see you and hear from you!

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How awesome has the last 2 weeks been? Well, the Strategy Series is coming to an end. We only have 2 things left! I have gotten a MASSIVE amount of feedback with your questions, what you’ve learned and what you’re doing with the lessons from this series. We have 2 things coming and I give ALL the details in the short recording.

Do know this CEOs, your goals, your hurts, your fears, your setbacks, your obstacles…. I hear them all and

I Believe in You Anyway…. Do you? No sales. No strategy. No profits. No business. Just You. 

Listen to the recording below and let me know.

With Great Expectations,

Kristi 

http://womenceoproject.com/where-to-spend-when-starting-up/
Spend a Little…
  • Professional photos and head shots. Time out for these headshots that you took on your cell phone. They are not professional and they make folks not take you seriously. This is an area to spend a bit and you can usually find reasonable photographers on Craigslist or with a quick Google search. Spend a little here as you will use these photos constantly in your marketing. 
  • A virtual assistant. This is definitely an area to spend. Removing some of these administrative to do’s off your desk and onto someone else’s for $5 dollars an hour is well worth you letting go of your latte habit. Also, learning to focus on high dollar tasks is one of the BEST ways to stop surviving and start thriving in your business. Check out Elance to find a virtual assistant who fits your budget and has experience with the tasks you need done. 
  • Building your dream team, for example, hiring an accountant, small business attorney and a proven business consultant. Building a dream team from day one is absolutely priceless. You will count of them often and gain their advice regularly. They will save you, fight for you, organize your financials and help you grow your business. Learn exactly who should be on your dream team here. 
  • Business cards. You will use these business cards ALL THE TIME, especially if you are working your new business like you should. You are networking, you are having private meetings, you are headed to the airport and you are in line at the grocery store. You can meet a potential contact or client anytime and you must be prepared with a professional looking business card ALWAYS. 
  • Training and Courses with lessons that can add directly to the bottom line. Don’t just aim for the free stuff. Those courses and webinars are strategically built to give you great info but won’t necessarily take you to the finish line. Learn to pay for quality and for lessons that are proven to grow your business IF, IF, IF you also plan to implement the advice and tools.
  • Pitching and Key Meetings. This is not the place to save. This is the place to be cognizant on where you do spend, for example, on a designer to layout your proposal, another eye ( editor) to spellcheck your work and make sure the layout is right or an attorney to look over your proposal to make sure your interests are protected. When pitching bigger business, which I discuss in colorful detail in the ReThink Strategy Book, you want to put your best foot forward. This is your chance of scoring prime dollars for your business and you cannot do it if you’re toting small ball thinking. Small ball thinking does just that, keeps you playing small ball. 
  • Creating Income Sources. This is another area where you want to spend. Let’s say you have $100 in your business, you have the option to save it and use it to pay a bill, put it back into your pocket or you could use it build something that brings in say, $500 a month ( an ebook, a webinar a DVD). Which do you feel is the best way to spend that $100? Understanding how to leverage what you do have to grow your business or to create more income streams is pretty dang powerful and is a strategy you should develop as soon as possible. 
Save A Lot….
  • Word processing or document software. Pretty much, Google runs the world and has made it uber easy for you to run your business for free using a slew of their office apps which you can learn about in detail here and here. Save your money on calendars, word processing and cloud backup and invest a little time into learning how to implement these tools into your business today. 
  • Hiring employees. There is no need to take on an employee in the early days. With platforms like Fiverr and Elance, you can get the help you need for almost any task and pay per project or per hour. Right now is the time to hire out for design, for editing, ebook covers, and social media marketing. It’s quite inexpensive, yet very effective. 
  • Your first website may actually be free. This is an item that holds a lot of folks up because they are constantly trying to make it perfect. Do you realize that you will change that website soooooo many times  and that you really and truly just need to get something decent out there? Now if you are a web or graphic designer and that is your business, then yes, from day one, yours needs to be pretty dang spectacular. But think like this, your website needs to do 1 job very, very well, and that is collect email addresses ( subscribers) for you. You also want to make sure it clearly states what your business offers and has a blog feature that you regularly and consistently add useful information to for your audience. Go to wordpress, buy a template if you need to and roll with it. 
  • Marketing your business. In the beginning and all throughout your business, this is where strategic content marketing, leveraging social media and pure hustle will come into play. It’s imperative that you learn as much as you can about marketing as it is something you will do from day one up until the day you sell your business. Also, understanding the power of marketing will help you to grow your business faster, help you to build your brand and get your services and products out there. Check out this detailed article on 52 Ways to Market Yourself by Creating. 
  • An office. Almost no one needs an office starting out. If Steve Jobs can start in his garage, why are you stressing over getting an office? This is not a startup must. Clean out a corner of your home, set up a computer and get to work. With the overhead of an office being the #1 reason most small businesses go under…. I suggest you wait on the office until you truly need one. 
  • Visual Conferencing or Webinar Software. Again, innovation has launched a plethora of options for you to go global, host meetings, teach webinars and hold conference calls for free all while sitting at your desk with your computer and an internet connection. Use software like UberConference, Google Hangouts, AnyMeeting or FreeConferenceCall.com to get started. 
  • Hiring a public relations representative. Whenever I hear a new business owner say they need a PR rep, I’m floored. Really, 99% of the people who think they need a rep, don’t quite have anything newsworthy to publicly relate about. You opening a new business isn’t news. While you’re still figuring out what your business’ focus is and what your story is going to be, I suggest you rethink needing a PR rep and read Julie Griffith’s article, 9 Things You Need to Ask Your PR Firm here.

Drop me a comment below CEOs and tell me where are you going to save? 

 

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Today’s lesson will be personal for most of us. But it’s a small exercise that MUST be done to finally release all those pesky mindset traumas that consistently hold us back. 

Check out the recording here, then drop me a note below and tell me what it’s going to take for you….

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  • Become clear on what you want to be known for. Build your brand around it. Then SLANG it!! Why wait? Why sit by the phone? Once you pick a pill, determine a lane, or get on a road, do it with 100% energy and momentum. Start creating with your focused brand in mind and share it on as many platforms as possible. Start writing. Start doing videos. Start sharing info on the social media channels where your client hangs out. Start looking, feeling, and acting the part of your brand. Once you create your own momentum, you’d be amazed at the channels that open up, the calls for interviews, the invitations to speak and the opportunities to partner. Find your lane, then get into the business of branding YOU!
  • Automate EVERYWHERE that you can. Why work hard for every single dollar that comes into your business? Where can you create passive income? At least 1 hour this week, look at that products and services that your business currently has, and determine ways in which you can automate every channel to facilitate that sale from point A to point B. Can you write your blog post with a powerful call to action that sends your reader to subscribe to your blog? Then once they subscribe, they are automatically sent emails on a regular basis with useful information that they can use in their lives immediately. Can your blog post have a call to action that sends your reader to a survey? Or to a link to register for your next teleseminar or bootcamp? Can you create a Google Hangout that sends folks to subscribe to your blog- which is already set up to start sending them emails? How can you shorten the amount of time that you physically have to touch your business on a daily basis?
  • Pick the BEST 1 focus that you can implement into your business now, that will effect, grow, and add to all of your business channels. For example, speaking is a powerful focus. It brands you as an expert. It’s a profit channel if you got paid. It helps to fill your database. You can sell your books, DVDs, CDs, and workshops from the stage. It puts you in a powerful position to be hired as a consultant by the audience. That’s several channels or funnels in your business that can be filled by focusing on 1 key activity – speaking. Find that key activity for your business and then GO FOR IT!
  • Start creating. This is my personal claim to fame, and it’s room for anyone who dares to unleash their talent. You CAN build your own platforms. Your own, never seen before conferences or a worldwide speaking tour. It’s totally up to your decision to believe in yourself and your focus on making it happen. Creation expands your business like NO OTHER tip or strategy that I can offer you and it’s the prime reason I spent an enormous amount of time last year building a course AND a free video series to help you do it. It’s POWERFUL. Stop telling yourself no. Start creating. Then watch your world open up!
  • Offer quality. Quick question? Do you feel it’s better to post a bunch of short, diluted, copied blog posts OR spend the time to develop a highly effective, probably gonna go viral, extremely useful blog post that truly helps your readers? It’s not about quantity, it’s about quality. One of our MOST visited blog posts took me a week to research, read every article and create but it pays our website consistent dividends in visitors and subscribers. If you only focus on quantity and skimp on the quality, you make it easier for someone with a little hustle to replace you. Spend the time, research your niche, add your own flavor and offer massive value. Yes, your potential clients can tell the difference. Quality is a tremendous filter. 
  • Be known for something. By all means, be unique. 98% of the entrepreneurs I see are basically regurgitating everyone’s stuff, changing the colors, copying text, formatting, and styles of the folks they admire. But why do that? It’s easier, lasting and more effective for the growth of your business, to create your own unique products and incorporate your own flavor. You have a distinctive talent, special way of presenting, and a powerful why that is all your own. Don’t copy other folks. It isn’t a lasting business plan to always be marketing someone’s old idea. Put in the work, brand you and be known for something powerful.
  • Clean your sandbox and change up your playmates. For some of you, your business would have a 100% turnaround in growth and profitability if you’d simply remove the people who don’t add to your life , and insert the folks who are going where you want to go. Cleaning up your sandbox allows you to see new possibilities and understand the mindset of people who are successful. It clears the clutter so you can be more aware of your options and positions you in the prime place to say yes to right opportunities. The effect that new, positive, progressive, and successful circles can have on your business is residual and life changing. Let’s upgrade. 

CEOs, tell me. Out of all the Strategy Lessons so far, which one is your favorite and how will you use it? 

 

 

 

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lesson 5 pitching
One strategy that we TOTALLY dive into in the ReThink Strategy ebook and course is pitching and strategically pitching specific persons, through specific channels. But today, for lesson 5, I want to drop you 5 of the MAJOR mistakes people commonly make and musts your proposal or pitch should have before you hit send!
 
 
An Objective Clearly Stated
 
What is the purpose of this potential partnership, collaboration, event or to have you speak? What is the clear reason that you are pitching this potential company? It is important to do your research before pitching a particular company and learn what kinds of events they’ve done before and what types of companies they have and want to work with. After learning these things, you want to create a few options of how you can work together. Yes, you need to come up with a couple of really good ideas BEFORE you reach out to them ( a couple of options or one strong idea) of how you could work together or what you could offer. You’d be amazed at how many pitches are missing the key first step-telling the contact, ” why they should read this“. Keep in mind, that this is your most important step, as many of the people you will pitch are reading many proposals per week and yours must stand out AND have a well researched purpose and angle to get their attention. Make sure yours is clear to give your proposal a fighting chance. 
 
An Understanding of the Contact’s Goals/Mission
 
This brings us to the contact’s goals or mission. Sometimes simple research can tell you EXACTLY what the contact is hoping to do for the upcoming year. I’ve done research before pitching a company before and found a press release with the founder speaking on how he wanted to invest more in the ” women in business, lean in movement”…. What does this tell me? I have an awesome chance of at least getting his attention. Do your research to see what your contact or organization is saying in the news, what projects they are working on, and what they may need more of- it just might be working with more companies like yours! If their mission is saving the earth, using green products and services, and that is exactly what your company represents, this of course increases your chances. But if this is not what your company represents, this lets you know that it may be that much harder to pitch them. 
 
 
Benefits to the Contact
 
Ninety nine percent of the pitches I get are ALL about them. What they would benefit, what they need, why collaboration would work out for them…. Sounds funny right? But haven’t you done that? This will get your pitch thrown away. The way to engage someone, whether it be in person or on paper is to make it all about them. Why would this collaboration work for them? What would be all of the benefits to them, bulleted, step by step in a clear way that leans more to the benefit of the contact. The whole time you’re writing, proposing, or meeting, think like this, ” What’s in it for them and is it clear?”
 
 
 
Real Numbers & Marketing Plan
 
The worst thing you can send someone is a set of numbers on an event that you’ve never had. How do you know it will bring in xxx amount of people? How do you know I will get exposure? So you’re simply guessing and shoveling me some crap right? Don’t do this. If you haven’t done a particular project yet, simply state what you will do to make this one a success. List what you have been successful in and how you will transfer those skills to this current project. AS SOON AS I get a proposal with numbers and projections on a project that they’ve NEVER done, it quickly goes in the trash. Being a newbie is not a curse, I’d rather someone be honest and tell me they will bust their azz as opposed to blowing smoke up mine. Speak on what you know, tell them you’ll do your best. Show a well thought out marketing plan, and KEEP YOUR WORD!
 
Second part, this is where you need to do the work. Exactly how will you make this pitch worth their while? How will you market it? What is your marketing plan? is it simply Facebook posts? Scratch that, and start your plan again. You need to create a multi-level, multi-channel marketing plan to get the attention of big name companies and high level connections to collaborate or hire you. 
 
The marketing plan that I put together for that Fortune 500 company AFTER they hired me….. felt like I was creating a proposal to save my life. It involved a MASSIVE amount of research into different marketing practices, tested models and innovative ideas. When you’re pitching, you have to be ready to put in the work!
 
 
Simple Next Steps
 
Don’t make it hard for someone to give you a yes. This is a huge mistake as well. Don’t make folks find your phone number, or email address, or how to pay you. Make it easy to give you a yes or no. Have your email address readily available. Make it no more than 2 clicks to transfer money to you. Clearly state your purpose, your plan and the benefits, then ask for ONE call to action. Either to call to further discuss. Tell them that you will be calling in a couple of days to discuss, or a click to pay. These folks are busy and searching for a reason to say no… don’t give them one. 
 
 
So CEOs, who are you going to pitch first? 
lesson 3

 

How are you holding up CEOs?

Are you using the Strategy Lessons Immediately?

Ok, let’s jump right into Lesson 3, which is a short video where I show you how to implement 5 FREE tools in your business immediately for MASSIVE impact, needed time savings, to make you money, and create a more professional and strategic business.

Click the pic above to start the video and Enjoy!

And drop me a comment on the blog on how you will use the tools!
Kristi

100k
Ok, so the goal is $100,000 in income for your business this year. How do you produce that type of money and from what channels? I normally like to put big goals into brainstorming maps like the example below, but I also broke down the questions that you should be asking yourself for each channel to assess for reaching your goal. 
goal breakdown
 
 
So I broke the goal down into these channels:
 
  • Products
  • Services ( Consulting) 
  • Speaking
  • Marketing
  • Partnerships
  • In-Person Meetings 
 
Products
  • What types of products will you sell? 
  • How many of these products do you need to sell each week? Each month? Each quarter to reach your yearly goal?
  • Ebooks? How many ebooks and at what price?
  • Books? How many books and at what price?
  • Will you create a course? What kind of course? How much will you sell it for?
Services ( Consulting)
  • What will you consult in? ( Marketing, Business, Law, Accounting, Engineering, Fashion, etc. etc) 
  • Do you have a consulting rate sheet? How will people readily get access to your consulting sheet?
  • What price range are you in? 
  • How will you meet the type of clients who can fit that price range?
  • How many consulting clients do you need to consult monthly?
  • How many people do you need to pitch to get the number of confirmed consulting clients each month?
  • How many and what events do you need to attend to meet your potential client?
Speaking
  • What will you speak about?
  • Do you have a speaker’s kit?
  • How many speaking engagements do you need a month? 
  • Will they be paid or unpaid? What are the tangible benefits of the unpaid engagements?
  • How many organizations do you have to pitch to get your confirmed speaking engagements a month? 
  • What is the price of your speaking?
Partnerships
  • What type of businesses or people do you need to partner with?
  • Where do you need to go to meet these potential partners?
  • How many partnerships do you need to create to reach your goals?
  • What type of partnerships are the most beneficial to your company?
  • How will you thoroughly vet these potential partnerships?
  • How will you make money from these partnerships?
In-Person Meeting 
  • What events will you attend?
  • Do they have your audience?
  • How often will you network?
  • How will you connect further and build relationships and possibly business with people you meet at these events?
  • How often will you set up individual meetings with people you’ve met from these events?
  • How many meetings do you need to have a week or a month to keep your speaking, consulting, database funnels full?
Marketing
  • Where does your ideal client get your type of information? 
  • How are you going to market your business?
  • What social media channels are you going to use?
  • How often will you post through these channels?
  • What will you offer through your marketing so that what you post is useful?
 
This CEOs, is how you break down a goal thoroughly. This is 1000 steps further than simply saying…. I want to make more money, and substantially more steps than stating,” I want to make 100k this year’. 
 
Answering this questions or the questions you come up with when you break down your own goal, is the key first ingredient to putting together a plan to reach that 100k. You need to know where you should be daily, how often you should go there, what you need to do when you get there, how many folks you need to be connecting with afterwards and WHY. 
 
THIS CEOs is no longer a dream. THIS is how you break down a goal. So 2 things. 
 
If you’re ready for a one-on-one strategy session with me. Click here and let’s do it! 
 
Second, drop me a comment below on the blog and let me know what EXACT goal you are going to break down and how you will use this info!