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Creating your own products, services, programs and events, is one of the Most POWERFUL things you can do for your business and an area that I specialize in teaching entrepreneurs to do. We’ve built an entire Video Series that’s FREE to get you started and a Content Packed 6 module ecourse for those who are ready to start building. For those of you who think you have absolutely nothing to create, take a look at this HUGE, comprehensive list of things that you can start building NOW!
Create a checklist of the most important to do’s in your industry. For example, the 10 ways to do xxx, what 10 things to do before xxx, the top 10 best tools for xxx. Get this checklist designed on www.fiverr.com and post it on all of your social media channels.
Create an ebook that you give away to new subscribers to your blog. This ebook can follow the same top things, best practices, etc. etc just as your checklist. This gives your audience a taste of you and the quality of work that you provide.
Create content filled blog posts on a regular basis. I suggest at least once per week. Make sure these posts are optimized by using the best keywords in your industry.
Take the same blog post and submit it to these TOP 50 article submission directories.
Determine the 3 best subjects or topics that would totally help someone who was looking for information in your industry or niche. Then create a blog series around those topics. Release each blog post once per week.
Take said blog post and make a teaser video for each topic and share it on YouTube and Vimeo. Add text to the description of each video totally describing exactly what is in the video and a link to the post on your blog. Make sure not the leave the text section of your video blank.
Take said blog posts and create an audio file around the topic. You can share this audio file on all of your social media platforms. I’d use a service like Audioboo to record and share these files for free. You’d be amazed at how many people prefer to get their information through audio rather than text or video.
While you are running this series, end it with a virtual chat discussing these topics even further and also allowing your current and potential audience to ask you questions about the subject. You can run your virtual chat for free using one of these 6 resources:
Create a podcast. This is one of the BEST ways to promote yourself, your knowledge, your skills and your services to a global audience. Here is an awesome example of a podcast.
Create your own quotes. Take photos for free from here or get an entire list of tools here. Then add your own quotes, business info or website somewhere on the photo using Picmonkey. GREAT branding. Totally free.
Create a white paper on your industry or subject that goes deeper into a particular topic. White papers are EXCELLENT tools to get consulting clients or share your knowledge in an industry where a high degree of know how is needed. Here is a content-filled eguide on where to get tools to help you create that white paper, then how to leverage it to make money.
Create a really good reference piece, something that people would expect to pay for and give it away for free. Really detailed reference pieces get kept and if they are really good-shared. This is a good way to make your one checklist, or blog post be more viral.
Create a common mistakes in your industry checklist, post or guide. Remember, avoiding mistakes is just as important as need to do’s.
Create posts around your conference takeaways. If the conference was great, had an impact on you-share with your audience why, what they missed and what you learned. This could be your conference or someone else’s conference. But make sure to include a few “Conference Roundup” posts.
While you are creating all of this awesome content, make sure you have a very interesting title to go along with it. Use this site to come up with the BEST titles for your blog posts and products.
Speak. Then take those slides from your speaking engagement and turn each slide into an independent article. Or consider making the entire presentation another “series” and go deeper into each slide as a post.
Create a Google Hangout. Record it. Then share it in your resource section of your blog. This does a couple of things. Gives you more content, and allows you to share your knowledge or your invited guest’s knowledge live during the Google Hangout. Don’t know how to incorporate hangouts? Check here.
Pick 5 powerful people in your industry and do a Google Hangout “forum” monthly where you discuss a specific topic. This again, does a few things for you. It shows you as a knowledgeable person, an industry specialist, and gives you content. You can also record these sessions and add them to your blog. This is TRULY a powerful thing to do if you start it and keep it up. (keep it up)
Create a private VIP session monthly also on Google Hangouts for your TOP 10 followers or clients each month. During this session, give exclusive information, share special guests with them or giveaways. This will help you grow a loyal fanbase.
Create a course that you teach also on Google Hangouts. You can charge for this course, you can host it for free. Students can ask you questions live and you can add this content to your blog or keep it as exclusive material that you sell.
Create a monthly Twitter chat that you invite guests in your industry to. Then save this Twitter transcripts and share them on your blog or just to the participants of the chat. Try this site to get the Twitter transcripts for free.
Create a multi-level, multi-platform strategic marketing plan. So you can reach your potential client where they are with the information that they need. No worries, all of the information you need to build this is here.
Create content around EXACTLY the type of information your audience is looking for and needs. How to find out what they want? ASK THEM! Use sites like Polldaddy or Survey Monkey to create free, digital surveys to find out what your audience wants.
You can also create a survey from your Twitter followers. Use a site like this one to do a quick polling of your audience and get an even faster response.
Create your own press releases and share them on your blog or using a one of these 20 Press Release Sites.
Make sure that if you write a press release that you are creating something special to write about. Sooo get to creating an a product or event-digital or live that is unique and worth sharing. Don’t know what to create or how to get the process started? Begin here.
Create your own forum on your blog or website. This is one of the richest sources of insider information on your industry or niche. Create the forum, get the topics started, market the forum using your marketing strategy plan you’ve created and just monitor and keep your eyes on the valuable information that comes through. Use sites like this one to create and integrate a free forum into your blog.
Create a very detailed, colorful and useful infographic. These get passed around like crazy on sites like Facebook, Twitter, Pinterest and Instagram. And always link the infographic back to your website. Use sites like this one to create an infographic for free.
Consider curating content around a topic or niche. Meaning, gather 10-15 people’s opinion, advice or stories around a specific topic, and use it to create an ebook, a blog post series, a white paper or video series.
Curated content can also be an event, again live or virtual. This can give you either a well rounded event on different subjects, or a high-level, content-filled event around one subject. Either way, you won’t have to do all of the work but can be the owner of the content. One of our most successful events for Women CEO Project is a curated or as I like to call it “ crowdsourced” event. Check it out here.
You can also curate other’s content like, the TOP Youtube videos in your industry. The top blog posts in accounting. The top conferences for someone who wants to be in PR. The top books to read for someone who wants to get into fashion design. Curate content that is already created and add your opinion and expertise on them.
Create a consulting package around services that you are well-versed in. Don’t make it confusing. Don’t offer too much. Don’t try to be everything to everyone. I suggest making 3 packages, make it easy for people to pay you and share this consulting package on your website. Here’s an example of a simple but highly EFFECTIVE consulting package and here’s a post on how to use it.
After you’ve created that consulting package, set up consulting hours, and create a complete profile on sites like these:
To help with the content creation part of your business, get familiar with sites like
Don’t recreate the wheel. Join a course that is built to take you by the hand, walk you step-by-step and get those awesome projects and ideas out of your head, onto paper, attach a deadline, and LAUNCHED! Try a course like this one.
Create products, services and content around the questions that your audience already asks you on a regular basis. Check your emails for the last 6 months. What are you regularly asked about? This is a host subject for your audience and content they are dying to have.
Is your crap boring? Try creating unique content. I mean, anyone who spends at least 15 minutes on Google a day will have seen the basics in your industry and if you are just spitting the same stuff as everyone else, no one is going to click or read further on your blog, buy your products or call to hire you. What would set you apart from the noise that’s already out there? Now before you copy someone else, listen to this, and make sure to keep a running note in your phone of potential topics, posts, and titles to refer back to.
Get visual. For someone like me with the attention span of a gnat-text will just bore me. As much time as I spend on the net, I’m definite on what draws me in and it’s unique visuals. Statistically, folks are drawn to pictures over text and video over text, so start getting more visual. I mean, Instagram is growing like weeds for a reason. Keep this in mind as far as attention getters and in this order:
While you’re getting more visual, try livestreaming a process instead of just explaining one in text. Don’t drop a recipe, record or livestream yourself cooking. Don’t explain how to organize a closet, livestream or record yourself organizing one. This is MUCH more powerful than text and will draw eyes.
Part the damn sea. This biennial, cardboard, groupthink, what he said opinion is absolutely useless. Why are you repeating what everyone else said? I’m not saying to be contrary just for contrary sake. But don’t you have an original opinion? One of my articles that got the most eyes, views…. started with this “ Why Facebook Sucks” and then I explained why. If you are studying and searching and reading and basically inhaling your niche’s content daily, haven’t you formed your own theory on how things should work or best practices? Yes, ok, then pick a side. Red or green pill. Part the damn sea.
Create content filled with interviews. Truly, sometimes, we don’t know what to say or our idea generator is temporarily broken. That is the perfect time to find someone with fresh ideas they are ready to infuse into our blog our podcast, our video and our audience.
Create a study. Is there a particular subject that you want to be considered an expert in? Then create a study around it then use that strategic marketing plan that you made and market the hell out of it. Make sure to use Google’s keyword tool to make sure your study is optimized for the words you want it to be found for and this is the place to go deep, to give details, to give your perspective, then to ask for the business ( consulting or to buy a package/book). A study is very similar to a white paper and I truly think you can do one or the other.
Create a series of reviews on products, books or topics in your industry or niche. I would create these reviews either through blog posts or through video. I love video reviews and I can’t lie. Really compelling reviews really do get my attention and make the producer of the video a semi authority in my mind.
Create a post around your biggest failure and what you learned from it. This can also be the basis of a product. In our signature 6 module ecourse, The Creator’s Blueprint, we give you the pros and the cons, the pitfalls and the workarounds ALL from mistakes that I’ve personally made and learned from. This can create a basis of trust with your audience and also let them know that you do really know the other side of the coin.
Create a blog post, or series, or video series totally around your why. Sometimes, for some people, this resonates with them so strongly, that they become an evangelists for your business and for you. Sometimes, when people truly understand your why, and feel that you are not only out to score a buck but to reach some optimal goal in life while also doing good, they become more attached. And what’s better than an attached fan. Nothing shah. Nothing is better. Click here to read my why, but gather your tissues first…..
Create some damn momentum. Who do you expect to do it for you? People get excited with excited people. Be the most optimistic, happy, passionate person you’ve met and make sure you exude this passion when you meet folks. When I meet entrepreneurs and they don’t sound excited about their business. I’m like, why the hell should I want to talk to you. I don’t need permission to brag. But hell, I’ve done some thangs and got some more thangs to do, I’m making waves, moving to my own rythym and creating my dreams. You want to join or wave? There is a difference between meeting someone who is truly passionate about their calling and someone who just showed up. I’m creating my own wind and so should you.
Google Trends Shah! Create content around what’s already hot. I mean, you think it’s harder to create a wave or easier to ride a wave? If something is already hot AND you know a lot along with having an opinion about it- then ride that wave and click here to find out the Google Trends to get started.
While you’re searching for hot content, go to www.search.twitter.com and find out what’s hot, what’s trending, and what people are talking about. You will be able to add hot hashtags to your posts if it relates or create posts that relate-again, if you have some relevant info that ADDS to the conversation. The search function on Twitter is supposedly so strong, that it is giving Google a run for it’s money in the search area. Remember, Twitter is happening RIGHT NOW!
Read. ALL THE TIME. I have found that reading, often, I mean like a few hours a day, has been the BIGGEST source of content for me. You CEOs know, I post A LOT of content, and it’s usually long and PACKED with info, resources and tools. This is because I am always with a book and an ipad in my purse and am so absolutely interested in progression in life. Read. Study up. Ain’t nothing worse than an expert who ain’t up to date.
Create content around your client pain points. Speak their language. Talk to their hurts. Talk to their pains. Some of the best ways to find out their pains is to
survey them using those digital survey sites mentioned above
keep a close eye on those forums, ones you join and those that you start. People reveal A LOT of information in forums and ask for advice from members
Create a weekly or daily list of news or roundup in your industry or niche. You will began to be known for this information and be seen as a source. Barbara Corcoran started the “ Corcoran Report” when you had only sold a few homes so far in New York City. To read more on Barbara Corcoran, go here.
Create a daily tip from your industry that you share via your social media platforms and especially Facebook and Twitter. And if you really want them to spread, get this tip designed by a designer on Fiverr. Most times, they will design a few quotes per $5.
WHEW! Long list eh? The point here is to get the ideas flowing and for you to understand that they are endless ways and combinations for creation and creating is one of the most powerful things you can do to promote, catapult and brand yourself and your business. So let’s get busy!
I am willing to listen to almost any woman…for about 4 minutes. Then it’s possible that I may not be able to hold my “that’s bullsh*t” comment. But if you know me any all, you know that comment is not without love.
We are walking around shuffling the raggediest stories and feeding ourselves and anyone within a listening ear of how and why we can’t move forward.
What I do know is that, it is truly apart of our mindset. It’s truly in what we chose to do, to focus on, prepare our minds for and what we put in the freakin “no matter what” category.
I’ve seen mountains move because something wasn’t an option… someone HAD to be buried, a child HAD to go to college, someone HAD to have a needed surgery.
Some of you may feel, Kristi, how in the world can you compare these life changing events to business?
Question: Do you not expect your business to be life changing?
I can compare them because they are situations where you ultimately feel- no matter what, you will get it done, and the alternate option ISN’T an option. Hell, to be honest, I’ve been in one of those situations myself, where I could and possibly would have made a bullsh*t excuse, but the severity of the problem totally removed it to a point where there was absolutely only one option on the table for me….
To move forward. To give away my last dime.
To open up my hand so completely… you’d think I’d be broke, but some kind of way, with my hand wide open, I was able to receive the beginning of one of my best years so far in life.
On to the story.
We are causing our own stress.
We are our own obstacles.
We are acting lazy as hell. Like we expect that ALL of the success of those we read about, to happen with NONE of the work.
We are letting other women, other entrepreneurs, other more hungry and less fortunate people totally beat us off pure hustle. Not knowledge.
We are more comfortable with a familiar lie that we tell ourselves.
Bullsh*t We Feed Our Minds:
We are broke.
We don’t have enough money to start.
We don’t have the skills.
We need more resources… Which ones? I don’t know, but more…
We don’t have the right connections.
We don’t have the time.
We don’t know who will buy from us.
We don’t know what to sell.
And I’m just spitting what was repeated to me in the last week.
As I spoke to a millionaire, who I attain to not be, but to surpass, he told me, Kristi, there is almost NO problem in starting a business that has to do with money. Not in 2013.
We are systematically sabotaging our own success and working with the same tired stories because we think it sounds better than saying:
I didn’t use the resources available to me because they didn’t tell me exactly what to do. Instead I could have taken them, mixed in some thought, brainstormed, and come up with a best solution that fit me and my situation.
I keep asking for help, because I’d rather someone point out the EXACT information me, or better yet, do it for me and if they don’t, I can simply say, “ I didn’t know what to do and no one would help me.
I don’t have the money to put into my business. Yet I find the money for what I deem to be absolute emergencies and things I feel that MUST happen.
Well, this is an emergency. You say you really want it. Your life, your quality of life depends on it right? What you can offer your children and your family depends on you. You’ve been saying it MUST happen for years right? But how strong are you on the MUST?
It is absolutely supernatural how much POWER we can manifest when we feel something MUST happen.
What side of the fence are you on?
The sh*t shovelers or the sh*t shakers?
Remember, you are not competing with me. You are not competing with your friends on Facebook. You are competing with the woman in China, who absolutely has nothing and no other way other than up.
You are competing with a lady in Ghana who knows she can’t live another year in a home with 12 other people and must create a way out.
You are competing with the woman in New York who was born in the dirt and will light a match under even a hint of opportunity.
They aren’t playing with you. They don’t have the room, energy or desire to trot out the “don’t have” stories, because they know what they DO have, and what they plan to do with it to get what they want and what they need.
We got too damn much. I can say this. I have to remind myself of this occasionally when I start to try and trot out my own tired, overused, full of untested nothingness stories…
These stories we feed ourselves serve to keep us is the same spot, in the same no money positions that can’t make decisions, that can’t buy buildings, that can’t take ourselves seriously, then wonder why others don’t either.
Your stories can either save you or poison your own thoughts. It’s your choice. But she, she who was born without a chance to develop her “don’t have” story….
She has less than you, but she’s hungrier than you. She squeezes absolutely every single drop from any resources that she can get her hands on. She doesn’t take no as never, only as a pause. She has nothing to lose. She’s already completed her Bullsh*t diet.
So, it’s time to get on yours….. You with me? Let’s lose it together….
BOB ( business over bullsh*t)
This is the Ultimate Marketing, PR and Social Media Holy Grail of lists containing OVER 175 marketing articles, over 75 marketing strategies, 5 social media business guides and kick azz public relations tools. This IS the Ultimate Marketing list to get YOUR business noticed, managed, branded, and published. Get coffee and DIG in!
- Comprehensive Marketing Education: MarketingProfs
- Mplans : Over 500 Examples of Strategic Marketing Plans
- American Marketing Association Latest trends, tools and events
- Content Marketing Institute
- Market Research
- Know the Demographics of your ideal client: Free Demographics
- Annual Reports: See what your competition is doing yearly
- Research your competition, know where you stand: Compete
- Get Company Information: Hoovers
- Inc Magazine- Marketing Strategies
- Marketing Strategy for 2013
- 10 Marketing Strategies to Get Noticed, Booked and Paid What You’re Worth
- 2013 Marketing Priorities Report by B2B Marketing Mentor
5 FREE Marketing Ebooks
- Conversion Psychology by Gregory Ciotti
- The Ultimate Guide to Landing Page Optimization by Oli Gardner
- Marketing Benchmarks from OVER 7000 Businesses by Hubspot
- B2B Marketing Innovation, Advice from 33 Thought Leaders
- 48 Ways to Social Power Your Business by Saleforce
Help Producing Content
- Copy for Bylines
- CopyBlogger : TOP Content Website!!!!!!
- Blog Post Idea Generator
- UberSuggest : Suggestion help on steroids
FREE Marketing Tools
- Google Keyword Tool: Find out the best words to use in ALL of your marketing
- Identify your competitor’s most shared content : Social Crawlyitics
- Pinalytics : Find out who’s sharing what content on Pinterest
- Ask a question, Quora gives you an answer
- 54 Brilliant Homepage Designs from Hubspot
- Socia Media for Small Business Guide
- Twitter for Business 101
- Do deeper Twitter analytics with Follower Wonk
- Twitter Guide Book for Business
- Facebook Guide for Business
- A Beginner’s Guide to Public Relations
- PRnewswire : Everything Public Relations
- Big company exposure. Small price: Bite Size PR
- PRWeb : Digital PR tools and management
- PitchEngine : One of the better resources for the social media press release
- BusinessWire : The leader in press release distribution
- Free Press Release
- Submit your press release today, get results tomorrow : prLeap
- Blog Friendly PR
Get Press. Some of it FREE!
- Help a Reporter Out ( HARO )
- Reporter Connection
- Seek or Shout : Connect. Collaborate. Communicate
- The Journalist’s Little Black Book : Flacklist
- Post your pitch and POOF, find out the journalists to connect with : MatchPoint
- Find the journalists you need on twitter and social media : Muck Rack
- Find bloggers looking for someone with your expertise : Bloggers Link Up
Kick Azz Marketing, Branding & Social Media Articles
- “How to Get Major Press without a PR Firm” by Derek Halpern of Social Triggers
- “ How to Write an Insanely Popular Blog” by Aaron Aders
- 177 Guerilla Marketing Articles by Jay Conrad Levinson
- “ 51 Ways to Increase Your Credibility, Visibility and Hireability” by AnneMarie Cross
WHEWWWWW!! Long list eh? What did I miss? Add the Marketing, Social Media or Public Relations tools you love!