I just caught myself making this bullcrap list of goals without any specificity. I know better than that. Having been in sales all of my working like, I’ve always ecelled at reaching goals when given a target number, deadline and especially some healthy competition.
I just threw away that list. It was bullcrap, so now I want to help you throw away your own crappy lists.
Goals need to be specific. Uber freaking specific. Let’s take a look at a common goal:
Wanting to increase your sales. This not a goal.
Wanting to increase your sales by 20% this year, is a goal.
See the difference.
Let’s get even more specific.
Wanting to increase your sales by 20%, yet not spending another dime in marketing than the year before, instead opting to leverage social media, blogging, video, networking, writing, etc….. Now, we’re getting really specific.
Your goals need to be broken down into baby bites so that you can digest, make plans for it, and create a system of having small wins per day, which motivate you and your team.
Now that the goal of increasing your sales is broken down, you then need to break down the strategy to reach it. You are going to increase your consistency in other channels, but what channels? How often? Do you need help? What do you need them to do?
Blogging: Need 2 blog posts per week which means you write on Sunday’s and Wednesday’s. Set this time in your calendar and stick to it.
Videos: Want to increase your videos to 4 a month. This can be done all on one day. Plan out your videos, tie them to your other programs, create loops ( explained here ), optimize them, get them edited at once, then you’re done for the month in one day.
Find a Mentor: Make a list of potential mentors. Why do you want to connect with them? What do you think they will add to your life or your business? What can you add to their life? Where will they be this year? How can you connect with them?Create a long-term strategy on connecting, then building a relationship with them because of course you will not ask them for help on your first connection or meeting.
See how I broke these 3 goals downs into baby steps?
Also remember these 3 things when tackling your goals,
1. Give yourself a set deadline
2. Have someone hold you accountable
3. Measure your results to see where you can improve or what you can change
So now, in writhing this post for you, I have fixed my list. Not only was my goal crappy and not specific enough, it also wasn’t big enough, so good thing I started over. Now I have a nice, neat big ass audacious goal, with a deadline and mini goals to keep me busy for the entire month of May.
Good luck on yours!