survey

Hi there CEOs!!

It’s Fall, October 1st and the last quarter of 2016 Just. That. Fast!!

And, just like all good businesses, we are making a few changes to better serve you.

Most of you signed up to receive business and event news from Women CEO Project or you visited one of our online or live events.

Many of you know that we recently launched a world tour visiting more than 30 cities that starts Oct. 29th in Houston, focusing on business strategy, business branding and your business funds, we also have a rollout of 9 products/planning tools coming in this last quarter. We also have some pretty engaging live events coming up in Houston, multiple cities in the US and abroad.

In an effort to make sure we offer the best service possible-we are updating and making some changes to our Women CEO Project Offerings. Can you please help us out by telling me all that you’d like to learn about from us.

Here’s the survey-it only has 1 Question AND I’m giving you a lil something for taking the time.

Thanks in advance for taking the time to do this short 1 question survey for me. And just to make it a little sweeter- I’m giving a discount code to ALL who take the survey- so make sure to add your email address at the end. Thanks again CEOs and Happy Fall !!

Kristi

Survey

Create a Marketing Plan

Truly, I’m not a marketing coach. I’m a business strategist- that has an INTENSE passion for marketing, how it can expand your company, give you a presence, bring in clients, get speaking engagements, and get you customers. I’ve been hired to create marketing plans for companies, write the marketing chapter in their books, AND I include a super marketing session included in my full coaching program with my clients.

But, if you’re not ready for that hands on learning and are more in that DIY phase of your business, I want to give you some POWER resources to use to learn just how to market your company.

Now, with these resources, you still need to bring to the table:

Effort. ( reading the ideas and techniques won’t do a thing unless you try them, launch something and measure your results.

Creativity. Some of the best marketing plans that I’ve written for Women CEO Project or one of my books didn’t come from a website. It came from reading a compilation of marketing resources, them using my own creativity to create something unique to us and what we were trying to do with our particular product or project.

 

There is NO, do this not that plan. DIY is just that, DIY. 

All Things/General Marketing
  1. Hubspot
  2. Pinterest { type “online marketing”  or ” business marketing” in the search bar}
  3. Google { type “online marketing” or ” business marketing ” in the search bar}
  4. Top Rank Blog
  5. Pam Marketing Nut
  6. Ducttape Marketing
Social Media Marketing
  1. Social Media Examiner
  2. Pinterest.com { type ” twitter tutorial ” or ” Facebok tutorial ” etc }
  3. The Ultimate Marketing, PR & Social Media Guide
 
Public Relations
Content Marketing
 
 
Video Marketing
Marketing Books
  1. Growth Hacker Marketing by Ryan Holiday
  2. Invisible Selling Machine by Ryan Deiss
  3. The New Rules of Marketing and PR by David Scott
  4. Positioning by Jack Trout
  5. 80/20 Sales and Marketing by Perry Marshall
  6. Crossing the Chasm
  7. Permission Marketing by Seth Godin
  8. Guerrilla Marketing by Jay Conrad Levinson
  9. #AskGeryVee by Gary Vaynerchuk
  10. Jab, Jab, Jab Right Hook by Gary Varnerchuk

 

Marketing Planning Template 

  1. Master Strategy Planner by Kristi L Jackson

 

What resources would you add to this list? Drop it in the comments!

image 2

A Best Selling Planner Create Uniquely for Modern Entrepreneurs..

Master Strategy Planner

Hesitation is the enemy of hustle.
While you’re still analyzing, getting permission, a consensus from your friends or wishing to see the outcome before you take the first step, we out here making moves.
You could be too.

9 Chapters👉🏾16 Planners & Templates included
Link in 👉🏾 BIO👉🏾Get started👉🏾👉🏾MasterStrategyPlanner.com

 

 

 

 

 

 

lucinda 400

We had the pleasure of catching up with Mrs. Activate herself, Lucinda Cross as she is busy making waves in the branding, marketing and speaking arenas. 

Lucinda truly is the comeback queen and in this podcast she describes finding her core vales, uncovering her natural talents, and being on charge of creating her own momentum, designing the exact life that she wanted and then, showing other women how to:

  • Navigate and separate themselves from the sea of sameness
  • Activate their lives, their relationships, their businesses and their dreams
  • How to build their own launch pad
  • and How to be their own savior instead of waiting for someone else to activate their dreams

Links Mentioned:

 

Loved this episode? Please click the iTunes logo here and give us a 5 rating. We’d appreciate it!  

 

itune logo

 

 

 

 

 

growth

 

Part 1 ( #1-12) 

    1. First, take inventory of what you DO have. Most of us don’t realize that we already have some powerful connections at our fingertips. We haven’t really worked on building a lasting and powerful relationship with the people already in our sphere. Over 3000 people viewed and attended our Women of Power Virtual Summit Conference in June, but only 3 ladies that I know of, reached out to some of the speakers to connect further…. After a conference is an opportunity for you to make a warm connection because you’ve already met and most conferences have a manual or agenda like ours here, where you can learn more about the speaker and how to reach them.  

     

    You’re already made a ton of connections on social media platforms like Linkedin ( the most professional one) Facebook and Twitter. There are probably at least 10-20 people between all of your platforms that you could reach out to and start to build a strong business relationship with. Get out a piece of paper and start making your list, then just reach out and say hello, but don’t send them the simple Linkedin friend request. Send them this script instead:

     Script 1

    Hello, I’m Kristi Jackson. I’ve read your profile and like what you’re doing. I’d would love to offer to introduce you with anyone of my connections should you want to reach out and start building a relationship. I look forward to connecting with you and connecting the best professionals I know to you…. It would be my pleasure……I’m known as the elbow of many deals. Have a wonderful and progressive week.

    That’s better than the stale, “ I’d like to add you to my professional network” text that Linkedin automatically inputs in your emails. Everyone knows this isn’t personal and no one takes it seriously.

     

    Script 2

    Here’s a Twitter script that I’ve been using for over 2 years that has gotten me connected to some of the TOP businesses and entrepreneurs in the world ( for example, Priceline owner and American Express)

    Hello, can you please DM me so that I can send you a private email about speaking ( you can interchange speaking with, sponsoring, interviewing, etc) This very simple script gets me followed ( they have to follow me to Direct Message me, then we can connect privately)

    When trying to determine what you already have, take a look at these things: 

      1. Social Media ( Linkedin, Facebook and Twitter)

      2. In-Person Networking ( business cards that you have at home)

      3. People that you already know

      4. Speakers you’ve heard at events ( eg. speakers from Women of Power Virtual Summit)

  1. Use Google Analytics to know and understand what social media platform your website/blog referrers come from, then make a plan to spend a good portion of your marketing time here.  Facebook is a HUGE referrer for us, it is usually our number 1, 2 and 3 referral sources. So this lets us know that we must continue our marketing on Facebook and keep our page fresh. You don’t need to be on ALL of the social media platforms. You only need to be on the ones that your clients are hanging out on and that they use to make decisions on buying your product or service. If you are new to implementing Google Business tools in your company, you are in for a treat. The suite of tools are freaking awesome and here’s a post on some of the top ones I use in my business that are free.

  2. Don’t ignore the low hanging fruit. Your best sales will come from people who are already in your audience AND this is the audience that already knows you. So make sure to keep up with and stay in contact with your best clients and evangelists even after the sale. These are the people who will refer you, who will promote you naturally, and will regularly buy from you. Don’t make it difficult. Just call or email 2 of them a day or 5 regular clients a week.

  3. If you can afford it, buy 10 $5 Starbucks gift cards a month and give them to people who you meet that you like and really want to connect with. But don’t give it to them when you meet them. Mail them out about a week later.  I have made SOOOO many days with lil $5 cards and people truly appreciate them. I can remember sending one to a millionaire, seriously, he’s a wealthy business owner of a mortgage company. He makes a lot of money, but he wasn’t used to people doing things for him. When he called to thank me, he told me that he didn’t remember when was the last time someone gave him a gift. I used this technique in real estate, and this particular man and I did A LOT of business together.

  4. Create loops and build complementary products off one another. Creating loops is a Kristi term but basically it means, using products, services and tools to point to other products, services and tools of yours. It’s just smart and it helps your community to understand your total business offerings. Building products that build upon and complement other products helps people take steps, move up, gather more information when they are ready and stop when they feel like they’ve gotten all that they need. It also shows that you are growing, learning more and offering that knowledge to your audience.

  5. Know who you want, then go after this person ONLY! Sounds quite simple, yet I find MANY entrepreneurs wasting time hanging out on the wrong playgrounds daily. Hustling, even spending their money and time in places that don’t hold their client. Why are you going to ONLY free events to meet clients when your product or services costs $100? Does this make sense? I’m not saying not to go to free events, but understand that your client really may not be there if your product is not free. People ALWAYS ask me how I only go to only a few events per year ( in real estate) but would sell just as many houses as they would AND at a higher price. And I’ll say it again. I only went to events that costs money and that were kind of exclusive. It’s like placing yourself at a party where if you pick any man, you’ve picked a good one because you were in a place with quality men. Same thing, you want to go to places where no matter who you meet, you have a better chance of them being able to reach even your minimum requirements. I remember hustling to get this speaking engagement to a group of engineers……It payed off. I sold 14 houses within the next 7 months to this group from 1 speaking engagement, which was more beneficial than me going to several events to speak which may or may not have my client.

  6. One of the most powerful ways you can reach who you need to reach, is knowing EXACTLY who you want, and then determining who has that audience. Get out a piece of paper and make a list of what companies, organizations, conferences, magazines, and platforms hold your particular audience. Then make a plan to reach them. Perfect question: What organization could I get in front of and meet my ideal client? After knowing this, you can easily turn down “opportunities” that don’t fit your goals, partnerships that don’t move you forward, or creating products that don’t take you to your ideal client.

  7. Learn where to spend money and where to save. Right now, and probably for a while… you DO NOT need an office or furniture, or great stationery. What you need is a computer, the internet, unlimited minutes on your phone, a blog, a domain name and a professional email address. This is the time to learn A LOT. The areas that I would spend money ( if you have it to spend) is on business education ( courses, conferences, and books) and hiring a business consultant or coach. Yes, you can do it without a coach. Of course you can, but it will take you YEARS longer. The best thing to do is to determine where you will spend your time to learn something and where you will spend your money to learn quicker. If you’re looking for and AWESOME consultant ….. click here 

  8. Create things that have reach even while you sleep. This can be called many names like, creating passive income, mailbox money, beach money, multiple streams of income, etc. But whatever you call it, start doing it. This will carry you, grow your business, come in handy, and brand you 24/7 no matter where you are- working on other projects, in meetings, traveling, sleeping, not working, whatever. We’ve built an entire course AND a free video series to help you begin to create and share your talent with the world. But the BIGGEST thing creating streams will do ( other than money) is to leverage your time and the talents of yourself and others. Think like this, creating items, products etc. can do this for you:

    1. Pay for something in your company. Most months my eGuides covered the cost for my virtual assistant and my design work… So I could get the help I needed without coming out of pocket AND I was helping tons of people with the eGuides. I was consistently branding myself since it is a digital product, it can sell and be downloaded anytime from anywhere ( after the United States, we sell the most eGuides to entrepreneurs in Australia)

    2. It creates a chain reaction. Some people first become affiliated with us through a virtual event, then we had some additional products and services for them to take part in. So their learning could be progressive…. there was more to learn and engage them further in the Women CEO Project community.

    3. There are MASSIVE benefits to creating something bigger than you that lives and carries your company’s name. Be it a magazine, a conference, a product, or a service-having items other than meeting you in person, is a great way to spread virtually, virally, and constantly.

  9. Get out of your own way and stop spending time on administrative tasks. We don’t think twice about spending $25 a week on lattes at Starbucks, but won’t spend $25 paying someone to design documents for us so that they look professional. We will happily waste hours trying to do this amateur document ourselves. Nor will we pay for a few hours of assistance so that we are not wasting our time creating documents, making spreadsheets, or designing newsletters. If this is your talent…. ok cool, but for most of us, these types of tasks are not where our talents lie. And if you’re curious about it, pull out some of your work and send it to me… I’ll tell you if it’s a talent of yours or not. More than likely, someone else should be working on these things for you. One of the best decisions I could make for myself and my business, is to hire someone to help me with things that do not move my business forward. They are important. I mean, yes, newsletters and emails need to be sent out. But momma needs to go out, have the big meetings and bring in the money. I can’t do that if I’m busy, head down into a spreadsheet, which, by the way, I am absolutely horrible at.

 

  1. Create a system or a process in your company wherever possible. You will never be able to hire someone to help you if your whole process on how you do something is in your head. That is not a business, that is bootlegging… Let’s start to get stuff in order. If you create a newsletter each week, make a small document detailing how you do it, fonts you use, time of day and day of week you send it out, pictures you include, links etc. and just save the document. So now, when you do hire someone, even part time or temporary, you can just hand them this document and keep it moving- remember, momma is focusing on bringing home the bacon and now she can do that comfortably because her assistant knows exactly what she needs and how she wants it. I have created a strategic multi-level marketing plan template, an ideal client template, a designer and freelancer checklist, among many other documents ( I’ve included many of these templates in the Creator’s Blueprint course) These documents are immensely important to my business and keep us organized no matter who is completing the task.

  2. While you’re creating, make sure that some of your products or services can be bought online without you being around. Again, you want to automate as much as possible and creating “passive” income is……passive. If you make money only when you show up to set up your shop or when you speak, you are leaving a whole other stream of clients and business out there to buy from someone else. You want people in different countries to be able to buy from you, whenever they want. You want things to be selling while you are at your speaking engagement, and to do this, you need your products and services to be online. You want the finding, vetting, buying and follow-up process to be totally automated and online. Aim for this in as many areas in your business as possible.

Ok, so I almost put ALL 22 business growth to do’s here and realized you’d probably need some time to digest the first 12. Ready for Part 2? Click here to get it!  Feedback time…..tell me Women CEO Project community, what questions do you have about business growth? Drop them in the comments below!

strategy

 

Strategy doesn’t require a Harvard degree, nor does it have to drain the bank. With technology in our corner, there are simple yet HIGHLY effective ways to reach who you need to, to connect deeper, to brand yourself and your business, all while not spending a dime. Read further….

  1. Determine the 10 people or businesses that you absolutely want to work with in the next 1 year. Then make a plan to build a relationship with them virtually and in person if possible.

    • Go to their blog, start making really good comments, give positive feedback, and answer questions. Don’t do this one time and think it will work, plan to do this for a few months at least.

    • Email this hopeful contact an article that you think will help or benefit them.

    • If you’re really aggressive, send a book that you think this contact would love to read to their office.

    • If you know that a contact will be speaking at a particular conference…. go if you can. Then if you plan to go, try to connect with the contact before the conference. Tweet them and let them know you will be there and would love to connect in person AND ask if they have any events they are attending pre or post conference ( I’ve gotten a VIP invite to a dinner this way)

    • Ask to interview the potential contact for an article, blog post, ebook, etc.

    • Offer to give a paid product of yours to your contact for free in exchange for advice or feedback on said product.

    • Determine how you could work for, work with, or volunteer for this contacts upcoming event or program.

  2. Join forums in your industry. This is a ninja move and a very unused one. If you go to Google and type in your niche and put forum behind it, you will find some. For example, “florist forums” “ small business attorney forums” etc. This will be one of your BEST sources of leads, business, speaking engagements and exposure if you do it right.

    • Join the forum ( most are free) 

    • DO NOT start talking about your business and what you sell for at least 2 weeks

    • Go into the forum with the longterm mentality and start giving quality answers to questions asked.

    • Don’t try to answer everything or everyone, but position yourself as an “expert” in this forum, but picking a few subjects and giving a very detailed answer to the questioner. This tactic right here, if done regularly, will get you more exposure than posting what you are selling.

    • Plan to be active consistently in the forum, so you need to pick only a few very active ones, with engaged members from the beginning that you can be in for years.

    • After you have established a relationship with the forum, THEN mention that you have a launch coming up in a month of this AWESOME product that may just help a few people in the forum and reference some of the questions that you’ve answered, for example “ Mary, Sue, Jane, Angela, by the way, the question that you had last week, my product will help you greatly with that. I will definitely let you know when it is available. Also, I am looking for 5 reviewers of my product and I will pick all 5 from this forum”…..

  3. Consider creating the holy grail of all lists, list with very useful information for your industry or niche and post it on your blog. This will keep people coming to your blog for this information AND your post will probably get picked up and shared by other bloggers. Some of our most useful posts are shared by many bloggers and gets us hits to our site- visitors who then read our other info. Here is an example of a content packed list post AND here are some places to send your article:

    • to 10 bloggers whose audience would benefit from the post

    • to many sites on this article submission directory

    • to contacts in your new forums that you are already seen as useful 🙂

    • on your social media channels

    • Also, consider creating a resource list like:

      1. top 10 questions to ask your accountant

      2. 10 places to go to exercise outside of your house

      3. the top ways to get your body ready for summer

      4. 10 things to do to prepare for your first speaking engagement

      5. 20 tools ( in your industry)  that you CANNOT live without

  4. Repurpose your content. Consider these things for already created content:

    • Break it up into bits, have it designed from someone on fiverr and post on your business Pinterest board

    • Take your speeches ( speaking engagements) and break them down into blog posts or webinars

    • Take your articles/blog posts and use each topic, bullet point or number as a social media post. Reference (link) back to the entire article

    • Taking some of the holy grail lists and turning it into a small ebook that you give away and that continuously brand you and your company as a resource
    • Use that same ebook that you just created and link back to a couple of documents that you made to accompany this ebook and that are resting on your website. For example, you’ve created an ebook on accounting, then insert a few links to worksheets or templates that you’ve created to go with it. Yes, you can add your company and social media info somewhere on the document, so even if they share it, or it spreads around ( this is what you want) your info is spread right along with it. Here is an example of one of our gifts, that also brands us the more it is shared and downloaded. Your audience will LOVE all of the content, probably find it useful ( as long as it IS useful) and people who are just visiting, will definitely consider becoming a part of your community from this. 
  1. Create a video series. This has proven to be one of the most powerful components of our strategy plan and our audience seem to love it. But the catch is……. it MUST be useful. It’s can’t just be about you. Huge mistake. Make the series so focused on content, trust me, folks will want to know who you are after they watch. Create:

    • demos ( if you have a product that can be demoed)

    • how to, step by step ( Make each step a separate video. This keeps your audience anticipating and invites questions)

    • interviews

    • product reviews
    • book reviews ( books that are relevant to your niche or industry) 
  1. Kind of like a digital business card but more powerful, consider writing a white paper, filling it with content, then adding your bio ( 1 page) and contact information at the end of the paper. White papers are really useful and strategic pieces to gain clients and especially consulting clients. And you will not only gain contacts, but more informed contacts. You will save time from answering questions of people who aren’t quite ready to work with you, then you satisfy the people who potentially want to work with you, that you know what you’re talking about. Then do this with your white paper:

    • add a link to it in your email signature

    • send it to all inquiries, so they can know a little more about me

    • send to all callers who potentially want to work with you- send them the link ( all who call as potential consulting clients or organizations who want me to speak, I send them this)

    • post it on slideshare, then link it to your Linkedin profile

    • add the paper to the resources section of your website/blog

    • I talk more about white papers and how to use them in your strategic planning here

When you are thinking about strategic planning, don’t make it hard. It doesn’t have to be hard or costly. There are many things, connections, and ways that we can leverage free, technology tools, social media, a little effort and elbow grease, and create the connections and business that we want ALL while bootstrapping. 

WHEW! That was just 6 eh? I have tons of ideas. Need an intense, project specific strategy session? Click here to see how we can work together. And drop me feedback in the comments… What strategic moves do you use that are FREE?

 

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social-media

60 Ways to Increase your Influence Online- From the Top Gurus in the World ( 10 here, read the other 50 @ Online Influence 

#1. David Meerman Scott. “Stop talking about your products and services. People don’t care about products and services; they care about themselves.” -@dmscott

 
#2. Anne Holland. “Improve the buttons on your landing page. Can you make your button bigger?” -@anneholland55

 
#3. Mike Volpe. “We share lots of things that most companies would keep internal. By sharing both the good and the bad, you build digital influence.” -@mvolpe

 
#4. Michael Port. “Consistency. Consistency demonstrates commitment. You’re going to earn trust because you’re consistent.” -@michaelport

 
#5. Liz Strauss. “Know where you’re going — because who would want to follow you if you don’t know where you’re going?” -@lizstrauss

 
#6. Robert Scoble. “Follow better people. The better your inbound is, the better your output will be. And your output is what people follow.” -@scobleizer

 
#7. Carol Roth. “Align yourself with outstanding strategic partners.” -@CarolJSRoth

 
#8. Scott Porad. “Make connections with people online, and then go and meet them in person in the real world, offline.” -@scottporad

 
#9. Joe Pulizzi. “Create content that stands for something: what I call Higher Purpose Content Marketing.” -@juntajoe

 
#10. Laurel Touby. “Each month, on the first day of the month, assign yourself 3 digital trends you’ve been hearing about and do a test drive.” -@laureltouby