3 Part Webinar SeriesCreate & Launch

As I sit and prepare for my clients this week, I want to drop a truth on you that no one really talks about.

 

It’s hard, hard to dip in and out of cash flow as a full-time entrepreneur.

 

Everyone always talks about the freedom of entrepreneurship. And while that’s great, incomparable and totally exhilarating, it comes with a heavy price.

I have never experienced any other career that makes you feel quite bipolar ( happy one day= new client, and sad the very next day = someone gives you bad feedback)

It takes freaking nerves of steel, the ability to stop yourself from grinding your teeth with money anxiety, and the patience to wait out the nausea from wonder of how you will pay your bills and keep the business going.

You must stay in business long enough to learn how to create, how to build systems and what kind of team you need to build

But the secret is…. most times, we are the cause of our problem. 

We. Us. Our insecurities. Our friends we allow to speak into our lives. Our secret limitations on how much money we think we’re supposed to make, and our self-inflicted assaults on our talents…. all of that.

Taking a hard, nakedly vulnerable and honestly reflective look on your current situation and the part we played in it, is not only exceptionality painful and even privately embarrassing, it makes you question yourself to your core. Question your abilities, your path, and even your purpose. But,

 Ask yourself these questions: 

How many books are on my shelf that I spent money on but haven’t read?

How many courses did I buy last year that I didn’t take?

How many calls did I say I was going to make to develop a partnership but backed out?

Why am I still on chapter 4 of the book I was supposed to be done with?

How many times have I said I was going to hire that consultant, only to let another year roll around?

What products did I say I was going to create for my business that I’ve procrastinated on?

 

We’re self sabotaging. We’re our own liability. We’re holding our business and all that it could be…back, and it makes us even more scared about money and taking chances. It’s an unfortunate loop we’re in.

But more importantly, it keeps us behind, our business broke, always talking about “next year”. 

 

Another truth CEOs…

The last time I dipped really hard in my business,  ( no rent, depleted savings, business was my 100% full-time job and livelihood), I built my way out. I seriously had no freaking choice and I couldn’t sleep.

I vowed never to get in that place again.

I got an enormous amount of clarity, and I built.

 

This is what I built. 

I built products.

I built programs.

I created proposals. 

I built my confidence. 

 

This is what I lost along the process.

My “one way” to get it plan.

My insecurities about folks asking me ” who was I ” to put such a high price on my talent.

My need to please anyone who wasn’t in charge of my livelihood, running my business or paying my bills.

My fear of putting my knowledge out there prime, plump and ready for anyone to criticize.

My thoughts that I would never make more than 30k a year in my life.

Most importantly, I lost my need to compare myself to others whose path, stones, and roadblocks were different than my own.

I lost a lot of crap along the way.

And I plan to never pick it up again. 

And I even have the nerve to start teaching exactly how others, who are ready, who want to drop off some baggage, and want to pick up a better business, and create their way out-can do the exact same thing.

How they can build things. Build products. Build relationships that add. Build programs that showcase your knowledge. Build your confidence around your “worth”. Pick up a spare 85K simply because you “went for it”.

 

Yes, I’m teaching ALL of it in 3 Two hour webinars. 

 

Create Your Product ( May 31st 7-9pm CT ) 

Create a Database for Your Product ( June 1st 7-9pm CT) 

Create a Marketing Plan & Automated System for Your Product  ( June 4th 7-9pm CT) 

The last thing that I’ve lost along the process, is the thought that I, alone, with the talent that I possess today, and not needing anyone to award me that expert status, can use what I have, to create products and a business that pays me daily.

And, I’ll share the information with you…

Piece by piece.    Lesson by lesson.    Block by block. 

 

Let’s build.

If you’re ready, I’m ready.

Let’s commit to change our own lives in 2017.

 

Register for the May 31st Webinar Here

Get ALL three Webinars ( Bundle Price ) by Registering Here 

 

See you next week!

buildit

 

Let’s quickly dispel a little myth here. Just because you build it, doesn’t mean they will come. As I come off a quick conversation this morning full of why me’s, I thought it good to drop in and break up all the confusion about this marketing and creation path that many of us are currently on.

BIG GIGANTIC COLOSSAL MYTH:

If we build it, they will come. Because I am, fill in the blank _________:

  • Kristi

  • Special

  • The Bestest

  • Smart

  • Popular

  • Talented

And the list could go on and on. Truthfully, it takes a lot to get folks attention in this media grabbing free for all. People are inundated with TONS of stuff constantly pulling at them during the day, that just building it, will definitely NOT bring in the eyes, the dollars or the attention, unless you are Beyonce, a Kardashian, or Apple. And by the way, Beyonce’s marketing team is a BEAST, but that’s another story…

So, if you see some of the TOP, the VERY Best entrepreneurs out here doing a multitude of things to share their talents, skills, knowledge, products and services with us, why in the world do we feel, we can just launch a new website, event, product or blog post, casually mention that it’s live and sit back with our tea waiting for the line of paying buyers to form up?

This is totally unrealistic and a waste of your time. Each product, program, event, etc. must be built along with its OWN marketing plan. There aren’t many stand alone items for sale, really in the world that can be released without a certain amount of marketing. And for today’s savvy buyer, some creatively innovative and attention catching marketing must be implemented.

Here’s what I suggest or better yet, here’s what I do to try to keep my eyes and nose just above drowning in the sea of options, strategies and tools available. And before I jump in, let me say this, I’ve had YEARS, years shah, of mistakes, screw ups and hard lessons. And seems it’s not a stage, it’s called life as an entrepreneur. Those lessons come fewer and far in between, yet, they still pop up. So moral here, you will ALWAYS BE LEARNING ( ABL)

  • I am CONSTANTLY reading marketing stuff. Like, my Google page is so intuitive it seems, it knows that I just doing my regular marketing searches and suggest stuff…. jk But me and Google are total pals in helping me create plans and strategies and finding out what combinations of strategies will work for me, my business, and Women CEO Project launches.

  • I am ALWAYS reading marketing books. I search for them at B & N, then go to amazon and buy them. I have marketing books for days. I find that the most relevant info is probably on Google and Twitter ( currently happening news www.search.twitter.com) but I am reading regularly to see what’s in the book too.

  • I combined my Masters of Business ( focused in Strategic Marketing & International business) 10 years of experience in creating highly successful marketing plans in real estate, and in the 3 years of owning Women CEO Project ALL into the Creator’s Blueprint Course here. I totally took out all the stops and put my “blueprint” into this course that can be used to launch a program, event or product. And since the course is online, I am constantly adding new info that I learn to it. So check it out.

  • I watch what the big boys do. I mean, they are big boys for a reason. When they launch something, you can tell that there is a machine behind it. And if you are a good study, you’ll pick up some of it from just watching. What I do know is that, you CANNOT share something a few times and think people will just show up. You have to have something of value, that is needed, that your clients want, that is accessible, and share the news often. If no one is biting what you’re sharing OVER and OVER, stop sharing that same post, or content and change something about it. Add to it, take away something, change the title or totally scrap it.

  • Always be learning. Did I mention this? ALWAYS be learning more and more about your niche, and how to share within that niche. You really don’t need a book, you could learn a lot on Google. Truthfully, by spending 20 minutes a day researching your marketing and how to get your info out there AND by implementing and testing what you find, you will be scores ahead of the people simply throwing their stuff out there, hoping for a ton of bites.

  • Learn how to create systems in your company. I’m new to systems. Like 2 years new. I just started in about 2011 with my first assistant, to create documents, plans, and paths that could be followed and passed down when someone new comes in , but also to free up my time. Included in the Creator’s Blueprint Course, I’ve dropped in action plans that are completely downloadable and that can be used immediately in your business to start having some your systems in the creation and strategy side of your business. You can get ALL of the documents, action plans and guides from the course here.

So hopefully, this note, that was supposed to be quick 🙂 has gotten the one and done, build and they will come myth completely out of your head and has you marching the strategy, planning, and researching path to marketing success. Oh, and as another mega comprehensive, you will need nothing else, this covers it all BONUS to you, here’s another deep pocket of marketing info that will change your life.