Everyday Women CEO makes money... here's how

Everyday, Women CEO Project makes money.

This wasn’t always the case.
When I was invited to Google Headquarters in 2013, I met a really successful entrepreneur, who told me 2 key lessons he’d learned:
1. Try to stay in business long enough to learn exactly “how” to do your business successfully.
2. The most successful businesses make money every single day.
I took those lessons to heart, but it still was a while before I knew exactly how to create that reality in Women CEO Project.
So, here’s what I can tell you…. YOU ABSOLUTELY MUST CREATE.
You must create. If you were to go into Target and there were nothing on the shelves, it’d be pretty hard for them to make some sales or to even have a good day.
You, as a business owner, you must create.
Create products. Create services. Create programs. CREATE.
I started creating when I left Google in 2013. I had a few products that I was marketing horribly, but I was slow ( insecure ) with creating.
You want your business alive. You want it to grow. You want to be around long enough to learn how to build systems and what you want those systems to do in your business-and this takes time.
You’ve heard it before. You’ve heard me say it before-you can absolutely package up your knowledge and sell it.
You have MULTIPLE options when deciding what to create for your business and how to deliver this product.
Digital Products
I’m in love with digital products. They were my first creations AND they typically costs less to create. These can be your entry into creation. Some of our digital products are our BEST Sellers and they can be easily consumed by our clients quickly. They also have no location boundaries. So, these digital products are able to reach our clients who don’t reside in the United States and who don’t have easy access to bookstores.
Sitting down to write an ebook, a guide, a checklist- it can be done tonight and start to add to your bottom line within this week.
Here are some very important creation questions to ask yourself:
What subject matter do you want to be known for teaching?
What lessons do you want to make sure that you audience understands?
Do you need to do more research on these lessons to develop your content?
What do you want you audience to leave you knowing how to do?
What type of benefit will your product add to your customer’s bottom line or life?
What do you want them to do after experiencing your product ( what do you want their next step to be )
Books
We launched our first book December 2015 and the second book in April of 2016. They were 2 of the best ideas of the year and WAY overdue. Writing a book isn’t as hard as you may think-it IS a process that I totally breakdown here. But, it can be done, and it can be a massive add to your business all while bringing in money daily. That is, if you market it well, right and within the right audiences. Again, you can get help with the marketing of your book ( the most important part of the book writing process ) here.
Courses
When you really have some time and want to get multiples lessons across-consider creating a course. When I am trying to teach something a bit heavier-I’ve put it into a course, and these courses were able to guide my clients through a pace that they were comfortable with. Also, I was able to deliver a lot of info at once without them having to buy more products. Courses can be staples in your business-like our top strategy online course. Then your job just becomes, making sure that you market it ( along with your other products) on a consistent basis.
These are just 3 products that you can create. In our ReThink Strategy Course ( online course ) we give some worksheets AND guidance on over 25 MORE products that you can create.
Remember this:
You don’t need permission to start creating. If you feel like you need permission, let me give it to you now. Start creating.
You don’t need to be an expert to create something and start helping people. You just need to have some knowledge that can help take people from point A to B and package it up in a deliverable way.
To get more help, join me for the next week and a half as I teach a 3 part Webinar Series on:
Creating Your Product ( May 31st 7-9pm CT ) 
Creating a Database ( June 1st 7-9pm CT ) 
Creating an Automated System for Your Product ( June 4th 7-9pm CT ) 
You can register for the May 31st webinar here or the Bundle of ALL 3 webinars here. 
3 Part Webinar SeriesCreate & Launch

As I sit and prepare for my clients this week, I want to drop a truth on you that no one really talks about.

 

It’s hard, hard to dip in and out of cash flow as a full-time entrepreneur.

 

Everyone always talks about the freedom of entrepreneurship. And while that’s great, incomparable and totally exhilarating, it comes with a heavy price.

I have never experienced any other career that makes you feel quite bipolar ( happy one day= new client, and sad the very next day = someone gives you bad feedback)

It takes freaking nerves of steel, the ability to stop yourself from grinding your teeth with money anxiety, and the patience to wait out the nausea from wonder of how you will pay your bills and keep the business going.

You must stay in business long enough to learn how to create, how to build systems and what kind of team you need to build

But the secret is…. most times, we are the cause of our problem. 

We. Us. Our insecurities. Our friends we allow to speak into our lives. Our secret limitations on how much money we think we’re supposed to make, and our self-inflicted assaults on our talents…. all of that.

Taking a hard, nakedly vulnerable and honestly reflective look on your current situation and the part we played in it, is not only exceptionality painful and even privately embarrassing, it makes you question yourself to your core. Question your abilities, your path, and even your purpose. But,

 Ask yourself these questions: 

How many books are on my shelf that I spent money on but haven’t read?

How many courses did I buy last year that I didn’t take?

How many calls did I say I was going to make to develop a partnership but backed out?

Why am I still on chapter 4 of the book I was supposed to be done with?

How many times have I said I was going to hire that consultant, only to let another year roll around?

What products did I say I was going to create for my business that I’ve procrastinated on?

 

We’re self sabotaging. We’re our own liability. We’re holding our business and all that it could be…back, and it makes us even more scared about money and taking chances. It’s an unfortunate loop we’re in.

But more importantly, it keeps us behind, our business broke, always talking about “next year”. 

 

Another truth CEOs…

The last time I dipped really hard in my business,  ( no rent, depleted savings, business was my 100% full-time job and livelihood), I built my way out. I seriously had no freaking choice and I couldn’t sleep.

I vowed never to get in that place again.

I got an enormous amount of clarity, and I built.

 

This is what I built. 

I built products.

I built programs.

I created proposals. 

I built my confidence. 

 

This is what I lost along the process.

My “one way” to get it plan.

My insecurities about folks asking me ” who was I ” to put such a high price on my talent.

My need to please anyone who wasn’t in charge of my livelihood, running my business or paying my bills.

My fear of putting my knowledge out there prime, plump and ready for anyone to criticize.

My thoughts that I would never make more than 30k a year in my life.

Most importantly, I lost my need to compare myself to others whose path, stones, and roadblocks were different than my own.

I lost a lot of crap along the way.

And I plan to never pick it up again. 

And I even have the nerve to start teaching exactly how others, who are ready, who want to drop off some baggage, and want to pick up a better business, and create their way out-can do the exact same thing.

How they can build things. Build products. Build relationships that add. Build programs that showcase your knowledge. Build your confidence around your “worth”. Pick up a spare 85K simply because you “went for it”.

 

Yes, I’m teaching ALL of it in 3 Two hour webinars. 

 

Create Your Product ( May 31st 7-9pm CT ) 

Create a Database for Your Product ( June 1st 7-9pm CT) 

Create a Marketing Plan & Automated System for Your Product  ( June 4th 7-9pm CT) 

The last thing that I’ve lost along the process, is the thought that I, alone, with the talent that I possess today, and not needing anyone to award me that expert status, can use what I have, to create products and a business that pays me daily.

And, I’ll share the information with you…

Piece by piece.    Lesson by lesson.    Block by block. 

 

Let’s build.

If you’re ready, I’m ready.

Let’s commit to change our own lives in 2017.

 

Register for the May 31st Webinar Here

Get ALL three Webinars ( Bundle Price ) by Registering Here 

 

See you next week!