Everyday, Women CEO Project makes money.
This wasn’t always the case.
When I was invited to Google Headquarters in 2013, I met a really successful entrepreneur, who told me 2 key lessons he’d learned:
1. Try to stay in business long enough to learn exactly “how” to do your business successfully.
2. The most successful businesses make money every single day.
I took those lessons to heart, but it still was a while before I knew exactly how to create that reality in Women CEO Project.
So, here’s what I can tell you…. YOU ABSOLUTELY MUST CREATE.
You must create. If you were to go into Target and there were nothing on the shelves, it’d be pretty hard for them to make some sales or to even have a good day.
You, as a business owner, you must create.
Create products. Create services. Create programs. CREATE.
I started creating when I left Google in 2013. I had a few products that I was marketing horribly, but I was slow ( insecure ) with creating.
You want your business alive. You want it to grow. You want to be around long enough to learn how to build systems and what you want those systems to do in your business-and this takes time.
You’ve heard it before. You’ve heard me say it before-you can absolutely package up your knowledge and sell it.
You have MULTIPLE options when deciding what to create for your business and how to deliver this product.
I’m in love with digital products. They were my first creations AND they typically costs less to create. These can be your entry into creation. Some of our digital products are our BEST Sellers and they can be easily consumed by our clients quickly. They also have no location boundaries. So, these digital products are able to reach our clients who don’t reside in the United States and who don’t have easy access to bookstores.
Sitting down to write an ebook, a guide, a checklist- it can be done tonight and start to add to your bottom line within this week.
Here are some very important creation questions to ask yourself:
What subject matter do you want to be known for teaching?
What lessons do you want to make sure that you audience understands?
Do you need to do more research on these lessons to develop your content?
What do you want you audience to leave you knowing how to do?
What type of benefit will your product add to your customer’s bottom line or life?
What do you want them to do after experiencing your product ( what do you want their next step to be )
We launched our first book December 2015 and the second book in April of 2016. They were 2 of the best ideas of the year and WAY overdue. Writing a book isn’t as hard as you may think-it IS a process that I totally breakdown here. But, it can be done, and it can be a massive add to your business all while bringing in money daily. That is, if you market it well, right and within the right audiences. Again, you can get help with the marketing of your book ( the most important part of the book writing process ) here.
When you really have some time and want to get multiples lessons across-consider creating a course. When I am trying to teach something a bit heavier-I’ve put it into a course, and these courses were able to guide my clients through a pace that they were comfortable with. Also, I was able to deliver a lot of info at once without them having to buy more products. Courses can be staples in your business-like our top strategy online course. Then your job just becomes, making sure that you market it ( along with your other products) on a consistent basis.
These are just 3 products that you can create. In our ReThink Strategy Course ( online course ) we give some worksheets AND guidance on over 25 MORE products that you can create.
You don’t need permission to start creating. If you feel like you need permission, let me give it to you now. Start creating.
You don’t need to be an expert to create something and start helping people. You just need to have some knowledge that can help take people from point A to B and package it up in a deliverable way.
To get more help, join me for the next week and a half as I teach a 3 part Webinar Series on:
Creating Your Product ( May 31st 7-9pm CT )
Creating a Database ( June 1st 7-9pm CT )
Creating an Automated System for Your Product ( June 4th 7-9pm CT )