3 (1)

Are you ready to build your DREAM TEAM for 2016? Well, Women CEO Project wants to help you out starting with the wealth of talent we have here in Houston. We are highlighting our top 10 favorites in their respective fields. We’ll be rolling out different lists from various industries over the next few days and first up,

Top 10 Social Media Creatives

  1. Gabrielle Deculus

– Founder of Business Rules for Women, Development Director at Habitat for Humanity

Gabrielle Deculus Houston Behind the Grind


  1. Basya

-Artist. Creative thing. Chief harvester Pinkcilantro

Basya Houston Behind the Grind


  1. Madalyn Sklar

-Twitter Marketing Expert.

Madalyn Sklar Houston Behind the Grind



  1. Ashley Small

-Digital PR Strategist & President of Medley Incorporated

Ashley Small Houston Behind the Grind



  1. Kami Huyse

-Speaker. Founder and CEO of ZoeticaMedia

Kami Huyse


  1. Aimee Woodall

-President and Founder of The Black Sheep Agency

Aimee Woodall Houston Behind the Grind


  1. Portia Chandler

-Founder of Creative Marketing Agency Portia Chandler

Portia Chandler



  1. Fayza

-Writer. Speaker. Digital Strategist.

Fayza Houston Behind the Grind


  1. Deun Ivory

-Photographer. Art Teacher. Illustrator. Writer.

Deun Ivory Houston Behind the Grind


  1. Unique James

-Producer. Photographer. Founder of the full service production company, Compozition.

Unique James Houston Behind the Grind



*The list is not in any particular order of importance. Each person was found based on a search through various social media platforms. Think we missed someone? We’d love to hear from you! Don’t hesitate to let us know. The more the merrier!



Do you have some business advice? An opinion? A message that you want to give to other entrepreneurs?

Women CEO Project is hand selecting a few businesses to interview for a new platform and we are COMMITTED to find the entrepreneurs who want to deliver the BEST message and value to an all business audience.

Is that you?

You can be local or global as ALL interviews will be hosted online.

Take advantage of a chance to be interviewed and marketed to our Global Audience.

Fill out the short questionnaire and Let’s Roll!!







Good Morning CEOs!

Recently, I had been hinting at a new training coming and guess what? I’ve decided to give the New Training to my database for FREE.

Yep, because our friends get benefits- you will get this in your inbox this evening…

What will you get?

{ FREE } 2 Week MasterClass on just “How” to Get the BIGGER Deals.

Like how do you go from lil money to bigger money? How do you go from running up and down the street behind $200 projects to bringing in 5 -figures or even 6 figures?

We will talk ALL about that over the next 2 weeks. This FREE MasterClass will give you:

downloadable tools,
workbook & worksheets
action guide
resource list
and end with a LIVE Q & A on April 29th ( we will announce a pretty spectacular giveaway here)


But again, because our friends get benefits- we are ONLY sharing this FREE Course with those special VIPs in our database.

This evening, be on the lookout for the email, click the link and get started on getting that BIGGER Money.

With Great Expectations,

Pre-Series Collage Replay .jpg

We’ve had an awesome Pre-Series, which included 5 ambitious entrepreneurs who shared their knowledge with you, their advice, a few tears and some really good tangible tasks to take into your business.

If you missed any of them at all, here are the replays!!!

Click the title to see & hear the replay:


Remember, the Women of Power Virtual Summit Starts July 15th and you have just 1 DAY to get your ticket! Click the link below, get your ticket AND the recording!! See you Tuesday!


brand ambassador

like a boss

You’d have to be living under a rock, 6 feet of dirt and a layer of clay to not know who Kerry Washington is right now. But if you don’t, she is the star, the starlet of the not so new record breakingly popular ABC hit show “Scandal”, and the recently named “ Best Dressed Woman” . Some of us are just now becoming familiar with Kerry Washington and many magazines, publications, and shows are shining such a timely bright light on her right now….

But what about before? Before the hit show, before getting hooked up with “the genius” writer of Shonda Rhimes. Who was Kerry before?

Whether my analysis is a tab bit over, is neither here nor there. I love to take lessons from situations so far from businesses and relate them to how we can truly be better, smarter, more strategic, and develop ourselves.

 To me, this is exactly what Ms. Washington did. I’ve been a fan of hers way, WAY before Scandal, actually since “Save the Last Dance”…. yep, that far back.

But let me tell you what I am most proud of Kerry for. This lady, this woman, she absolutely knows how to “ work it” and I want to break down to you exactly how.

If you search back for the last 10 years, Kerry’s projects are a few and definitely kind far in between, BUT, a big BUT, this lady showed up on EVERY SINGLE red carpet that counted. Not only did she show up, she showed up and kept everyone talking about her clothes and wondering when her last project was…. But she showed up, showed her face, and stayed relevant for something interesting while she developed her relationships.

She didn’t sit at home like…. I don’t have any projects working, so imma just chill out or get my name in the headlines by doing something “scandalous”, or live my private life in the public…naw, I’ll live my life private, continue to make business or career connections, and keep people talking about me for a positive reason while I chart my next project.

Kerry’s Lessons here:

  • Kerry stayed relevant by attending the BEST and most visible red carpet events, and maintaining a best dressed status at said events, keeping directors, writers and people who count-eyes on her.

  • She didn’t start partying heavily like a lot of out of work actresses we see. Without naming names, she didn’t use her spare time to host club openings or stay on the scene for things having to do with NOTHING related to acting…She stayed in the loop on things and events that could totally impact her current and future career, and I hear she is an EXCELLENT networker.

  • The time she had off from steady projects, she honed in on her craft, taking acting classes, using her time wisely and coming from “the cave” stronger. We have many examples of creative people taking a break and coming back stronger, better, wiser and with more talent than we remembered like Lil Wayne, Kayne, J. Lo, just to name a few.

  • She keeps her private life private, so you have no choice but to focus on her aesthetic appeal and her talent. Unfortunately, statistically, women in the spotlight-even a small light, have to walk a fine line between how much of their personal life they share. Kerry, in the past, and currently, walks this line quite fine.

Quick Tips:

  • Always be connecting in the RIGHT circles.

  • Even if you have some free time, hone in on your skills and get better. Don’t waste precious time in activities or doing things that separate you from your ultimate goals, EVEN if things are temporarily stagnant. 

  • Don’t make it a habit to leave home looking like crap. Start practicing daily, looking and acting like the person you dream to be- now. Take even your empty days as an opportunity to meet people. 

  • Don’t live your life out on Social Media. This is a HUGE mistake. This totally distracts people from your talent, your skills, your business and probably the brand you are trying to build.

  • And when the spotlight is on you, don’t take it for granted, be intelligent, yet humble and handle the praise you deserve and the spotlight you’re getting, like a BOSS.
govt shutdown

So no, I’m not about to get all political on you with this post. But I want to make sure that we take a moment and understand why this government shutdown should teach us a valuable lesson.

I saw people today who work for NASA and other government agencies, walking around aimlessly, calling into NPR stations, and ranting all over Facebook.

I feel very bad for them. I actually don’t know what I’d do, if my livelihood was snatched up from understand for some policies that I don’t quite under me, and because some grown azz people cannot seem to get along.

But for those of you who have been saying you didn’t want to be controlled by a J.O.B. , you wanted to launch your business, you wanted to take your side hustle and make it your main piece 🙂 today, should teach you a lot.

Most importantly, that you CANNOT and SHOULD NOT rely on someone else to plant seeds in your garden. Because at the end of the day, you are responsible for your living, for your home, your income and are the only person interested in making you wealthy.

This is a sour day. Folks are burning hot. But while you are upset ( and I do understand) you should focus, dig deep and start making some plans.

All that shucking and jiving seems fruitless now, and we really need to get on a plan to make sure that if something like this happens again, that you have extra money in place AND that you are possibly in a position to decide to leave that job or not.

Don’t get overwhelmed, when you’re mad, when you’re frustrated, being overwhelmed is right around the corner. But I want you to think of a few things to get started, to get motivated and move a few baby steps ahead:

  1. Take out a piece of paper and draw 3 lines- making 3 columns.

  2. In column 1, I want you to list the things you LOVE to do. Don’t censor yourself. Just list them freely.

  3. Column 2, I want you to list the things that you are really good, to moderately well versed in ( be honest with yourself here) We will come back to the things you want to be good in-later

  4. In column 3, make a list of the things that you can take from column 1 & 2, that if you worked hard and focused on, could make you money and possibly a business. So for example, C1:I love to shop, C2:I am great at coordinating professional looks, and C3: I feel I can make a profit from it.

  5. Simple task but enormously reflective and thought provoking if you take it seriously.

  6. Determine 1-3 things from that list-column 3, that are potential options for you to start a business in.

  7. Now, list 10 things you’d need to do to get each of these 3 things off the ground. Pause, I don’t mean, overwhelm yourself here. I mean start from scratch. Like,

    1. Spend this Saturday for 4 hours, with no Facebook, no phone, no Instagram, and read/research these options as a potential business.

      1. who has done it

      2. what are some of the opportunities if I do it

      3. where can I potentially be innovative and set myself apart in this potential business

      4. how much would it cost to get started ( not to go all the way- just STARTED)

      5. who has or where is my audience

      6. what platforms would reach them

      7. What 3 people can I email to get information on these potential businesses? Do I already have their email address?

    2. Pick one of them to pursue. Yep. From your research, decide on one business, and start making a plan to go for it. 

    3. Make a list of steps you need to take from the decision to actual launch- remembering to break down each step. For example, get my DBA, hire a web designer off Elance, set up a business, bank account, etc. 

  8. I want you to break down EACH task into baby tasks or mini projects. Not create a marketing plan, but instead, determine the components of my marketing plan, then write it out, then schedule it, then measure it. I want you to break down each task.

  9. Next, I want you to do 3 of them before you go to bed tonight. YEP. Three. You’d be amazed at how motivated you will be by getting just 3 baby steps closer to your goal. So take them.

  10. Next, I want you to keep going, BUT most importantly, set a date for your launch. Not a date a year from now, and probably not 6 months from now. EARLIER. Stop pushing it out further and further and scheduling time for more research. Being stuck in the research phase has you at home on government shutdown day with an attitude. Set a date, and keep taking steps incrementally to reach this goal.

  11. Don’t go to bed each night, without taking some sort of movement or progress towards your goal. Just doing this will make you feel accomplished and can fit into any busy schedule. 

  12. Keep GOING and Launch!

I know you probably think I made it sound easy, and it’s quite simple, but I know it isn’t easy-neither is sitting at home waiting for saving, salvation or the man.

Today is a lesson. A powerful one at that. If we keep giving our control to the man, we are at the will of their decisions and disagreements. At least if this happens again, we will know we had a chance to make it better and won’t be all over Facebook complaining OR we will already be 2 steps away from launching our new startup anyway and can make a decision. 

If you need help focusing and refining your hustle plan, or a massive dose of encouragement from entrepreneurs who’ve taken the leap and lived to tell about it- join us here, while we still have space 🙂

Good luck and keep your head up!


Want to know the TOP Types of content that your audience will love? Check out this list and determine which ones would leverage your talent and also reach your audience. After you read this list, get tips, tools, advice here and ideas here!

  1. ebooks

  2. white papers

  3. blog post series

  4. how to videos

  5. content that tells a story

  6. top tips blog posts

  7. ultimate lists blog posts

  8. frequently asked questions posts and videos

  9. should ask questions posts and videos

  10. the basics of how to do something

  11. content that is original

  12. content that helps them make money

  13. content that helps them save money

  14. content that doesn’t assume we know anything and starts from the beginning

  15. yet, content that makes us feel smart

  16. content that makes us feel we can achieve anything in the world if we just mix belief with hustle with passion and a spoonful of strategy

  17. content that keeps us from making mistakes

  18. content that reminds us that we should totally ignore bullshit and live life with no regrets

Have some ideas to add? Drop them in the comments below. So now that you know exactly the types of content your audience wants, get your 3 FREE videos here to get your started!

hello from (1)

Creating your own products, services, programs and events, is one of the Most POWERFUL things you can do for your business and an area that I specialize in teaching entrepreneurs to do. We’ve built an entire Video Series that’s FREE to get you started and a Content Packed 6 module ecourse for those who are ready to start building. For those of you who think you have absolutely nothing to create, take a look at this HUGE, comprehensive list of things that you can start building NOW! 

  1. Create a checklist of the most important to do’s in your industry. For example, the 10 ways to do xxx, what 10 things to do before xxx, the top 10 best tools for xxx. Get this checklist designed on www.fiverr.com and post it on all of your social media channels.

  2. Create an ebook that you give away to new subscribers to your blog. This ebook can follow the same top things, best practices, etc. etc just as your checklist. This gives your audience a taste of you and the quality of work that you provide.

  3. Create content filled blog posts on a regular basis. I suggest at least once per week. Make sure these posts are optimized by using the best keywords in your industry. 

  4. Take the same blog post and submit it to these TOP 50 article submission directories.

  5. Determine the 3 best subjects or topics that would totally help someone who was looking for information in your industry or niche. Then create a blog series around those topics. Release each blog post once per week.

  6. Take said blog post and make a teaser video for each topic and share it on YouTube and Vimeo. Add text to the description of each video totally describing exactly what is in the video and a link to the post on your blog. Make sure not the leave the text section of your video blank. 

  7. Take said blog posts and create an audio file around the topic. You can share this audio file on all of your social media platforms. I’d use a service like Audioboo to record and share these files for free. You’d be amazed at how many people prefer to get their information through audio rather than text or video. 

  8. While you are running this series, end it with a virtual chat discussing these topics even further and also allowing your current and potential audience to ask you questions about the subject. You can run your virtual chat for free using one of these 6 resources:

    1. UberConference

    2. www.freeconferencing.com

    3. www.nocostconference.com

    4. http://freeconferencecenter.com/

    5. http://www.rondee.com/

    6. http://www.freeconference.com/

  9. Create a podcast. This is one of the BEST ways to promote yourself, your knowledge, your skills and your services to a global audience. Here is an awesome example of a podcast.

  10. Create your own quotes. Take photos for free from here or get an entire list of tools here. Then add your own quotes, business info or website somewhere on the photo using Picmonkey. GREAT branding. Totally free.

  11. Create a white paper on your industry or subject that goes deeper into a particular topic. White papers are EXCELLENT tools to get consulting clients or share your knowledge in an industry where a high degree of know how is needed. Here is a content-filled eguide on where to get tools to help you create that white paper, then how to leverage it to make money.

  12. Create a really good reference piece, something that people would expect to pay for and give it away for free. Really detailed reference pieces get kept and if they are really good-shared. This is a good way to make your one checklist, or blog post be more viral.

  13. Create a common mistakes in your industry checklist, post or guide. Remember, avoiding mistakes is just as important as need to do’s.

  14. Create posts around your conference takeaways. If the conference was great, had an impact on you-share with your audience why, what they missed and what you learned. This could be your conference or someone else’s conference. But make sure to include a few “Conference Roundup” posts.

  15. While you are creating all of this awesome content, make sure you have a very interesting title to go along with it. Use this site to come up with the BEST titles for your blog posts and products.

  16. Speak. Then take those slides from your speaking engagement and turn each slide into an independent article. Or consider making the entire presentation another “series” and go deeper into each slide as a post.

  17. Create a Google Hangout. Record it. Then share it in your resource section of your blog. This does a couple of things. Gives you more content, and allows you to share your knowledge or your invited guest’s knowledge live during the Google Hangout. Don’t know how to incorporate hangouts? Check here.

  18. Pick 5 powerful people in your industry and do a Google Hangout “forum” monthly where you discuss a specific topic. This again, does a few things for you. It shows you as a knowledgeable person, an industry specialist, and gives you content. You can also record these sessions and add them to your blog. This is TRULY a powerful thing to do if you start it and keep it up. (keep it up)

  19. Create a private VIP session monthly also on Google Hangouts for your TOP 10 followers or clients each month. During this session, give exclusive information, share special guests with them or giveaways. This will help you grow a loyal fanbase.

  20. Create a course that you teach also on Google Hangouts. You can charge for this course, you can host it for free. Students can ask you questions live and you can add this content to your blog or keep it as exclusive material that you sell.

  21. Create a monthly Twitter chat that you invite guests in your industry to. Then save this Twitter transcripts and share them on your blog or just to the participants of the chat. Try this site to get the Twitter transcripts for free.

  22. Create a multi-level, multi-platform strategic marketing plan. So you can reach your potential client where they are with the information that they need. No worries, all of the information you need to build this is here.

  23. Create content around EXACTLY the type of information your audience is looking for and needs. How to find out what they want? ASK THEM! Use sites like Polldaddy or Survey Monkey to create free, digital surveys to find out what your audience wants.

  24. You can also create a survey from your Twitter followers. Use a site like this one to do a quick polling of your audience and get an even faster response.

  25. Create your own press releases and share them on your blog or using a one of these 20 Press Release Sites.

  26. Make sure that if you write a press release that you are creating something special to write about. Sooo get to creating an a product or event-digital or live that is unique and worth sharing. Don’t know what to create or how to get the process started? Begin here.

  27. Create your own forum on your blog or website. This is one of the richest sources of insider information on your industry or niche. Create the forum, get the topics started, market the forum using your marketing strategy plan you’ve created and just monitor and keep your eyes on the valuable information that comes through. Use sites like this one to create and integrate a free forum into your blog.

  28. Create a very detailed, colorful and useful infographic. These get passed around like crazy on sites like Facebook, Twitter, Pinterest and Instagram. And always link the infographic back to your website. Use sites like this one to create an infographic for free.

  29. Consider curating content around a topic or niche. Meaning, gather 10-15 people’s opinion, advice or stories around a specific topic, and use it to create an ebook, a blog post series, a white paper or video series.

  30. Curated content can also be an event, again live or virtual. This can give you either a well rounded event on different subjects, or a high-level, content-filled event around one subject. Either way, you won’t have to do all of the work but can be the owner of the content. One of our most successful events for Women CEO Project is a curated or as I like to call it “ crowdsourced” event. Check it out here.

  31. You can also curate other’s content like, the TOP Youtube videos in your industry. The top blog posts in accounting. The top conferences for someone who wants to be in PR. The top books to read for someone who wants to get into fashion design. Curate content that is already created and add your opinion and expertise on them.

  32. Create a consulting package around services that you are well-versed in. Don’t make it confusing. Don’t offer too much. Don’t try to be everything to everyone. I suggest making 3 packages, make it easy for people to pay you and share this consulting package on your website. Here’s an example of a simple but highly EFFECTIVE consulting package and here’s a post on how to use it.

  33. After you’ve created that consulting package, set up consulting hours, and create a complete profile on sites like these:

    1. Live Ninja

    2. Noomii

  34. To help with the content creation part of your business, get familiar with sites like

    1. Copyblogger

    2. CMO

    3. Content Marketing Institute

  35. Don’t recreate the wheel. Join a course that is built to take you by the hand, walk you step-by-step and get those awesome projects and ideas out of your head, onto paper, attach a deadline, and LAUNCHED! Try a course like this one.

  36. Create products, services and content around the questions that your audience already asks you on a regular basis. Check your emails for the last 6 months. What are you regularly asked about? This is a host subject for your audience and content they are dying to have.

  37. Is your crap boring? Try creating unique content. I mean, anyone who spends at least 15 minutes on Google a day will have seen the basics in your industry and if you are just spitting the same stuff as everyone else, no one is going to click or read further on your blog, buy your products or call to hire you. What would set you apart from the noise that’s already out there? Now before you copy someone else, listen to this, and make sure to keep a running note in your phone of potential topics, posts, and titles to refer back to.

  38. Get visual. For someone like me with the attention span of a gnat-text will just bore me. As much time as I spend on the net, I’m definite on what draws me in and it’s unique visuals. Statistically, folks are drawn to pictures over text and video over text, so start getting more visual. I mean, Instagram is growing like weeds for a reason. Keep this in mind as far as attention getters and in this order:

    1. video

    2. picture

    3. audio

    4. text

  39. While you’re getting more visual, try livestreaming a process instead of just explaining one in text. Don’t drop a recipe, record or livestream yourself cooking. Don’t explain how to organize a closet, livestream or record yourself organizing one. This is MUCH more powerful than text and will draw eyes.

  40. Part the damn sea. This biennial, cardboard, groupthink, what he said opinion is absolutely useless. Why are you repeating what everyone else said? I’m not saying to be contrary just for contrary sake. But don’t you have an original opinion? One of my articles that got the most eyes, views…. started with this “ Why Facebook Sucks” and then I explained why.  If you are studying and searching and reading and basically inhaling your niche’s content daily, haven’t you formed your own theory on how things should work or best practices? Yes, ok, then pick a side. Red or green pill. Part the damn sea.

  41. Create content filled with interviews. Truly, sometimes, we don’t know what to say or our idea generator is temporarily broken. That is the perfect time to find someone with fresh ideas they are ready to infuse into our blog our podcast, our video and our audience.

  42. Create a study. Is there a particular subject that you want to be considered an expert in? Then create a study around it then use that strategic marketing plan that you made and market the hell out of it. Make sure to use Google’s keyword tool to make sure your study is optimized for the words you want it to be found for and this is the place to go deep, to give details, to give your perspective, then to ask for the business ( consulting or to buy a package/book). A study is very similar to a white paper and I truly think you can do one or the other.

  43. Create a series of reviews on products, books or topics in your industry or niche. I would create these reviews either through blog posts or through video. I love video reviews and I can’t lie. Really compelling reviews really do get my attention and make the producer of the video a semi authority in my mind.

  44. Create a post around your biggest failure and what you learned from it. This can also be the basis of a product. In our signature 6 module ecourse, The Creator’s Blueprint, we give you the pros and the cons, the pitfalls and the workarounds ALL from mistakes that I’ve personally made and learned from. This can create a basis of trust with your audience and also let them know that you do really know the other side of the coin.

  45. Create a blog post, or series, or video series totally around your why. Sometimes, for some people, this resonates with them so strongly, that they become an evangelists for your business and for you. Sometimes, when people truly understand your why, and feel that you are not only out to score a buck but to reach some optimal goal in life while also doing good, they become more attached. And what’s better than an attached fan. Nothing shah. Nothing is better. Click here to read my why, but gather your tissues first…..

  46. Create some damn momentum. Who do you expect to do it for you? People get excited with excited people. Be the most optimistic, happy, passionate person you’ve met and make sure you exude this passion when you meet folks. When I meet entrepreneurs and they don’t sound excited about their business. I’m like, why the hell should I want to talk to you. I don’t need permission to brag. But hell, I’ve done some thangs and got some more thangs to do, I’m making waves, moving to my own rythym and creating my dreams. You want to join or wave? There is a difference between meeting someone who is truly passionate about their calling and someone who just showed up. I’m creating my own wind and so should you.

  47. Google Trends Shah! Create content around what’s already hot. I mean, you think it’s harder to create a wave or easier to ride a wave? If something is already hot AND you know a lot along with having an opinion about it- then ride that wave and click here to find out the Google Trends to get started.

  48. While you’re searching for hot content, go to www.search.twitter.com and find out what’s hot, what’s trending, and what people are talking about. You will be able to add hot hashtags to your posts if it relates or create posts that relate-again, if you have some relevant info that ADDS to the conversation. The search function on Twitter is supposedly so strong, that it is giving Google a run for it’s money in the search area. Remember, Twitter is happening RIGHT NOW!

  49. Read. ALL THE TIME. I have found that reading, often, I mean like a few hours a day, has been the BIGGEST source of content for me. You CEOs know, I post A LOT of content, and it’s usually long and PACKED with info, resources and tools. This is because I am always with a book and an ipad in my purse and am so absolutely interested in progression in life. Read. Study up. Ain’t nothing worse than an expert who ain’t up to date.

  50. Create content around your client pain points. Speak their language. Talk to their hurts. Talk to their pains. Some of the best ways to find out their pains is to

    1. survey them using those digital survey sites mentioned above

    2. keep a close eye on those forums, ones you join and those that you start. People reveal A LOT of information in forums and ask for advice from members

  51. Create a weekly or daily list of news or roundup in your industry or niche. You will began to be known for this information and be seen as a source. Barbara Corcoran started the “ Corcoran Report” when you had only sold a few homes so far in New York City. To read more on Barbara Corcoran, go here.

  52. Create a daily tip from your industry that you share via your social media platforms and especially Facebook and Twitter. And if you really want them to spread, get this tip designed by a designer on Fiverr. Most times, they will design a few quotes per $5.


create 2


WHEW! Long list eh? The point here is to get the ideas flowing and for you to understand that they are endless ways and combinations for creation and creating is one of the most powerful things you can do to promote, catapult and brand yourself and your business. So let’s get busy!