I am willing to listen to almost any woman…for about 4 minutes. Then it’s possible that I may not be able to hold my “that’s bullsh*t” comment. But if you know me any all, you know that comment is not without love.

We are walking around shuffling the raggediest stories and feeding ourselves and anyone within a listening ear of how and why we can’t move forward.

What I do know is that, it is truly apart of our mindset. It’s truly in what we chose to do, to focus on, prepare our minds for and what we put in the freakin “no matter what” category.

I’ve seen mountains move because something wasn’t an option… someone HAD to be buried, a child HAD to go to college, someone HAD to have a needed surgery.

Some of you may feel, Kristi, how in the world can you compare these life changing events to business?

Question: Do you not expect your business to be life changing?

I can compare them because they are situations where you ultimately feel- no matter what, you will get it done, and the alternate option ISN’T an option. Hell, to be honest, I’ve been in one of those situations myself, where I could and possibly would have made a bullsh*t excuse, but the severity of the problem totally removed it to a point where there was absolutely only one option on the table for me….

To move forward. To give away my last dime.

To open up my hand so completely… you’d think I’d be broke, but some kind of way, with my hand wide open, I was able to receive the beginning of one of my best years so far in life.

On to the story.

We are causing our own stress.

We are our own obstacles.

We are acting lazy as hell. Like we expect that ALL of the success of those we read about, to happen with NONE of the work. 

We are letting other women, other entrepreneurs, other more hungry and less fortunate people totally beat us off pure hustle. Not knowledge.


We are more comfortable with a familiar lie that we tell ourselves.

Bullsh*t We Feed Our Minds:

We are broke.

We don’t have enough money to start.

We don’t have the skills.

We need more resources… Which ones? I don’t know, but more…

We don’t have the right connections.

We don’t have the time.

We don’t know who will buy from us.

We don’t know what to sell.

And I’m just spitting what was repeated to me in the last week.


As I spoke to a millionaire, who I attain to not be, but to surpass, he told me, Kristi, there is almost NO problem in starting a business that has to do with money. Not in 2013.

He’s right.

We are systematically sabotaging our own success and working with the same tired stories because we think it sounds better than saying:

Story 1:

I didn’t use the resources available to me because they didn’t tell me exactly what to do. Instead I could have taken them, mixed in some thought, brainstormed, and come up with a best solution that fit me and my situation.

Story 2:

I keep asking for help, because I’d rather someone point out the EXACT information me, or better yet, do it for me and if they don’t, I can simply say, “ I didn’t know what to do and no one would help me.

Story 3:

I don’t have the money to put into my business. Yet I find the money for what I deem to be absolute emergencies and things I feel that MUST happen. 

Well, this is an emergency. You say you really want it. Your life, your quality of life depends on it right? What you can offer your children and your family depends on you. You’ve been saying it MUST happen for years right? But how strong are you on the MUST?

It is absolutely supernatural how much POWER we can manifest when we feel something MUST happen.

What side of the fence are you on?

The sh*t shovelers or the sh*t shakers?

Remember, you are not competing with me. You are not competing with your friends on Facebook. You are competing with the woman in China, who absolutely has nothing and no other way other than up.

You are competing with a lady in Ghana who knows she can’t live another year in a home with 12 other people and must create a way out.

You are competing with the woman in New York who was born in the dirt and will light a match under even a hint of opportunity.

They aren’t playing with you. They don’t have the room, energy or desire to trot out the “don’t have” stories, because they know what they DO have, and what they plan to do with it to get what they want and what they need.

We got too damn much. I can say this. I have to remind myself of this occasionally when I start to try and trot out my own tired, overused, full of untested nothingness stories

These stories we feed ourselves serve to keep us is the same spot, in the same no money positions that can’t make decisions, that can’t buy buildings, that can’t take ourselves seriously, then wonder why others don’t either.

Your stories can either save you or poison your own thoughts. It’s your choice. But she, she who was born without a chance to develop her “don’t have” story….

She has less than you, but she’s hungrier than you. She squeezes absolutely every single drop from any resources that she can get her hands on. She doesn’t take no as never, only as a pause. She has nothing to lose. She’s already completed her Bullsh*t diet.

So, it’s time to get on yours….. You with me? Let’s lose it together….

BOB ( business over bullsh*t) 

 business Over bullshit