IMAGE COLLATERAL PLANNER Instagram Post Pic

It’s that time CEOs!! Our Annual 48 Hour  Black Friday Sale is NOW Open!!! I’ve created some AMAZING NEW Items with the goal of cutting through the fluff of reading a whole document with only a few pages focused on your needs- It’s like me saying, he CEOs, if this is your obstacle- read these pages and get straight to the point of finding a solution.

 

The sale is for 48 HOURS Only, then ALL Items will go back to Regular Pricing!

 

{ BRAND New Products !!! }

Speaking Engagement Strategy Insta Story Pic 2IMAGE COLLATERAL PLANNER INSTA STORY PIC 2 (1)Startup Planner Insta Story PicTWITTER PLANNER INSTA STORY PIC

  1. Speaking Engagement Strategy ( 20 Page Download +6 Videos ) for PRE-SALE-Comes out Wednesday Nov. 29rd  $59  ( Buy Here
  2. Startup Planner ( 22 Page Download ) Available NOW!! $29.99 ( Buy Here
  3. Image Collateral Planner ( 15 Page Download ) Available NOW!! $19.99 ( Buy Here
  4. Twitter Strategy Planner ( 8 Worksheets + 10 Page Download ) Available NOW!!! $29.99 ( Buy Here

 

 

{ NEW Business Packages } 

  1. Self-Publishing Package ( Self-Publishing Execution Plan + 2 Hour Webinar + Recording ) Download Available Now, Webinar on Nov 30th 7-pm CT $99 ( Buy & Register  Here

 

  1. How to Create Your 2018 Marketing Plan ( Strategic Marketing Execution Plan + Marketing 101 Video Lesson + 7 Worksheets + 27 Page Digital Download ) Available NOW!! $99 ( Buy Here

 

  1. 2 Week Mastermind Group ( 4 Strategy Sessions + 2 Monday Motivational Calls + 25 Mastermind Workbook + 2 Contract Examples & Scripts ) 2 Week Mastermind is from Dec 3-17th The Black Friday Special is $150 off, and goes back to regular price on Monday Nov 27th at 12pm CT. $449 ( Buy Here

 

{ a la Carte Black Friday Sale Items }

Proposal Writing Class  Available NOW!! ( Video Lesson + Digital Download ) $75 ( Buy Here ) 

ReThink Strategy Book  Available NOW!!! ( 88 Page Guide ) $50 ( Buy Here )  

Present, Promote & Sell Yourself as an Expert Guide  Available NOW ( 44 Page Download ) $29.99 ( Buy Here

2 Hour Power Coaching Session ( One-on-One Coaching )  ( ONLY 4 Available ) Sessions December 3-7th $400 ( Book Here

 

ALL Black Friday Prices END in 48 HOURS.

Good Luck CEOs!!!

SIGNUP FOR A

POWER-PACKED 6-FIGURE TUTORIAL

Proposal Writing 2

Knowing how to structure a Proposal could be the major factor in your business staying in the same boat financially-where you have to hustle for each and every single client and securing larger projects that allow you to focus your energies and talents.

Making my mistakes, learning, adjusting then creating some highly successful proposals that got me working with companies like Chase Bank.

Writing proposals is not very hard if you understand the basics coupled with a thorough understanding of your goals AND who you should be hustling to develop a relationship with.

On September 3rd I taught a hands on Webinar on just ” How to Write a Proposal “ and I ended the lesson with tips and strategies to pitch this proposal.

I’ve now made the recording AND the materials available to YOU!

Click the link here to take the class now !!

Good Luck CEOs-we still have plenty of year to get A LOT done

Women CEO Project

We have enough time-5 months left in 2017 and you can still create a successful year. This week via an email series, I am going to teach you some ways to Grow Your Business via on and offline tools and strategies, social media, marketing and creation.

 

To join this email series-click here 

Marketing 101 Class Aug 20th
I lost money I didn’t have creating marketing plans that didn’t work.
I was moving really fast in the wrong places and not being authentic with my message.
I couldn’t do video because I hated my Louisiana twang. I couldn’t take new photos because I hadn’t lost that last 15 pounds.
All the while, I’m missing out on potential clients, not getting engagement on social media, no one signing up to my email list and drip drop of coaching clients-with a consistency I couldn’t depend on.
Then, I decided to dig deep and use some of that marketing knowledge that I had. In addition, I started to read every single marketing book I could get my hands on.
The result…. I created a social media campaign that got me to the White House. I got myself on the marketing team of an international presidential campaign for 3 months, created a national conference for a fortune 100 company, and I pulled a 6-figure contract to teach banker marketing and business development in another country.
Me. Kristi. With my lil Macbook, MBA and as confident an attitude as I could muster up.
All from leveraging those same tools that we typically ignore.
It’s too much out there. Every day I wake up-it feels like there’s a new marketing tool or social medium platform that you just MUST be on to be successful and it’s gets exhausting.
For my private coaching clients- I walk them through creating a Multi-Channel and Multi-Platform Marketing Plan. It’ our 3rd session together. We break it down,
Where they should be
Where their clients are
Who they should connect with
How they can kill many birds with one stone ( efficiency )
How they can save money and where they need to spend
How to bank the hell out of the free stuff including social media and video
For this first time- I’m going to teach this outside of private coaching.
On August 20th I’m teaching ” How to Create a Strategic Marketing Plan” via webinar from 7-9pm Central.
This webinar is pretty packed- you will be learning the entire 2 hours AND it includes the Strategic Marketing Execution Plan ( a $39.99 product )
So that I have time to answer the rush of questions that typically come with creating marketing plans- I’m keeping this class to 25 attendees.
So, as of RIGHT NOW, this class is open. No, there won’t be a replay- this will be a one day type of class, an intensive.
Plan to come with your notebook, your questions and a mind set on winning.
The webinar is $119 and this includes your Strategic Marketing Execution Plan. See you on the 20th.

Click here to Register!

 

PS. Check out some of our testimonials from our last Marketing 101 Class below!

 

 
 

 

 

 

Use Google Analytics to Grow Your Business 3
Hey CEOs!
I wanted to make sure you knew about the Free Webinar on just How to Use Google Analytics to Grow Your Business tonight!
The webinar is at 7pm CT and we have space for ONLY 100 attendees. So, little secret… we have MORE than 100 people registered, but the first 100 who login at 7pm CT, will be the ones to get in and you KNOW how packed with information that my classes typically are.
There will be no (free) replay. The replay will be in the Women CEO Project store after the webinar tonight-so make sure you are there LIVE.

I’ll see you soon CEOs and you can click here to Register!

PS. An announcement and giveaway will happen during the live session 🙂 
6 ways to market your book

Your book is not just a book. Your book is an integral part of your business. It needs to be looked at like it’s own major project and

Writing the book is not the hard part. Yes, you’ve heard me right. I’ve preached this over and over because I think it’s one of the biggest myths of becoming an author. It’s super important of course. The book must get done. It must be edited and laid out professionally. THEN, you must follow it up with a multi-channel and multi-platform marketing plan. Meaning-Facebook or Instagram is not a plan. Those 2 social media platforms are KILLER and should definitely52Questions Instagram Screenshot be added to the plan-but they are not the plan.

 

There is a certain element of creativity needed when marketing your book. When I created the plan for #52Questions Journal, I looked through so many colors, events, fashion magazines, travel books etc. just to get ideas and the theme of the entire project was VERY apparent. I bought a specific font that I used throughout, I had a 3 color scheme, and a dedicated 6 week push followed by another 8 week phase out that I discuss { here }

    • Consider your audience. This is with EVERYTHING in your marketing plan. If it’s just about busyness… this messes everyone up. They think since they are active-going to a lot of events and collecting business cards-that business should be popping. But, I want you to think about actual business, your reader, your audience-where are they? Where are they online and live? What organizations are they a part of, what conferences are they attending, what industry journals are they reading, what blogs do they visit daily, what social media platforms get their attention, and what types of marketing engages them the most? Build your marketing plan around your reader and their preferences. This will help you to reach them and keep your busyness full of business.

 

  • Add your book cover and link to all of your business email signatures. You can use a software like WiseStamp to create a signature with a picture, your website and your social media platforms. So, every email you send out is like a marketing message for you and yet another chance for you to get your book in front of potential readers. I used this software to create a pretty book signature in my email for the first 6 months of marketing #52Questions Journal.
  • Create a pre-launch marketing campaign to get everyone ready.
    • This is a ninja move with pluses and minuses. Sometimes-people want to pop out of the gate with a book from nowhere and if you have an audience like Beyonce, this could work. All jokes aside, if you Goal Setting Course Screenshotsimply have an engaged audience, this could still work. I didn’t announce either of my books and both of them have sold quite well. But there are some major pluses to letting your audience know that a book is coming.
    • Letting your audience know in advance and getting their feedback along the way, can make them feel like they are apart of the process AND make them feel more engaged with your book project.
  • Teach from your book. When I launched the Master Strategy Planner, I created a 3 part webinar series with lessons directly from the book. This gave the reader an in depth view of how they should use their planners to take action in their businesses. I also taught an online class before the planner came out ( pre-marketing without mentioning that I had a book coming ) then followed the initial launch with the 3 part post-launch webinar series that was invite-only to book buyers.
  • Twitter is your friend. I point out this social media platform because a lot of authors ignore it. I have watched @Luvvie successfully market, re-tweet and sell her book. I used Instagram to heavily market and re-post the Master Strategy Planner, and for the #52Questions Journal, I created its own Instagram. But I’d definitely suggest creating a super ambitious Twitter campaign for your book. Tweets move quickly-so in your initial book marketing push-tweeting multiple times a day is not uncommon or odd. Because of this rapid movement on Twitter, I’d suggest that you create a series of tweets that you schedule to go out each day. I’d tweet a MINIMUM of 4 times a day on the timezone of your readers. There are multiple platforms that allow you to schedule your tweets including, Tweetdeck, Hootsuite and Buffer.
  • Speaking. This one of the TOP ways that I suggest you market and sell your book. Once you step down from the stage-you are a bonafide expert and if you have a table in the back with books (with a solid conference marketing plan AND a volunteer to help you ) then your books are as good as sold. Books have the ability to enhance your speaking career or to launch your speaking career in addition to giving you a strong product to sell once you leave the stage. After speaking, the audience typically wants to know more about you ( depending on how well you spoke ) and this marketing channel and get the STRONGEST one to sell your book. I’ve seen authors hit their book sales goal monthly from focusing on their speaking…

 

Pre-Launch Marketing

  • Set up your social media channels and start being active ( consistently ) on the topic that your book is about and that you want to be known for. I’d suggest at least 3-6 months of consistent marketing and building an audience with your social media channels beforehand.
  • Start speaking and creating videos along the same vein… The topic that you want to become known for AND that your book is about.
  • Start giving tips and tools in your specialized area.
  • These are a few tips on how to pre-market and market your book, but a full marketing plan and a template to complete one is available here and I created an instant digital download on all thing self-publishing, launching and profiting to take your from idea to book in hand available here.

 

Remember these things.

It’s your job to create the momentum around your book.

It is your job to keep up the interest around your book.

It’s your job to be creative and keep your book in front of your ideal reader/client.

There are no limitations to how you market your book.

Business Bundle 3

As requested, we’ve put together some of our BEST products into Business Bundles of products that can be BEST used together!!

So, here are the bundles AND the description of each product below!

Present, Promote & Sell Yourself as an Expert and the ReThink Strategy Guide ( regular is $158 together ) Bundle $115 Here 

Self-Publishing Execution Plan & the Strategic Marketing Execution Plan ( regular $79.98 together ) Bundle $50 Here

Think Big. Startup Small & the Master Strategy Planner ( regular $54.98 together ) Bundle $40 Here

Self-Publishing & Strategic Marketing Execution Plans & ReThink Strategy Guide ( regular $178.98 together ) $135 Here

 

ALL items are digital and ALL items can be purchased individually in our store here 

 

 

present

Present, Promote and Sell Yourself as an Expert is a 44 Page eGuide with over 200 links on just “How” to create your brand, your platform, and products to present you an expert in your industry-EVEN as a beginner. There are many additional resources, articles, templates, scripts and video lessons embedded within this eGuide.

 

 

 

Self-Publishing Execution Plan. This is one of our BEST Sellers with 39 pages that are laser focused on teaching you how to take that idea from your head to a plan, a book, then actually launched with a focus on your goals, profits and reaching your ideal reader. Screenshots, book budgeting spreadsheets, marketing planner and tips included.

self-publishing
This execution plan shows you Step-by-Step, how to Write, Self-Publish and Profit from your words, your lessons, your story or your knowledge.

 

Strategic Marketing Execution Plan. Nothing happens until you market it properly AND in front of the right customer. This 31 page digital execution plan brings you through the steps of understanding your goal for your projects THEN how to create a multi-channel marketing plan utilizing multiple platforms and modern strategies.

 

Marketing Execution Plan by Women CEO Project
Marketing Execution Plan by Women CEO Project

 

Think Big Startup Small

Think BIG. Startup Small. A 57 page comprehensive eguide on free to low cost online tools and included case studies for the modern entrepreneurs.

 

 

 

RT ebook-cover

ReThink Strategy Guide… This 84 is the deep dive into business strategy with full text, examples, embedded scripts and over 200 additional links, articles and videos. This entire guide was created to help you understand business strategy AND give you action steps to implement into your business TODAY.

 

Master Strategy Planner ( the digital version ). This 92 page book is our BEST seller with 9 chapters, 16 templates and step-by-step guidance on how to build a solid and strategic foundation in your business.

 

Master Strategy Planner
9 Chapters, 16 Templates on Building Key Business Foundations and Strategies
Everyday Women CEO makes money... here's how

Everyday, Women CEO Project makes money.

This wasn’t always the case.
When I was invited to Google Headquarters in 2013, I met a really successful entrepreneur, who told me 2 key lessons he’d learned:
1. Try to stay in business long enough to learn exactly “how” to do your business successfully.
2. The most successful businesses make money every single day.
I took those lessons to heart, but it still was a while before I knew exactly how to create that reality in Women CEO Project.
So, here’s what I can tell you…. YOU ABSOLUTELY MUST CREATE.
You must create. If you were to go into Target and there were nothing on the shelves, it’d be pretty hard for them to make some sales or to even have a good day.
You, as a business owner, you must create.
Create products. Create services. Create programs. CREATE.
I started creating when I left Google in 2013. I had a few products that I was marketing horribly, but I was slow ( insecure ) with creating.
You want your business alive. You want it to grow. You want to be around long enough to learn how to build systems and what you want those systems to do in your business-and this takes time.
You’ve heard it before. You’ve heard me say it before-you can absolutely package up your knowledge and sell it.
You have MULTIPLE options when deciding what to create for your business and how to deliver this product.
Digital Products
I’m in love with digital products. They were my first creations AND they typically costs less to create. These can be your entry into creation. Some of our digital products are our BEST Sellers and they can be easily consumed by our clients quickly. They also have no location boundaries. So, these digital products are able to reach our clients who don’t reside in the United States and who don’t have easy access to bookstores.
Sitting down to write an ebook, a guide, a checklist- it can be done tonight and start to add to your bottom line within this week.
Here are some very important creation questions to ask yourself:
What subject matter do you want to be known for teaching?
What lessons do you want to make sure that you audience understands?
Do you need to do more research on these lessons to develop your content?
What do you want you audience to leave you knowing how to do?
What type of benefit will your product add to your customer’s bottom line or life?
What do you want them to do after experiencing your product ( what do you want their next step to be )
Books
We launched our first book December 2015 and the second book in April of 2016. They were 2 of the best ideas of the year and WAY overdue. Writing a book isn’t as hard as you may think-it IS a process that I totally breakdown here. But, it can be done, and it can be a massive add to your business all while bringing in money daily. That is, if you market it well, right and within the right audiences. Again, you can get help with the marketing of your book ( the most important part of the book writing process ) here.
Courses
When you really have some time and want to get multiples lessons across-consider creating a course. When I am trying to teach something a bit heavier-I’ve put it into a course, and these courses were able to guide my clients through a pace that they were comfortable with. Also, I was able to deliver a lot of info at once without them having to buy more products. Courses can be staples in your business-like our top strategy online course. Then your job just becomes, making sure that you market it ( along with your other products) on a consistent basis.
These are just 3 products that you can create. In our ReThink Strategy Course ( online course ) we give some worksheets AND guidance on over 25 MORE products that you can create.
Remember this:
You don’t need permission to start creating. If you feel like you need permission, let me give it to you now. Start creating.
You don’t need to be an expert to create something and start helping people. You just need to have some knowledge that can help take people from point A to B and package it up in a deliverable way.
To get more help, join me for the next week and a half as I teach a 3 part Webinar Series on:
Creating Your Product ( May 31st 7-9pm CT ) 
Creating a Database ( June 1st 7-9pm CT ) 
Creating an Automated System for Your Product ( June 4th 7-9pm CT ) 
You can register for the May 31st webinar here or the Bundle of ALL 3 webinars here. 
Monetize Your Knowledge

Today, April 25th, I’m opening registration for the 21 Day Monetize Your Knowledge Challenge.

 

Why Monetize Your Knowledge? Because, we spend so much time learning, reading, attending webinars, conferences and basically hoarding information, but with no plan to use or leverage this information to grow our businesses.

 

I want to help you change that.

 

I want you to know how to take some of the knowledge you have now, your expertise, your passion and create ways to expand your business AND your profits.
Why a challenge… this just makes it interesting.   Each day, for the next 21 days, you will get an email in your inbox, with a video lesson, a tutorial, or an action item with a new way to monetize your message. Also, by joining the challenge, you will receive a Digital Download with further explanation on just what to do with all that knowledge you’ve been gathering. 

 

Click here to join the Monetize Your Knowledge 21 Day Challenge

I’ve been watching you CEOs!

 

You grab ALL of the latest books. You attended the conferences. You may have even attending some of mine. But, what have you done with all of that knowledge? Has it paid for the conference, has it benefited you and your business beyond simply inspiring you?

 

Most of you need to learn and understand how to ask for business, how to ask for your invoice, how to receive your value. I’m going to teach you that, over the course of 21 days-so that it sticks.

 

Once You Join the Challenge:

You will receive the ” Monetize Your Knowledge ” Digital Download,

Then, starting Friday, April 28th, I will show up in your inbox daily with a lesson, video, or action step for the next 21 Days

You will have a clearer understanding and tangible steps on what to do with all that knowledge to finally start to make more money for your business…

I will be happy that you have started to profit from what’s been stuck in your head 🙂

Challenge Starts Friday April 28th!!!

Click here to join the Monetize Your Knowledge 21 Day Challenge

 

 

 

mastermind team 2015
bannerImage
Just like that, and we are 1 month into 2017. Are your goals and business initiatives on schedule? Most of you started the year with a set of new projects and products that you wanted to create in addition to growing your client base. I wanted to share with you some tried and successful ways that grow Women CEO Project-incrementally, but sometimes substantially.
1. Package up your knowledge. I know you’ve heard this before and you’ve been thinking about creating that ebook, that digital download, that book or course. But have you done it yet? You are more than likely holding back on the project while you wait on it to be perfect or “the right time”. CEOs, now is the right time, and perfection is not needed to teach someone. What is needed, is your knowledge, packaged up in a clear ( plain speak) concise, and helpful way. Make it simple:
  • What 3 major things do you want your client to learn from this product?
  • What do you want your client to do once they finish using/reading your product?
  • What resources can you share with them in addition to your knowledge to enrich this product?
  • What method will you use to deliver this product?
  • What 3 ways/platforms/methods will you use to market this product?
  • What is the deadline to finish and launch this product?
There it is. Done for you. You just need to follow a simple plan and get your knowledge out there. Everyday that you hold back, you keep yourself and your business in the same place in ADDITION to not helping the people that you are supposed to help with your knowledge.
2. Bring the audience to you. If you’re waiting to get called for all of your speaking engagements, to serve on panels, or to meet your ideal client at other’s events…. you’ll be waiting a long time. One of the top speakers in the world who I truly admire, told me that she works/hustles for approximately 70% of the speaking engagements that she gets… that rocked my world. Like really, if she has to hustle like that-even being so known, I surely can’t just wait for my phone to ring. This is precisely why, for the last 14 years, I’ve hosted over 400 events…. Slightly out of shyness ( I know you can’t tell ) and a desire to 1. filter, then 2. bring the crowd to me… I realized that the best way to do just this, was to be in control of my networking and meetings. Let me increase the opportunities for me to speak by creating the event and placing myself as a speaker ( it’s amazing how much I get hired to speak AFTER meeting planners see me speaking). So, the long and short of this method, is to not wait and to take back the control of the type of audience that you want to meet. Why can’t you host your own event, be one of the speakers, AND bring in an audience that fits into your ideal client profile?
3. Know where to spend your time. With the launch of sites like Wix and Squarespace-you can truly create your own website-not within minutes, but within an evening, with wine, and few advils. I can create website… but I’m pretty intermediate at best, it takes me way too many hours, and I usually don’t love to end result.. but I could do it. I’m kind of hard-headed here and will occasionally just try to do things myself, but paying a contractor $100-$200 to create something for me quickly, is worth the money. At this point, I work with A LOT of clients through a monthly rolling calendar and truly am losing money minute by minute if I spend time hanging on the phone, half-azz creating a webpage or having pointless meetings. If you’re unsure on where to spend your time ( it’s in the Master Strategy Planner… ) you need to get really clear on what actually brings money into your business. I ask myself at least monthly, ” Kristi, where pockets in your business make you more profitable? How much time did you spend working and enhancing those pockets this month?”
So ask yourself:
  • What is your most profitable product or activity? If you are not sure, again refer back to the Master Strategy Planner
  • How have you shared or marketed this product in the last month? The last week?
  • What task filled your time when you should have been working on marketing this product?
  • What 2 areas can you pay someone to help you, so that you free up time to work on your profitable product(s)?
4. Leverage technology. No, but for real. I know that everyone is saying this, but this is one of those areas where you really need to pay attention to what is at your fingertips, give yourself some creative space to think about your initiatives and how they technology available can be bent to help you launch these initiatives. For example:
I paid $15 for a contractor ( on Fiverr above ) to research some past conferences in a specific genre, within a 5 year period, then list all of the sponsors.
Then, I had them search on Google/Linkedin and find the specific job title that I needed ( the person who was typically over marketing and saying yay or nay to sponsorships )
He then searched for their email address AND groups that they were in on Linkedin and added this information to a spreadsheet for me.
  • I could then reach out and build a relationship with this contact on Linkedin ( long-term strategy ) so that I can hopefully:
  • understand their marketing needs
  • when their yearly budget goes in ( I need to get them my sponsorship proposal before this time )
I hope the juices and flowing and you’re getting ideas on how to grow your business even slightly this week, and I want to help you further.
After hosting 8 successful mastermind teams in the last 4 years, I’ve created a new program to coach you monthly through the your major business foundations via a year-long mastermind, in addition to creating a private online community. Group Coaching allows you to share resources, gain multiple perspectives, have access to action plans, group challenges and a 24/7 Q & A platform. If you need just a little private time with me a month, we can spend an hour together in total creation mode, Q & A, or followup. Private coaching affords you all of the group coaching in addition to your monthly one-on-one time.
Get ALL details about the new coaching program at www.WomenCEOProject.com/GroupCoaching