Sold my brain....

( the pictures are from 2 of my platforms that I use to collect payments-so add them ( Paypal & Selz Jan Paypal Sales Jan 1, 20181st ) Selz Jan 1st

Yes, I Sold My Brain for $9738.41 within 24 Hours…..Well, some of my brain that is. On Dec 31st through Jan 1st for 24 hours, I hosted a sale on some of my top and most sought after content-based digital products and action plans.

There are some really powerful lessons to be learned from this sale-and I’ll break them down for you.

You’re in business or an aspiring business owner if you’re reading the Women CEO Project blog, but you just may be one of the many business owners ( specifically women ) who has trouble with a. Asking for the sale b. Asking for your worth c. Being seen as a salesperson or a person who needs and wants business.

All of these are problems and detrimental to your business. I mean, if you don’t want to be seen as a business owner who has products and services to sell, then why are we here?

Another big problem, is that you don’t have anything to sell or you’re not confident in what you have to offer. This is a BIG hindrance to being in business and it has a lot to do with you being fearful. I mean-how can you be in business if there is nothing for sale, no way to pay you and you have no offers? How can you say you want to make xxx amount of dollars for the year and there isn’t much to buy on your site? How can you say you want to be successful if all you have to offer costs about $12 and you’re scared to even market that?

Ok, let’s fix it.

You need content. You need products. You need a way to service your clients without you having to always be present. Let me give you a few tips:

  1. Research your audience. Just because you want to create something does not mean that A. Your audience wants it. B. Your audience needs it. C. Your audience would be willing to pay for it. So, you must research. I know you are wondering “how” just how Kristi do I know what my audience wants? The very first thing that you need to do-and also IMG_0982 (1)one of the most efficient tasks is to simply ask them…

    1. Ask a question and poll your audience on an Instagram Story. Instagram has gotten fancy. You can not only poll your audience, you can also see EXACTLY who voted for what. So, after you see who voted, can’t you connect with them further via DM?

    2. Ask a poll question on Facebook and/or Twitter. Each of these social media platforms allows you to ask a question and get answers withIMG_0984out paying a dime. My favorite is Twitter. You can host a poll for up to 7 days, pin it to your profile and get feedback. The only thing is-you cannot see who voted for what- but you can surely get a consensus from your audience and even passerbys.

    3. Send an email to your database. Simply ask them. What do they want, what do they need, what are they having the most trouble with, what product of yours do they like the most and what would they add to it?

  2. Package Up Your Knowledge. I know you’ve seen this before and you still may be holding back from putting your thoughts, experiences, and skills out there. There is some fear in this. Once you put yourself out there as a teacher, expert, etc. you open yourself to someone trying to counter your base of knowledge. Now, as a Mastery level educated business consultant ( MBA ) you’d think I’d never get the counter opinions right? Wrong! What I can tell you is, that there will always be opinions on what you should be doing, teaching and charging for AND if you let these opinions hold you back from creating and building products based off your knowledge-you will NEVER build a thing. Especially not a business.

    1. What do you want to teach your audience? What is your skill set?

    2. What do you want them to learn?

Start with these 2 major questions and get to creating products that help take your clients from point A to point B.

  1. Understand Your Goal for Your Content. If you are creating just to create-this is an AWESOME exercise to help you waste time and possibly money in addition to making you frustrated. We’ve all done it-created products that no one wanted. Or, we’ve created a product with absolutely no sales or marketing goal for the product. We were determined to create an ebook on xxx without putting in the research or finding out from our audience if they even wanted or could use xxx. So, it’s important to understand the reason you are creating this content AND what you want the content to do for your business.

Are you creating the content to give folks an entry into a subject, or to give them the pre-work action steps they need before they work with you? What do you want them to do with the content? Where are you trying to lead them once they finish with this content? Some of the Women CEO Project products are to lead into a deeper, more detailed product. It’s important to set some solid goals for creating your products. So, before you start typing or writing or hiring a designer, determine 3-4 goals for each product that you want to create for your audience. This will save you TONS of time and heartache and give you direction for your product.

So these 3 tips are a start to get you on the right path when you are creating your content and trust me-creating content is one of the ways that your business can successfully and efficiently scale up. But there’s more action steps and strategies needed and I’m working with about 50 of you via an Online Class ( Webinar ) on Jan 30th from 7-9pm.

During this webinar, I will walk you through the:

Creation process

Pricing Strategy

Marketing Action Steps

Systems & Hosting Platforms

To join me in this Online Class and learn more, Click HERE  and we will plan this out together!

Good Luck CEOs!

3 Part Webinar SeriesCreate & Launch

As I sit and prepare for my clients this week, I want to drop a truth on you that no one really talks about.


It’s hard, hard to dip in and out of cash flow as a full-time entrepreneur.


Everyone always talks about the freedom of entrepreneurship. And while that’s great, incomparable and totally exhilarating, it comes with a heavy price.

I have never experienced any other career that makes you feel quite bipolar ( happy one day= new client, and sad the very next day = someone gives you bad feedback)

It takes freaking nerves of steel, the ability to stop yourself from grinding your teeth with money anxiety, and the patience to wait out the nausea from wonder of how you will pay your bills and keep the business going.

You must stay in business long enough to learn how to create, how to build systems and what kind of team you need to build

But the secret is…. most times, we are the cause of our problem. 

We. Us. Our insecurities. Our friends we allow to speak into our lives. Our secret limitations on how much money we think we’re supposed to make, and our self-inflicted assaults on our talents…. all of that.

Taking a hard, nakedly vulnerable and honestly reflective look on your current situation and the part we played in it, is not only exceptionality painful and even privately embarrassing, it makes you question yourself to your core. Question your abilities, your path, and even your purpose. But,

 Ask yourself these questions: 

How many books are on my shelf that I spent money on but haven’t read?

How many courses did I buy last year that I didn’t take?

How many calls did I say I was going to make to develop a partnership but backed out?

Why am I still on chapter 4 of the book I was supposed to be done with?

How many times have I said I was going to hire that consultant, only to let another year roll around?

What products did I say I was going to create for my business that I’ve procrastinated on?


We’re self sabotaging. We’re our own liability. We’re holding our business and all that it could be…back, and it makes us even more scared about money and taking chances. It’s an unfortunate loop we’re in.

But more importantly, it keeps us behind, our business broke, always talking about “next year”. 


Another truth CEOs…

The last time I dipped really hard in my business,  ( no rent, depleted savings, business was my 100% full-time job and livelihood), I built my way out. I seriously had no freaking choice and I couldn’t sleep.

I vowed never to get in that place again.

I got an enormous amount of clarity, and I built.


This is what I built. 

I built products.

I built programs.

I created proposals. 

I built my confidence. 


This is what I lost along the process.

My “one way” to get it plan.

My insecurities about folks asking me ” who was I ” to put such a high price on my talent.

My need to please anyone who wasn’t in charge of my livelihood, running my business or paying my bills.

My fear of putting my knowledge out there prime, plump and ready for anyone to criticize.

My thoughts that I would never make more than 30k a year in my life.

Most importantly, I lost my need to compare myself to others whose path, stones, and roadblocks were different than my own.

I lost a lot of crap along the way.

And I plan to never pick it up again. 

And I even have the nerve to start teaching exactly how others, who are ready, who want to drop off some baggage, and want to pick up a better business, and create their way out-can do the exact same thing.

How they can build things. Build products. Build relationships that add. Build programs that showcase your knowledge. Build your confidence around your “worth”. Pick up a spare 85K simply because you “went for it”.


Yes, I’m teaching ALL of it in 3 Two hour webinars. 


Create Your Product ( May 31st 7-9pm CT ) 

Create a Database for Your Product ( June 1st 7-9pm CT) 

Create a Marketing Plan & Automated System for Your Product  ( June 4th 7-9pm CT) 

The last thing that I’ve lost along the process, is the thought that I, alone, with the talent that I possess today, and not needing anyone to award me that expert status, can use what I have, to create products and a business that pays me daily.

And, I’ll share the information with you…

Piece by piece.    Lesson by lesson.    Block by block. 


Let’s build.

If you’re ready, I’m ready.

Let’s commit to change our own lives in 2017.


Register for the May 31st Webinar Here

Get ALL three Webinars ( Bundle Price ) by Registering Here 


See you next week!


Over 300 of you joined us for the LIVE 2 Week MasterClass on just “How” to Get BIGGER Business! 


We covered:

The Mindset

Your Value

The Package

and Stepping it UP!! 


And NOW, I’ve made the entire course LIVE on the website. So here are the details:



  1. Click here to Download your MasterClass Workbook
  2. Click here to Download your MasterClass Weekly Planner
  3. Click here to Download your Resource List and your 2015 Book List 

Click below to Access EACH Video Lesson:

MasterClass Intro Video

Video 1: The Mindset

Video 2: Your Value

Video 3: The Package

Video 4: Stepping it UP!! 


Now here’s something I want you to do- go to Instagram { @womenceoproject } AND/OR Twitter {@womenceo } and let us know what your BIGGEST Ah, Lesson or takeaway is- we’d totally appreciate your feedback. 


Have a wonderful week CEOs!


What’s the purpose of the hustle crew if the team makes no money? We spend many days swapping catchy quotes about hustling, grinding, working hard, etc. etc while quickly working backwards, not planning, not focusing, nor locating the most powerful streams of sustainability that we can create. While grinding, hustling and working hard have their place, they are merely ingredients to the rather complex business pie. 

Your idea has to start making money and continue to make money over time for you to be taken seriously as a business. 

As we dive right off January’s uber focused goal setting lessons and high jump into February’s funding, raising capital, locating your profit streams and gaining investors theme, I want to ask you….. where does your money come from? 

This is quite important as many of you are wondering exactly how to get dollars into your business, how to get a bank loan or how to get a potential investor to drop his hard earned dollars in support of your business idea. So that we can lose the delusion, make progress, have money in the bank, and finally get some clarity, I have to make an uncomfortable, yet %100 true statement.


Most of you are nowhere near ready to get an investor seriously interested in your business. 

Let me run this scenario by you….

Your cousin, who has no job, doesn’t like to keep a job and whose dependability is sketchy, asks you to borrow money. Yes, this cousin. Would you lend it? Would you give him your money in true hopes of getting it back? 


 Yet, we wonder and wander aimlessly into conversations about not having investment dollars just as the unorganized, ambitious, yet undependable cousin does.  CEOs, your, our, an entrepreneur’s first priority is to learn how to make money and to make a habit of making money over time. 

 Why exactly would an investor want to put their money into your company if:

a. You don’t have your own money invested

b. Your priorities and where your own dollars really go do not match

c. You don’t make money

d. You don’t have a clear plan to making money

e. You don’t have a way to pay said investor back their money

d. You have not yet proven the validity of your idea or services


Yep, that was a bit of tough love, but let’s dissect the lesson from this.

Your goal right now, before you seek to find investors, funding or a loan for your company is to get crystal clear on your business’s profit streams. THEN, THEN:

  • Start investing in yourself, through coaching, reading, attending conferences and trainings, and in developing the BEST product or service that you can.
  • Start making money. Yep, that simple. Start making money. 
  • If you haven’t located your profit streams, your focus should be to work on creating them. What are the exact products and services in your business that will make you money? Then, ask yourself, how will they make money and how much money. Yes, you should be this specific, because remember, this is serious business. If you need help with this, join us here .
  • Start building your own products, services, and events. Basically, be responsible for finding or creating some of your own opportunities. Get some immediate help with that exact thing here.
  • Start keeping track of records ( expenses, revenues, profits).
  • Focusing on consistently making money for at least a year before having a conversation about investing in your idea ( can be a totally different story for a high growth tech company) 


The Hustle Forward Mindset… 

  • I will determine what my products and services will be
  • I will make sure my products and services align with what I want to become known for, the ultimate goal of my business and that the product allows me to do 2 things:
  •           make money
  •           be strategic on how I go about creating, launching and sharing it
  • Respect my set goals, deadlines, my value and my time and only add things to my plate that fit within my ultimate priorities and money goals
  • I will spend at least 1 hour each day reading, refining, creating, marketing, sharing my product, service or talent so that I can become known in a particular niche or industry, start becoming known for adding value and begin to get paid my worth 
  • I will add analytics to my efforts so that I can fully understand what is working, what is not, and make changes where needed 
  • I will hire an accountant and/or bookkeeper to help me to understand, organize and respect my business funds
  • I no longer spend time on activities that do not make me money unless they are indeed hobbies, and I will realistically label them as such 
  • If I want to go the kickstarter route, I will research the “best kickstarter or crowd funding campaigns” and then create a plan to build my own campaign 
  • I will get myself and my business prepared by asking investors exactly what they are looking for to give money to a company like mine and while I am doing this, I will learn to create systems, processes, start a database and keep professional documents in my business so that I am always ready, should an investor want to give lend me money
  • I will truly begin to understand that I am my first investor in my business and I should not expect others to find value in my dream if I do not first take a risk and find value in myself 

CEOs, understand that making money is the foundation of it all. If you aren’t making money, you aren’t a business. If you aren’t making money your idea doesn’t seem valid and no investor will be comfortable giving you money. If you aren’t making money the bank won’t EVER lend you money to grow your business and on and on and on. So the #1 goal this February Funding Month, if not already, is to work on determining and building your revenue streams and start organizing what’s coming in, what’s going out and what’s staying behind to grow your business. 

pick my brain

CEOs, I’m often asked if I’m free for lunch or coffee to answer a few questions, if I could shed light on a particular topic, or to “pick my brain” on a burning question.

As I grow Women CEO Project deeper into the United States and other corners of the world, me and my lil virtual team of help are pretty stretched to say the least.

So I wanted to point out the many ways in which you can actually “pick my brain” and probably get your question answered immediately.

Here are a few ways that you can have access to me, arranged from least expensive to the most and from immediate accessibility to scheduled.

  1. Check out and subscribe to my blog posts. These are some of the BEST content-filled posts that I create to offer our audience and I post tons of information, tools, tips and lessons on a regular basis. The BEST place I suggest you get started is by going to the resource page here.

  2. New to the Women CEO Project family of products is our HIGH energy and content filled podcast available to you on iTunes. Here I, and sometimes a guest, tackle the pros and cons of growing a business, the lessons learned and the new tips, tools and technology available to help you get past your fear, start thinking strategically, and start creating your own opportunities. To start listening to the Women CEO Project podcast, click here.

  3. Read past issues of Power Culture Mag. This magazine is PACKED with information from women entrepreneurs who delivered up close and personal business truth. No teaching from the podium, these interviews are real. They are some of the BEST business lessons I’ve personally learned and shared with our audience. I often refer back to a past article to answer a current question, so to see if one of your questions has a detailed and real world answer already written, go here.

  4. Grab one of my eGuides. I totally pour out every ounce of knowledge I have on a particular subject into these guides. They are easy to read, to follow, and offer MANY additional tips, tools, articles, and resources. To check out all of our current guides, go here.

  5. Come to one of our live or virtual events and trainings. You can always keep up with Women CEO Project events by subscribing here and by keeping an eye on our event page here.

  6. Become a student in my signature course, The Creator’s Blueprint, where I take you step-by-step through a 6 module online course and offer you 12 additional digital action guides, templates and checklists. This is the MOST comprehensive course to get those awesome ideas out of your head and start creating your own products, services and events. Get more info here.

  7. Become a member of our next Global Mastermind Circles team. We host 2 teams of entrepreneurs per year who are exposed to proven experts and facilitated by me personally. Members get access to experts advice and my own, get peer-to-peer mentoring, high-level brainstorming, and a personal accountability partner. To learn more about the Global Mastermind Circles and get on the waitlist for the next team, go here.

  8. Book me as a speaker. I’ve spoken for large audiences and small, including the Nigerian Women’s Empowerment Association, Microsoft, Dress for Success and Texas Women’s University. I am the speaker to call for a clear, concise, innovative, and honest business message delivered professionally. For my specific speaking topics and rates, click here.

  9. Let’s work together to build you a custom strategy plan, gain clarity in your business, or refine and channel your talents into tangible products through a private consultation with me. Some of my past clients include Chase Bank Corporate, IBM, Urban League, an International President AND ambitious, bad azz small businesses who are just starting out. To get more information about private business consulting with me, click here.

Plenty of options for you to pick my brain whether I’m flying coast to coast or sitting in front of my desk. Many options are accessed virtually which gives you immediate access!

If you have a question, a suggestion, or would like to bundle a few options, email me here.




26 Lessons 2
  1. Make an unbreakable commitment to yourself in one area of your life.
  2. Quit the self doubt and the negative talk. We often kill our own opportunities before our enemies can. 
  3. Think long-term. Thinking short-term doesn’t allow you to create a legacy or an impact. 
  4. Determine, what you want your legacy to be? Then create a life that achieves that.
  5. Make your MUST list. Who you MUST meet, MUST collaborate with, MUST write/speak for. Hold yourself to that MUST.
  6. Become disciplined about your money, no matter how big or small it is. 
  7. Learn to say no. You are the guardian of your time, your energy, and your life.
  8. Stop blaming others for your position in life. Once you take control of your life, you have the power to change it.
  9. Make peace with any mistakes you made in 2013, so they don’t screw up your 2014.
  10. Set a solid goal, with a deadline and milestones, then make a plan to incrementally reach it. 
  11. Get something to hold you accountable to said goal, either a business coach, an accountability partner or a mastermind team
  12. Put a time limit on worry, crying, or tantrums. Have them if you need to, but make a promise to yourself, to stop at some point and start planning.
  13. Proximity to success and being in the conversation of success are important, but only ACTION and EXECUTION can get you to success.
  14. Understand that you will fail sometimes, but your failures come with much more powerful lessons than never trying. 
  15. In business, in life and in love, you teach others how to treat you. Start by treating yourself well. 
  16. Allow yourself time to think and respect your ideas. We dismiss million dollar ideas daily because we’re too busy to think them through.
  17. Make a commitment to keep learning, growing, and educating yourself. Learning doesn’t stop when you graduate. 
  18. If you do not ask, the answer will always be no.
  19. Don’t compare yourself to others. Your path had different stones. You and your story are unique.
  20. Put a limit on research. When that time is up, commit to ACTION!
  21. You will get inspiration. You will get advice, but stop looking for the answers to be laid out for you in a 1 ,2, 3 pattern. Learn to be inspired, then channel that inspiration into your goals.
  22. When you feel yourself getting scared to make a move, ask yourself, ” If this fails, what’s the worst that could happen ?” 
  23. When you’re trying to reach your level best, before you turn in a project ask yourself,” Is this my absolute best ?”
  24. When confronted with an obstacle, ask yourself, ” What’s the best way that I can do this?”
  25. Take advantage of all opportunities granted to you but get accustomed to, proficient even, at creating your OWN Opportunities
  26. If you’re gonna go for it, go for the whale, GO BIG. You DO NOT serve the world by playing small ball. 
Strategy Clinic Feb

12 People.     5 Hours with Me.     Get Results

Join us for this private, virtual, highly focused meeting to come up with a specific strategy and approach to your business goals for 2014. 

In our 5 hours together, we will work on planning your business, finding ways to be strategic and forecasting for the best results. More specifically, 

What we will work on:

  • Who or what companies are my BEST partners to grow my business
  • What is your BEST approach to achieve your strategic goals
  • Check your Current Business Strategy for any “Neglected Opportunities” 
  • How to put together a polished proposal for partnerships and business development
  • Brainstorm New Products & Services for your Business 
  • How to breakdown your goals into doable yearly, quarterly, monthly and daily tasks 


How will this Business Strategy Clinic Work?

  • You will remit your payment using this link
  • We will send you a “Strategy Session Questionnaire” for you to fill out
  • We will get research potential angles, strategies, partnerships and advice for you from your questionnaire
  • We will work together on January 18th from 9am-2pm to create a game plan for reaching your goals 


What You Can Expect to Leave With:

  • A Detailed Business Strategy for Your 2014
  • A List of Potential Business Partners to Connect with
  • An Email and Phone Template to contact these Potential Partners
  • The Components of a Partnership Proposal 
  • A Strategic Marketing Template
  • A List of the TOP Business Books You NEED for 2014


How Do you Prepare:

  • You get uber specific on “Who” your ideal client is and we will send your a questionnaire to determine that
  • Know exactly what you want to achieve with out time together.
  • List your specific goals in order of TOP 3
  • After receiving your filled out Strategy Session Questionnaire, we will give you some prep work so that our session can be HIGHLY focused and organized 


Additional Details:

  • This Strategy Session, ALL Materials, Supplies & Lunch provided is $299
  • You do need a computer or electronic tablet
  • This session WILL be livestreamed for out of town participants ( limit is 4 out of town participants) 
  • This session will be held in Midtown Houston or this livestream option to attend the session via your computer is available 

I’m really excited to offer this private and intimate session. If you choose to come to join us, I will share with you some private documents, proposals, and strategies I used to grow my business in 2013 and get on the radar to work with some Fortune 500 companies. If you haven’t been to one of my private sessions, I can tell you that you will leave with more than ideas. You will leave with a plan.

This private session is $299 and covers ALL materials and lessons.

Date is set for Feb 22nd from 9am to 2pm. To get one of the 12 seats, 

click the button below, then we’ll shoot you our Strategy Questionnaire and get to work!

Email with any questions! 


Check out some of the Feedback from the Jan 18th Strategy Clinic below!

Strategy Clinic Testimonial 2 Strategic Clinic Testimonial

year in review

This has been the best year so far for me as a business owner and for personal growth. I’m not sharing this post with you to brag, but to be as transparent as possible, tell you what’s been happening and answer some of your questions. Although it’s been an awesome year, for me, awesome is also learning what not to do, who not to work with, how not to waste time, and how not to lose money. The obstacles may hurt while they’re happening, but later, after my tantrum, I find a way to see the lessons and at least, not make that same mistake again.

I don’t do the New Year’s Resolution thing. Once I catch hold to something that is beneficial, I truly try to apply it right then and make the change now. Some of the best changes and pivots we make in life, don’t need any sort of announcement, no committee meeting, no calling and letting folks know what’s not going to happen again, usually the biggest changes in our life happen quietly and peacefully, when we’ve simply had enough of doing things one way and want to try something new.

I tried some new stuff this year… Some things, I’ll admit- I had the knowledge all along, but just pulled the trigger in 2013. Some of the biggest changes or lessons, simply required me to give time to ideas, not to rush them along or try to fit them in between my Facebook time, or phone calls, but to sit still, write it out, think about the pros and cons, then figure out the best way to implement them.

You see CEOs, all the writing I do year round in our magazine, on our blog, on Social Media, all that fear stuff, procrastinating stuff, that letting bullsh*t hold you back, that’s not all for you. Some of it, is a reminder to myself. We all suffer with holding back, not sharing our talents, and letting fear keep us stagnant.

I wanted to break down for you what did work in 2013 in hopes that it helps you in some way and answers some of the many questions I get on creating and growing the Women CEO Project biz as best as I can.

Here goes, my 2013 in review…..


11 Lessons


What I did:

  • Lesson 1: I started focusing on consulting. I’ve been a “consultant” in some capacity for a while, but had not taken the time to really work the consulting side of my business professionally, like putting a price and benefits package together until 2 years ago. Do you know how many people would pay to have you teach them the lessons that ONLY you know, and share your talent with them? Plenty will, trust me. BUT, BUT, BUT, you MUST package it well and professionally. My DIY consulting document got little play. Then I cleaned up the package, reduced it from 8 offerings to 3 and started booking out the months.

    1. Package up your awesome professionally,

    2. give benefits and tangibles (side note: this, “ we help women find their purpose crap” ain’t tangible, and will never get you clients) ,

    3. share success stories or previous clients and if you don’t have any, do 4 or 5 for free to get your portfolio going

    4. read this post and this one, they will help you

By focusing on consulting and offering it regularly, by August this year, I had killed my consulting goal for the entire year. If you’re thinking about beefing up that side of your business, read those posts above and get your package created.

  • Lesson 2: I created a “pitch” for an idea and reached out to some Fortune 500 companies that I had absolutely no chance of working with…. or so that’s the crap we tell ourselves. It got me on their radar, got my business portfolio into the hands of the CMO of a LARGE company and got me a meeting with him in New York. That meeting led to them wanting to partner or rather hire me to create a program for women entrepreneurs for them. The initial meeting was a blessing, I was really more than surprised that they even knew my name, but it got me to remembering that I should not be pitching small business and should instead always be going after the whale.

  • Lesson 3: Started going after the whales and applied some lessons from real estate. I’ve written before in detail here about how I totally changed up my real estate career several years ago, by focusing on a particular type of client, but why shouldn’t that be applied to all business? Like an old manager told me,” Kristi, it’s just as easy to marry a rich man as it is to marry a poor man. Surround yourself with rich men, and increase your chances……she was right.  Ok, back to the lesson here 😉 It’s just as hard to get small deals as it is to get big deals, so surround yourself with BIG deals. ( the big deals are usually easier because they know what they want and can afford) You will not get every whale, of course not, but if you are focusing on pitching substantial business or BIG clients, you only need a few of these a year or sometimes, one BIG yes to totally change your income. A few years back, when I started focusing on real estate clients that could afford 500k and up, and starting hanging where they hang, and writing posts that spoke their language, then I started to get and work with those clients. I haven’t sold more than 10 houses in the last 4 years….. but made more money. Learn the ropes in your niche, but apply this lesson to your business as soon as you thoroughly know what you are doing.

  • Lesson 4: I made a goal of reading and finishing a minimum of 2 books a month, even if I could only read about 10 minutes at a time sometimes. I kept my book with me in my purse and if my dog was getting washed, I was waiting at the airport, waiting at the doctor’s office- whatever, I was reading. Many times, we don’t start projects/books/goals  because we don’t have large chunks of time to do them, when actually, we could get them done by just using the little chunks of time that we have efficiently. Here, I discuss in detail how to break down your goal into mini bites AND below are a few of the BEST books I read this year:

    1. Crush It by Gary Vaynerchuck

    2. 80/20 Sales and Marketing by Perry Marshall

    3. Mastery by Robert Greene ( all of his books are a MUST read)

    4. APE by Guy Kawasaki

    5. The Little Big Things by Tom Peters

    6. The Laws of Success by Napoleon Hill

    7. Outwitting the Devil by Napoleon Hill ( this is the best book I’ve read in LIFE, slightly edging out the 48 Laws of Power)

  • Lesson 5: I set a speaking goal. At the beginning of the year, I said that I was speaking at least 50 times this year. Guess what? The universe heard me, and my phone started ringing. No, I didn’t make it to 50, but I made it to 41. That’s more than I did last year, and had I not put that goal out there, who knows if I’d even gotten close. Put a number out there shah! LOUD, PROUD, then watch the law of attraction fight to give it to you. This is in addition to you putting in focused work.

  • Lesson 6: I hired out for ALL design and layout work. I submitted some pretty big proposals this year and 2 big ones last year, but the difference is…. last year, I created my own proposal layout and design which took me about a week. No joke, silly girl, I took a week and laid out the text, added a few photos, took forever to get boxes lined up, took a week of my assistant’s time to help me, and then submitted it. Dumbest thing I could have done, but not this year. This year, I had ALL design work done by someone I hired off Elance and the work was 100 times better. The proposal I submitted Nov 2nd…. baby Jesus, I promise it looked stellar, probably had the folks wondering if I was a one woman show or a corporation 😉 Lesson is, as I always tell you, let  folks do what they do best, and you work on what you do best. Get a checklist here to help you work with designers. That last proposal cost me about $75 and took the girl 2 hours. Why should I spend my time doing $10 jobs an hour when I’m worth $1000 an hour….I want you to start thinking like that…

  • Lesson 7: Took the time to truly figure out what I was good in and work on mastering it ( this is a long-term goal) Where do I shine? I was the startup girl. That was the space I was falling into, but that wasn’t my love or passion. I know how to get you started up in business, but if that was my only platform, I wasn’t sharing my talents correctly. I took a step back and made my Love, Talent, Money list that I make all my consulting clients create and I uncovered that I’m in love with the Opportunity & Product Creation, Strategy, and Digital Leverage side of business. That’s where I shine. It’s important to find out where you naturally shine. When you’re shining, and you’re the BEST at it, JEEZZZZ, there is no stopping you. TRUST me. Where do you naturally shine?

  • Lesson 8: Started pitching to the people who could give me a yes. Many people can tell you no. The secretary, the assistant, your naysayer never accomplished nothing friends….but usually, only one person can tell you yes. I find ( and have learned the hard way) that it’s much more effective and worthy of your time to go as high up as you can before you start pitching and if you can, only pitch to the folks who can say yes. A simple, “ Are you the person who would sign off on this type of transaction?”, is a good question to get closer to the person who is in charge.

  • Lesson 9: Created my own products and built a system to show you how to. This is one of my BIGGEST lessons this year. Why did I wait to do this???? Creating eguides, and our FIRST online course The Creator’s Blueprint and our Video Series, The Creator’s Mastermind…. man o man, these were POWERFUL. Creation has so many benefits to your business and I’ve been sharing them with you ALL year long. CEOs, creating is one of the most powerful things you can do to be seen as an expert, own a space, get business, create passive income, and get consulting clients. If you want to start the course where I’ve broken down EXACTLY how to start creating, click here and get something produced and making you money for the beginning of the year!

  • Lesson 10: Joined a mastermind team ( 2 actually) and upgraded our own mastermind team to offer our CEOs more. I was a part of 2 mastermind teams this year. One was live with VERY accomplished women here in Houston, Texas. We’d meet once per month. I learned a lot with this group, especially since the women had been in business, some of them longer than I had been on this earth. They had a ton of wisdom to share AND some of the connections that they gave me, seriously would have taken me years to try and get them on my own. The second mastermind group is virtual and it’s on going. It’s a pretty powerful group of entrepreneurs all over the country and we meet once per week over the phone. This group really feels like home to me. I can discuss everything, and I really respect the people in this group. This was an invite only mastermind. Then our own Global Mastermind Circles hosted by Women CEO Project, I made sure to upgrade those. We’ve had some pretty awesome successes from the three previous teams, but I wanted to change it up. So me, and the experts REALLY put our best into this one. If you think a mastermind group may be for you, click here, get ALL the details and join while the doors are still open.

  • Lesson 11:  Incorporated these 2 questions that really CEOs, totally changed some parts of my life.

    1. What is the goal of this?

    2. Is this the BEST way I can do this?

Seems simple eh? But just those 2 questions changed a good portion of my year and how I tackled projects if at all. I mean, many times, we don’t reach where we want to go, because we didn’t have a goal for where we wanted to be. It happens to the best of us. Everyone’s on Facebook, so let me get my azz on there. Everyone’s tweeting, so let me tweet. “They” ( the anonymous they) say I should be blogging, so let me throw up this tired, poorly done blog posts ( that have nothing to do with my niche by the way).  STOP. STOP. STOP. What is the purpose? Do you want your blog to bring in business? Then let’s be strategic about why we’re writing. Then there needs to be keywords involved, then it needs to be within my niche or what I want to be known for. Not some random blog posts about what’s happening with celebrities or what’s trending…. you are confusing people if you’re doing this. If you’re on social media, know what you want it to do for you. Do you want it to bring traffic to your products? Bring people to your blog? Get you speaking engagements? Yeah? Then learn how to use it for those things. Time out for us wasting our energy and giving it away to purposeless activities.

Next….. is this the best that I can do? That question rocked my world too. Kristi, is this your best? No, then let’s scrap it and start over. Sometimes I still put out my 95%, I won’t lie to you, but you have no idea how much I scrapped this year because it wasn’t my best, or the best way that I could have launched it. Let’s stop half doing, or at least, understand that if we continue to half do, we get a totally different type of client knocking on our door if any at all.


Let that last lesson sit……

What I learned

  • I got to be Kristi. I let go of trying to hide my sometimes southern drawl, and spoke/wrote to you EXACTLY how I sound in person, and gave my absolute TRUE opinion to how I feel on certain subjects. There’s a special kind of flavor to Kristi as there is to you, and everybody is not going to like it. Guess what? It’s better to have people around who love you, want to work with you, want to get emails from you and who want to buy from you. The quicker you can remove the ones who don’t, the happier everyone will be. It matters not if you have 10k people on your email list or a “fan” on Facebook if they scowl everytime they see an email from you in their inbox. You want the happy to hear from you, she’s the best thing in the world and she truly solves my problem, crew in your corner? Learn the love the ones who stay and the ones who go. Remember these words, “ they can join your tribe or wave as you walk by…”

  • You must get your mind around change. Fear of not being perfect will keep us stagnant and unpaid. Like I said last month, you WILL change that website many times, so just get one out there as best as you can afford to produce TODAY. That ebook, yep, you will find errors that will make you cringe 2 hours after you launch it. Don’t worry, you will do an even better job the next time. You will change your speaking style, you will change your audience, your prices, sometimes even the business you are in. Just do, and understand that you will make many changes, pivots, and refine some things along the way.

  • Let go of non producers, assistants, lazy designers, etc. as fast as possible. Barbara Corcoran can be heard saying this ALL the time. Fire fast. As women, we statistically fire slower than men, we consider people’s livelihood and situations, which is detrimental to our business health. I stopped doing this. I made sure I was clear when hiring, and hired folks on a probationary period. This isn’t for fun. This isn’t a party and we ain’t friends. This is my life, my life savings, and as serious as a heart attack. Non producers GOTS TO  Go!

  • I got my feelings all in a knot when folks I had helped out A LOT, who always claimed that they were broke, didn’t do business with me when they could spend money. Understand, that, as much as people love you, retweet you, share your statuses, and speak your praises, that they actually show you love with their money. I truly learned this year, that there is a position for everyone. Some people’s position is to praise you and be cheerleaders, some people’s position is to support you and your business. It saves you time, energy, and heartache if you can quickly learn the difference between the two. I also learned that if people keep showing you that when they do spend a dollar that it isn’t with you, that you shouldn’t worry, because this probably isn’t your client. You should spend your time determining and creating for your ideal client, and let them find you.  Love everyone, but keep a clean house and understand everyone’s role in your business….

With all that said, this list is pretty personal. It’s usually reserved for my journal, but hey, why not share and maybe one lesson can help one of you not make a mistake or help you make more money in 2014. What I can tell you, is that, I am definitely a work in progress. I’m good at  A LOT of things ( modest eh 🙂 but nothing is perfect…. some months I feel like Warren Buffet, some months, I feel like I should be in the soup line.

But the things that’s been keeping me out of the soup line, more than I’m in it, are the lessons that I mentioned above. Creating, focusing, consulting and going after the whale…I could kick my own behind that it took me so long to do a few of those, but hey, as my grandmother would say, “ when you know better, you do better.” So here’s to all of us not making it, not simply on our hustle game, not just doing not better but prospering for once, having money left over after we pay our bills, leaving a consulting job and feeling like you were paid your worth.  Let’s start taking ourselves and our businesses seriously and doing it MAJOR in 2014!

Any questions?

first ebook

Gearing up to write that first ebook was pretty daunting for me. I was dealing with the fear of it being “wrong” and all the while, wondering who in the world would read and respect my ebook. It was my business consultant’s idea- she thought it a shame that I was producing so much content, yet I was not leveraging that content in a way that would:

  • market my business

  • position me as an expert

  • make some passive income

  • brand me as an thought leader

  • get me attention and possibly speaking engagements and clients

Yep, I had all of that sitting at my fingertips and she wasn’t shy about staying on my case about creating a book. Once I did create my first ebook and saw how many times it was downloaded- my lil DIY project… it opened my eyes to the possibilities of creating my own bodies of knowledge to do its digital work of grabbing me leads and clients. Now I absolutely love putting together an ebook for my audience and have created a simple system and an online product to help you do it.

I’ve stressed the utter importance of creating for your own business, but today, for you who may feel that it’s just too big of a task, I want to break down how to write your first ebook in this step-by-step guide.

  1. Brainstorm ideas about a topic.

    1. Think like this, “ What do I want to teach my audience ?” and “ What can I create that is highly useful?”

    2. Has your subject been done? No problem if it has, but brainstorm ways that you can make it better and make the ebook “your own”.

    3. Is your audience interested in the topic? Is it a topic that they ask you many questions on throughout the year?

    4. Is it a topic that can fit into the FAQs ( Frequently Asked Questions) Yes, you can build an ebook around frequently asked questions in your industry or niche.

    5. Is it a topic that can fit into the SAQs ( Should Ask Questions) Yep, you bet, you can write an ebook around a topic that your audience should ask about but maybe they don’t know the exact questions they should be asking. Sitting with my accountant for only 10 minutes conjures up many should ask books that she can write. I don’t know what to ask, until she brings up a subject that I am totally clueless on.

    6. Start getting familiar with publishing platforms. There are several different ways to publish your ebook and I suggest you do a quick Google search for “ebook publishing platforms” and spend some time going through your options. Also, depending on which publishing platform you pick will determine the cost to your total ebook creation and launch.
      how to publish and ebook photo

  2. Create an outline ( just the topics and headlines for now) You do not have to know everything upfront. You will probably change photos, chapter titles, move chapters around, or scrap some altogether. Creating an outline, just helps to keep you organized and it also helps you to not feel overwhelmed.

    1. Determine any links you want to include ( any of your products, affiliate products, events, blog posts, or websites you want to mention in the ebook) Add them to the chapter outline.

    2. Determine what photos you want to use in the ebook and start finding and filing them.

    3. Come up with chapter titles

      1. then what sections within each chapter

      2. then possible products, programs and events for each chapter

    4. TIP: Mindmaps are really good for the creating an outline or you can just use Google Docs


  1. Write dump each chapter one at a time. Meaning, DO NOT EDIT right now. Tame your fingers to do no backspacing, no corrections, no fixings right now. This is one piece of Best Selling Author Terry McMillian’s writing advice. You will kill your creativity if you keep interrupting your flow. One of our BEST Selling eBooksPresent, Promote & Sell Yourself as an Expert” was written ALL in one night. That’s right, one night after a conference by myself in Dallas, I sat by the fire, the concierge kept bringing me cookies and milk ( I kid you not) and I wrote and wrote, and did not correct a thing. This book was pretty detailed, but had I stopped myself to edit or fact check, I’d still be trying to finish it. So JUST WRITE!

    1. Side note, I like to use Google Docs to write ebooks because if your computer drops, you forget to save, anything happens at all, your work is saved.

  2. Go to sleep. Yep. I include this step now. I have found that sleeping after you finish your work is the best way to find mistakes and make good changes to your ebook… in the morning. If you try to do it all in one sitting, you will miss several mistakes as your eyes will easily glaze over them.

  3. First edit and add in your details. After you’ve written your first draft and slept on it, now you want to go back in and make corrections. You will see glaring errors since you now have fresh eyes. This is also the time where you want to drop in all those websites, events, books, resources etc. that you want in the ebook from your outline. I would double check each link again just in case.

  4. Source a team to help you make your book a winner, because no matter how good your information is, competition is high and no one will take your ebook seriously, download it and definitely not pay for it, if it isn’t well designed and laid out. A couple of resources to create a team for your product is,

    1. Elance is where I find TONS of designers. I like that the site protects me if there is a disagreement, and I can post my job with my budget and requirements and get designers to bid on it. Then I go in and pick the designer I want to work it. Simple as that. Two jobs that you want to consider to complete your ebook are a

      1. Designer and

      2. Editor. The editor makes sure that your content is flowing properly, things are spelled correctly and that your writing voice sounds consistent. Many people have asked me if they can skip this step ie. DIY or get it done on Fiverr, and I’ve done both. Both times, I regretted it. The DIY route and the cheap route cost me more in the long run, and had to be done over. I suggest to budget for a range of ( $75-$170 ) for the cover design and layout of your ebook ( make sure to put in your job description that you want both done. If you don’t, they will think that budget is just for the cover, )  and $100- $150 for the editing ( this price highly depends on the number of pages. If you have over 60 pages, plan to spend more for editing and for designing)

      3. TIP 1: Source your own photos on these free places like Compfight, Google “Royalty Free Photos” OR ask the designer if they already have an account at a stock photo site. They ALWAYS do, meaning, they have a monthly membership where their price doesn’t change no matter how many photos they download. If you don’t ask for this, they may try to charge you for the photos that they are getting for free. Just a tip to save you money. I give more tips like this in this FREE Video Series, click tab 3 Creating the Dream Team AND download a free toolkit here to get all the tips to deal with designers and freelancers successfully.

      4. TIP 2: Ask your designer to give you a jpeg copy of your cover. You will use this photo over and over, and over and you cannot upload a PDF to many publishing platforms or main social media platforms.

    2. Fiverr. It’s $5 per project and you can get some decent work done here. I would suggest Elance as your top choice, but if you are really, really strapped for cash, there is always Fiverr and tons of magic can happen there.

  5. Shoot your book off to be edited. While your team is designing and editing your product, this is the time for you to create a Marketing Plan! You have so many options here including this ALL things marketing resource guide, but the first thing to do is to determine where your client is hanging out? The people you want to get this ebook, where do they go for this type of info? Start there and don’t be afraid to go to a few different platforms to market your product. For example, a simple plan could be something like this:

    1. Pick 3 Social Media Platforms to share my new ebook like

      1. Facebook, because of sheer numbers, no matter where you audience hangs out, many of them will be on Facebook.

      2. Pinterest ( develop a Pinterest board around your book subject, its topics and link to buy)

      3. Video ( this is a great way to create interest in your book and share info/inks to buy)

    2. Develop an interview schedule with this in mind,” Who has my audience? How can this book benefit their audience?” Then develop a pitch ( lovely win/win benefits filled email or phone call) and aim to schedule 5-8 interviews minimum.

    3. Create a blog post series around your ebook. This can start before it drops to get your audience ready or you can start it the day your ebook launches. In the blog series, you can share topics that you are including, or ask for feedback on topics you plan to include.

    4. In the same tone, you can create a video series discussing each chapter or the first 3 chapters, or the first chapter ( you see the point) or simply about your new ebook and make sure to give TOTAL details on how to get to more videos or blog posts in the series and definitely the link to purchase or download the ebook.

    5. Consider selling your ebook on Gumroad. I have found this tool to be ABSOLUTELY wonderful for selling digital items. We have a MASSIVE List of digital tools that can help you in several areas of your business in this ebook, Think BIG, Startup Small: The #1 Webtools List for Entrepreneurs, which of course, is hosted on Gumroadgumroad

    6. Create a hangout ( free Google Plus hangout) or Virtual Chat ) around the launch of your ebook. Make sure that if you do all of this, that you have put in the work. Make sure that you have a WONDERFUL cover, your ebook is edited as best as it can be, and all links are working.

    7. Create a Twitter program. We create Twitter programs for ALL products, services and events. Twitter is just an awesome way to get your news out there quickly and it can trend if it’s interesting enough. We start creating our campaign by looking through what we consider to be some of the best tweets out there- a little Twitter research/brainstorm time, then I come up with our tweets including links, hashtags, and dates, etc.

    8. Consider selling or sharing your ebook on Amazon, eJunkie and many other sites that hosts digital products or publishing platforms ( I list many of the best ones in thePresent, Promote ebook I mentioned earlier)Present Promote_200413_Flat

  1. Editing, Scheduling, Getting your Ducks in a Row! So now is the time for final editing of your ebook. Yes, even if you hired an editor, you need to look through your book more. They may have made mistakes or made changes that you don’t agree with, also the designer may not have understood something and there is an error. Also, this is the time to check all of your links. One of our ebooks has over 400 tools and links, and it took forever to check behind the designer, but I am SO glad that I did. Several of them were not working, were going to dead pages etc. The final product is ultimately your job.

    1. This is the time that you want to

      1. schedule all of your marketing efforts

      2. double check your interview appointments ( always double check)

      3. get all your design work together and schedule this too

      4. get your blog posts and videos written, recorded, edited, together, and scheduled

  2. Then LAUNCH!! Yep, this is the step that many people don’t get to, but we have absolutely no idea if our ebook will sell, will be received well or present us in the way we want to be presented. You  MUST put it out there to find out where you can improve and what you will do next. Important side note: You will ALWAYS, ALWAYS, ALWAYS find a mistake or two afterwards. After editing, and editing, and editing, I always find 1 or 2 or 4 in our Power Culture Mag, but guess what? Over 400,000 women ( and men) still find the digital magazine quite useful and worth downloading. So, we’ll just make a commitment to improve along the way.

  3. Review, Revise and re-Launch! This is another step that gets entrepreneurs down… The numbers aren’t what we expected, so we quit. Or, we didn’t have a way to measure the numbers and we have no idea how we did. I suggest using Gumroad as mentioned before, because you can see, daily, how many people are reviewing, buying or looking at your book. Also, if you host your ebook launch on a separate page on your blog, you can add free Google Analytics to the page and totally measure EVERYTHING. I have a highly useful post here on how to use some of Google’s free tools for your biz. But the key is to measure, review your results, make changes where needed and launch again!


So there you have it. This ultra long post WILL get your first ebook done, marketed and launched! Ohh and as I mentioned above, here is our first ebook. It wasn’t the best, it was done on my computer, yet it’s gotten over 10k downloads, sooooo the moral is to START!


If you feel you need extra hand holding through the ebook creation process or to create another type of information product for your business, I have 2 options to share with you, this is more personalized hand holding and this is a work at your own pace at 2 am if you want to hand holding… your choice.

Good luck and when you finish your first ebook, please drop the link for us in the comments!


**** Sneaky note: Our first 5 comments gets a FREE Content Creation Outline***

Women_CEO_Project_cover_photo (1)

Ready for 2014 ?


Starting or growing a business, breeds feelings of overwhelm… Which idea to follow first? What technology to use? Where to spend my limited funds? Where can I find an experienced mentor?

Although your family and friends love you, if they’ve never started or tried to grow a business, they can’t quite understand what you’re going through or offer useful advice. 

That’s where your team comes in. 

Technology has made it possible and more cost effective to gather some of the best minds in the world in one place for the goal of group success. 

We’ve leveraged technology in that way to create a POWERFUL team of Ambitious Entrepreneurs mixed with seasoned Experts in a private virtual community to gather a TON of advice and skills and build strategic collaborations. 

We meet, hash it out, get you the tools you need and build you up.

Today, we open the doors to our 4th group of Global Mastermind Circle Team Members. 

Our previous formula seemed to work- our guidance through the mastermind teams has produced some POWERFUL successes including:

    • Publishing Book(s)  
    • Gaining Corporate Sponsorships
    • Development of a Body Products Line
    • Creation of a NEW Business, where there was none
    • The Launching of a Training Academy
    • and The Creation of an Ecommerce site for Entrepreneurs all over the World

And if you can believe it, those are just a few examples from our first team.

But now, we’ve upgraded. 

For the 2014 Teams, we’ve introduced these NEW Things: 

  • New Expert Entrepreneurs that in addition to giving you advice about your current obstacle, they will each teach a ” Skills Lesson “  at each Mastermind Session
  • We’ve added Accountability Partners. Yep, each an every member gets an assigned partner. You not only get the support of the entire team, but you now have a person you’re partnered with to make sure each of you reaches your goals. Feeling antsy or want to quit….call your accountability partner. 
  • We’ve included 5 Additional Home Study Documents in the areas of Collaboration, Strategy and Business Development On & Offline , to keep you Fresh, Innovative and up on the latest Technology and Strategy Techniques.
  • We’ve introduced a new payment plan to help you.
  • Lastly, each session is focused on a different segment of your business including 
  • Innovative Business Creation
  • Business Strategy & Development
  • Productivity & Laser Focus
  • Sales Mastery
  • High-Level Money Negotiations
  • Branding & Marketing in a Digital World

 We upgraded eh? 

Our previous members stated that joining the Global Mastermind Circles was the key factor in helping them achieve business success.  You can read a few testimonials here.  

We added more, got feedback, and filled our upcoming mastermind agendas to create the most perfect environment and opportunity to help you reach your goals in 2014. We’re ready, are you?


Get focused. Get accountability. Don’t start 2015 with 2014 Goals. 

Get them done NOW!