3 Part Webinar SeriesCreate & Launch

As I sit and prepare for my clients this week, I want to drop a truth on you that no one really talks about.

 

It’s hard, hard to dip in and out of cash flow as a full-time entrepreneur.

 

Everyone always talks about the freedom of entrepreneurship. And while that’s great, incomparable and totally exhilarating, it comes with a heavy price.

I have never experienced any other career that makes you feel quite bipolar ( happy one day= new client, and sad the very next day = someone gives you bad feedback)

It takes freaking nerves of steel, the ability to stop yourself from grinding your teeth with money anxiety, and the patience to wait out the nausea from wonder of how you will pay your bills and keep the business going.

You must stay in business long enough to learn how to create, how to build systems and what kind of team you need to build

But the secret is…. most times, we are the cause of our problem. 

We. Us. Our insecurities. Our friends we allow to speak into our lives. Our secret limitations on how much money we think we’re supposed to make, and our self-inflicted assaults on our talents…. all of that.

Taking a hard, nakedly vulnerable and honestly reflective look on your current situation and the part we played in it, is not only exceptionality painful and even privately embarrassing, it makes you question yourself to your core. Question your abilities, your path, and even your purpose. But,

 Ask yourself these questions: 

How many books are on my shelf that I spent money on but haven’t read?

How many courses did I buy last year that I didn’t take?

How many calls did I say I was going to make to develop a partnership but backed out?

Why am I still on chapter 4 of the book I was supposed to be done with?

How many times have I said I was going to hire that consultant, only to let another year roll around?

What products did I say I was going to create for my business that I’ve procrastinated on?

 

We’re self sabotaging. We’re our own liability. We’re holding our business and all that it could be…back, and it makes us even more scared about money and taking chances. It’s an unfortunate loop we’re in.

But more importantly, it keeps us behind, our business broke, always talking about “next year”. 

 

Another truth CEOs…

The last time I dipped really hard in my business,  ( no rent, depleted savings, business was my 100% full-time job and livelihood), I built my way out. I seriously had no freaking choice and I couldn’t sleep.

I vowed never to get in that place again.

I got an enormous amount of clarity, and I built.

 

This is what I built. 

I built products.

I built programs.

I created proposals. 

I built my confidence. 

 

This is what I lost along the process.

My “one way” to get it plan.

My insecurities about folks asking me ” who was I ” to put such a high price on my talent.

My need to please anyone who wasn’t in charge of my livelihood, running my business or paying my bills.

My fear of putting my knowledge out there prime, plump and ready for anyone to criticize.

My thoughts that I would never make more than 30k a year in my life.

Most importantly, I lost my need to compare myself to others whose path, stones, and roadblocks were different than my own.

I lost a lot of crap along the way.

And I plan to never pick it up again. 

And I even have the nerve to start teaching exactly how others, who are ready, who want to drop off some baggage, and want to pick up a better business, and create their way out-can do the exact same thing.

How they can build things. Build products. Build relationships that add. Build programs that showcase your knowledge. Build your confidence around your “worth”. Pick up a spare 85K simply because you “went for it”.

 

Yes, I’m teaching ALL of it in 3 Two hour webinars. 

 

Create Your Product ( May 31st 7-9pm CT ) 

Create a Database for Your Product ( June 1st 7-9pm CT) 

Create a Marketing Plan & Automated System for Your Product  ( June 4th 7-9pm CT) 

The last thing that I’ve lost along the process, is the thought that I, alone, with the talent that I possess today, and not needing anyone to award me that expert status, can use what I have, to create products and a business that pays me daily.

And, I’ll share the information with you…

Piece by piece.    Lesson by lesson.    Block by block. 

 

Let’s build.

If you’re ready, I’m ready.

Let’s commit to change our own lives in 2017.

 

Register for the May 31st Webinar Here

Get ALL three Webinars ( Bundle Price ) by Registering Here 

 

See you next week!

year in review

This has been the best year so far for me as a business owner and for personal growth. I’m not sharing this post with you to brag, but to be as transparent as possible, tell you what’s been happening and answer some of your questions. Although it’s been an awesome year, for me, awesome is also learning what not to do, who not to work with, how not to waste time, and how not to lose money. The obstacles may hurt while they’re happening, but later, after my tantrum, I find a way to see the lessons and at least, not make that same mistake again.

I don’t do the New Year’s Resolution thing. Once I catch hold to something that is beneficial, I truly try to apply it right then and make the change now. Some of the best changes and pivots we make in life, don’t need any sort of announcement, no committee meeting, no calling and letting folks know what’s not going to happen again, usually the biggest changes in our life happen quietly and peacefully, when we’ve simply had enough of doing things one way and want to try something new.

I tried some new stuff this year… Some things, I’ll admit- I had the knowledge all along, but just pulled the trigger in 2013. Some of the biggest changes or lessons, simply required me to give time to ideas, not to rush them along or try to fit them in between my Facebook time, or phone calls, but to sit still, write it out, think about the pros and cons, then figure out the best way to implement them.

You see CEOs, all the writing I do year round in our magazine, on our blog, on Social Media, all that fear stuff, procrastinating stuff, that letting bullsh*t hold you back, that’s not all for you. Some of it, is a reminder to myself. We all suffer with holding back, not sharing our talents, and letting fear keep us stagnant.

I wanted to break down for you what did work in 2013 in hopes that it helps you in some way and answers some of the many questions I get on creating and growing the Women CEO Project biz as best as I can.

Here goes, my 2013 in review…..

 

11 Lessons

 

What I did:

  • Lesson 1: I started focusing on consulting. I’ve been a “consultant” in some capacity for a while, but had not taken the time to really work the consulting side of my business professionally, like putting a price and benefits package together until 2 years ago. Do you know how many people would pay to have you teach them the lessons that ONLY you know, and share your talent with them? Plenty will, trust me. BUT, BUT, BUT, you MUST package it well and professionally. My DIY consulting document got little play. Then I cleaned up the package, reduced it from 8 offerings to 3 and started booking out the months.

    1. Package up your awesome professionally,

    2. give benefits and tangibles (side note: this, “ we help women find their purpose crap” ain’t tangible, and will never get you clients) ,

    3. share success stories or previous clients and if you don’t have any, do 4 or 5 for free to get your portfolio going

    4. read this post and this one, they will help you

By focusing on consulting and offering it regularly, by August this year, I had killed my consulting goal for the entire year. If you’re thinking about beefing up that side of your business, read those posts above and get your package created.

  • Lesson 2: I created a “pitch” for an idea and reached out to some Fortune 500 companies that I had absolutely no chance of working with…. or so that’s the crap we tell ourselves. It got me on their radar, got my business portfolio into the hands of the CMO of a LARGE company and got me a meeting with him in New York. That meeting led to them wanting to partner or rather hire me to create a program for women entrepreneurs for them. The initial meeting was a blessing, I was really more than surprised that they even knew my name, but it got me to remembering that I should not be pitching small business and should instead always be going after the whale.

  • Lesson 3: Started going after the whales and applied some lessons from real estate. I’ve written before in detail here about how I totally changed up my real estate career several years ago, by focusing on a particular type of client, but why shouldn’t that be applied to all business? Like an old manager told me,” Kristi, it’s just as easy to marry a rich man as it is to marry a poor man. Surround yourself with rich men, and increase your chances……she was right.  Ok, back to the lesson here 😉 It’s just as hard to get small deals as it is to get big deals, so surround yourself with BIG deals. ( the big deals are usually easier because they know what they want and can afford) You will not get every whale, of course not, but if you are focusing on pitching substantial business or BIG clients, you only need a few of these a year or sometimes, one BIG yes to totally change your income. A few years back, when I started focusing on real estate clients that could afford 500k and up, and starting hanging where they hang, and writing posts that spoke their language, then I started to get and work with those clients. I haven’t sold more than 10 houses in the last 4 years….. but made more money. Learn the ropes in your niche, but apply this lesson to your business as soon as you thoroughly know what you are doing.

  • Lesson 4: I made a goal of reading and finishing a minimum of 2 books a month, even if I could only read about 10 minutes at a time sometimes. I kept my book with me in my purse and if my dog was getting washed, I was waiting at the airport, waiting at the doctor’s office- whatever, I was reading. Many times, we don’t start projects/books/goals  because we don’t have large chunks of time to do them, when actually, we could get them done by just using the little chunks of time that we have efficiently. Here, I discuss in detail how to break down your goal into mini bites AND below are a few of the BEST books I read this year:

    1. Crush It by Gary Vaynerchuck

    2. 80/20 Sales and Marketing by Perry Marshall

    3. Mastery by Robert Greene ( all of his books are a MUST read)

    4. APE by Guy Kawasaki

    5. The Little Big Things by Tom Peters

    6. The Laws of Success by Napoleon Hill

    7. Outwitting the Devil by Napoleon Hill ( this is the best book I’ve read in LIFE, slightly edging out the 48 Laws of Power)

  • Lesson 5: I set a speaking goal. At the beginning of the year, I said that I was speaking at least 50 times this year. Guess what? The universe heard me, and my phone started ringing. No, I didn’t make it to 50, but I made it to 41. That’s more than I did last year, and had I not put that goal out there, who knows if I’d even gotten close. Put a number out there shah! LOUD, PROUD, then watch the law of attraction fight to give it to you. This is in addition to you putting in focused work.

  • Lesson 6: I hired out for ALL design and layout work. I submitted some pretty big proposals this year and 2 big ones last year, but the difference is…. last year, I created my own proposal layout and design which took me about a week. No joke, silly girl, I took a week and laid out the text, added a few photos, took forever to get boxes lined up, took a week of my assistant’s time to help me, and then submitted it. Dumbest thing I could have done, but not this year. This year, I had ALL design work done by someone I hired off Elance and the work was 100 times better. The proposal I submitted Nov 2nd…. baby Jesus, I promise it looked stellar, probably had the folks wondering if I was a one woman show or a corporation 😉 Lesson is, as I always tell you, let  folks do what they do best, and you work on what you do best. Get a checklist here to help you work with designers. That last proposal cost me about $75 and took the girl 2 hours. Why should I spend my time doing $10 jobs an hour when I’m worth $1000 an hour….I want you to start thinking like that…

  • Lesson 7: Took the time to truly figure out what I was good in and work on mastering it ( this is a long-term goal) Where do I shine? I was the startup girl. That was the space I was falling into, but that wasn’t my love or passion. I know how to get you started up in business, but if that was my only platform, I wasn’t sharing my talents correctly. I took a step back and made my Love, Talent, Money list that I make all my consulting clients create and I uncovered that I’m in love with the Opportunity & Product Creation, Strategy, and Digital Leverage side of business. That’s where I shine. It’s important to find out where you naturally shine. When you’re shining, and you’re the BEST at it, JEEZZZZ, there is no stopping you. TRUST me. Where do you naturally shine?

  • Lesson 8: Started pitching to the people who could give me a yes. Many people can tell you no. The secretary, the assistant, your naysayer never accomplished nothing friends….but usually, only one person can tell you yes. I find ( and have learned the hard way) that it’s much more effective and worthy of your time to go as high up as you can before you start pitching and if you can, only pitch to the folks who can say yes. A simple, “ Are you the person who would sign off on this type of transaction?”, is a good question to get closer to the person who is in charge.

  • Lesson 9: Created my own products and built a system to show you how to. This is one of my BIGGEST lessons this year. Why did I wait to do this???? Creating eguides, and our FIRST online course The Creator’s Blueprint and our Video Series, The Creator’s Mastermind…. man o man, these were POWERFUL. Creation has so many benefits to your business and I’ve been sharing them with you ALL year long. CEOs, creating is one of the most powerful things you can do to be seen as an expert, own a space, get business, create passive income, and get consulting clients. If you want to start the course where I’ve broken down EXACTLY how to start creating, click here and get something produced and making you money for the beginning of the year!

  • Lesson 10: Joined a mastermind team ( 2 actually) and upgraded our own mastermind team to offer our CEOs more. I was a part of 2 mastermind teams this year. One was live with VERY accomplished women here in Houston, Texas. We’d meet once per month. I learned a lot with this group, especially since the women had been in business, some of them longer than I had been on this earth. They had a ton of wisdom to share AND some of the connections that they gave me, seriously would have taken me years to try and get them on my own. The second mastermind group is virtual and it’s on going. It’s a pretty powerful group of entrepreneurs all over the country and we meet once per week over the phone. This group really feels like home to me. I can discuss everything, and I really respect the people in this group. This was an invite only mastermind. Then our own Global Mastermind Circles hosted by Women CEO Project, I made sure to upgrade those. We’ve had some pretty awesome successes from the three previous teams, but I wanted to change it up. So me, and the experts REALLY put our best into this one. If you think a mastermind group may be for you, click here, get ALL the details and join while the doors are still open.

  • Lesson 11:  Incorporated these 2 questions that really CEOs, totally changed some parts of my life.

    1. What is the goal of this?

    2. Is this the BEST way I can do this?

Seems simple eh? But just those 2 questions changed a good portion of my year and how I tackled projects if at all. I mean, many times, we don’t reach where we want to go, because we didn’t have a goal for where we wanted to be. It happens to the best of us. Everyone’s on Facebook, so let me get my azz on there. Everyone’s tweeting, so let me tweet. “They” ( the anonymous they) say I should be blogging, so let me throw up this tired, poorly done blog posts ( that have nothing to do with my niche by the way).  STOP. STOP. STOP. What is the purpose? Do you want your blog to bring in business? Then let’s be strategic about why we’re writing. Then there needs to be keywords involved, then it needs to be within my niche or what I want to be known for. Not some random blog posts about what’s happening with celebrities or what’s trending…. you are confusing people if you’re doing this. If you’re on social media, know what you want it to do for you. Do you want it to bring traffic to your products? Bring people to your blog? Get you speaking engagements? Yeah? Then learn how to use it for those things. Time out for us wasting our energy and giving it away to purposeless activities.

Next….. is this the best that I can do? That question rocked my world too. Kristi, is this your best? No, then let’s scrap it and start over. Sometimes I still put out my 95%, I won’t lie to you, but you have no idea how much I scrapped this year because it wasn’t my best, or the best way that I could have launched it. Let’s stop half doing, or at least, understand that if we continue to half do, we get a totally different type of client knocking on our door if any at all.

 

Let that last lesson sit……

What I learned

  • I got to be Kristi. I let go of trying to hide my sometimes southern drawl, and spoke/wrote to you EXACTLY how I sound in person, and gave my absolute TRUE opinion to how I feel on certain subjects. There’s a special kind of flavor to Kristi as there is to you, and everybody is not going to like it. Guess what? It’s better to have people around who love you, want to work with you, want to get emails from you and who want to buy from you. The quicker you can remove the ones who don’t, the happier everyone will be. It matters not if you have 10k people on your email list or a “fan” on Facebook if they scowl everytime they see an email from you in their inbox. You want the happy to hear from you, she’s the best thing in the world and she truly solves my problem, crew in your corner? Learn the love the ones who stay and the ones who go. Remember these words, “ they can join your tribe or wave as you walk by…”

  • You must get your mind around change. Fear of not being perfect will keep us stagnant and unpaid. Like I said last month, you WILL change that website many times, so just get one out there as best as you can afford to produce TODAY. That ebook, yep, you will find errors that will make you cringe 2 hours after you launch it. Don’t worry, you will do an even better job the next time. You will change your speaking style, you will change your audience, your prices, sometimes even the business you are in. Just do, and understand that you will make many changes, pivots, and refine some things along the way.

  • Let go of non producers, assistants, lazy designers, etc. as fast as possible. Barbara Corcoran can be heard saying this ALL the time. Fire fast. As women, we statistically fire slower than men, we consider people’s livelihood and situations, which is detrimental to our business health. I stopped doing this. I made sure I was clear when hiring, and hired folks on a probationary period. This isn’t for fun. This isn’t a party and we ain’t friends. This is my life, my life savings, and as serious as a heart attack. Non producers GOTS TO  Go!

  • I got my feelings all in a knot when folks I had helped out A LOT, who always claimed that they were broke, didn’t do business with me when they could spend money. Understand, that, as much as people love you, retweet you, share your statuses, and speak your praises, that they actually show you love with their money. I truly learned this year, that there is a position for everyone. Some people’s position is to praise you and be cheerleaders, some people’s position is to support you and your business. It saves you time, energy, and heartache if you can quickly learn the difference between the two. I also learned that if people keep showing you that when they do spend a dollar that it isn’t with you, that you shouldn’t worry, because this probably isn’t your client. You should spend your time determining and creating for your ideal client, and let them find you.  Love everyone, but keep a clean house and understand everyone’s role in your business….

With all that said, this list is pretty personal. It’s usually reserved for my journal, but hey, why not share and maybe one lesson can help one of you not make a mistake or help you make more money in 2014. What I can tell you, is that, I am definitely a work in progress. I’m good at  A LOT of things ( modest eh 🙂 but nothing is perfect…. some months I feel like Warren Buffet, some months, I feel like I should be in the soup line.

But the things that’s been keeping me out of the soup line, more than I’m in it, are the lessons that I mentioned above. Creating, focusing, consulting and going after the whale…I could kick my own behind that it took me so long to do a few of those, but hey, as my grandmother would say, “ when you know better, you do better.” So here’s to all of us not making it, not simply on our hustle game, not just doing not better but prospering for once, having money left over after we pay our bills, leaving a consulting job and feeling like you were paid your worth.  Let’s start taking ourselves and our businesses seriously and doing it MAJOR in 2014!

Any questions?

first ebook

Gearing up to write that first ebook was pretty daunting for me. I was dealing with the fear of it being “wrong” and all the while, wondering who in the world would read and respect my ebook. It was my business consultant’s idea- she thought it a shame that I was producing so much content, yet I was not leveraging that content in a way that would:

  • market my business

  • position me as an expert

  • make some passive income

  • brand me as an thought leader

  • get me attention and possibly speaking engagements and clients

Yep, I had all of that sitting at my fingertips and she wasn’t shy about staying on my case about creating a book. Once I did create my first ebook and saw how many times it was downloaded- my lil DIY project… it opened my eyes to the possibilities of creating my own bodies of knowledge to do its digital work of grabbing me leads and clients. Now I absolutely love putting together an ebook for my audience and have created a simple system and an online product to help you do it.

I’ve stressed the utter importance of creating for your own business, but today, for you who may feel that it’s just too big of a task, I want to break down how to write your first ebook in this step-by-step guide.

  1. Brainstorm ideas about a topic.

    1. Think like this, “ What do I want to teach my audience ?” and “ What can I create that is highly useful?”

    2. Has your subject been done? No problem if it has, but brainstorm ways that you can make it better and make the ebook “your own”.

    3. Is your audience interested in the topic? Is it a topic that they ask you many questions on throughout the year?

    4. Is it a topic that can fit into the FAQs ( Frequently Asked Questions) Yes, you can build an ebook around frequently asked questions in your industry or niche.

    5. Is it a topic that can fit into the SAQs ( Should Ask Questions) Yep, you bet, you can write an ebook around a topic that your audience should ask about but maybe they don’t know the exact questions they should be asking. Sitting with my accountant for only 10 minutes conjures up many should ask books that she can write. I don’t know what to ask, until she brings up a subject that I am totally clueless on.

    6. Start getting familiar with publishing platforms. There are several different ways to publish your ebook and I suggest you do a quick Google search for “ebook publishing platforms” and spend some time going through your options. Also, depending on which publishing platform you pick will determine the cost to your total ebook creation and launch.
      how to publish and ebook photo

  2. Create an outline ( just the topics and headlines for now) You do not have to know everything upfront. You will probably change photos, chapter titles, move chapters around, or scrap some altogether. Creating an outline, just helps to keep you organized and it also helps you to not feel overwhelmed.

    1. Determine any links you want to include ( any of your products, affiliate products, events, blog posts, or websites you want to mention in the ebook) Add them to the chapter outline.

    2. Determine what photos you want to use in the ebook and start finding and filing them.

    3. Come up with chapter titles

      1. then what sections within each chapter

      2. then possible products, programs and events for each chapter

    4. TIP: Mindmaps are really good for the creating an outline or you can just use Google Docs

 

  1. Write dump each chapter one at a time. Meaning, DO NOT EDIT right now. Tame your fingers to do no backspacing, no corrections, no fixings right now. This is one piece of Best Selling Author Terry McMillian’s writing advice. You will kill your creativity if you keep interrupting your flow. One of our BEST Selling eBooksPresent, Promote & Sell Yourself as an Expert” was written ALL in one night. That’s right, one night after a conference by myself in Dallas, I sat by the fire, the concierge kept bringing me cookies and milk ( I kid you not) and I wrote and wrote, and did not correct a thing. This book was pretty detailed, but had I stopped myself to edit or fact check, I’d still be trying to finish it. So JUST WRITE!

    1. Side note, I like to use Google Docs to write ebooks because if your computer drops, you forget to save, anything happens at all, your work is saved.

  2. Go to sleep. Yep. I include this step now. I have found that sleeping after you finish your work is the best way to find mistakes and make good changes to your ebook… in the morning. If you try to do it all in one sitting, you will miss several mistakes as your eyes will easily glaze over them.

  3. First edit and add in your details. After you’ve written your first draft and slept on it, now you want to go back in and make corrections. You will see glaring errors since you now have fresh eyes. This is also the time where you want to drop in all those websites, events, books, resources etc. that you want in the ebook from your outline. I would double check each link again just in case.

  4. Source a team to help you make your book a winner, because no matter how good your information is, competition is high and no one will take your ebook seriously, download it and definitely not pay for it, if it isn’t well designed and laid out. A couple of resources to create a team for your product is,

    1. Elance is where I find TONS of designers. I like that the site protects me if there is a disagreement, and I can post my job with my budget and requirements and get designers to bid on it. Then I go in and pick the designer I want to work it. Simple as that. Two jobs that you want to consider to complete your ebook are a

      1. Designer and

      2. Editor. The editor makes sure that your content is flowing properly, things are spelled correctly and that your writing voice sounds consistent. Many people have asked me if they can skip this step ie. DIY or get it done on Fiverr, and I’ve done both. Both times, I regretted it. The DIY route and the cheap route cost me more in the long run, and had to be done over. I suggest to budget for a range of ( $75-$170 ) for the cover design and layout of your ebook ( make sure to put in your job description that you want both done. If you don’t, they will think that budget is just for the cover, )  and $100- $150 for the editing ( this price highly depends on the number of pages. If you have over 60 pages, plan to spend more for editing and for designing)

      3. TIP 1: Source your own photos on these free places like Compfight, Google “Royalty Free Photos” OR ask the designer if they already have an account at a stock photo site. They ALWAYS do, meaning, they have a monthly membership where their price doesn’t change no matter how many photos they download. If you don’t ask for this, they may try to charge you for the photos that they are getting for free. Just a tip to save you money. I give more tips like this in this FREE Video Series, click tab 3 Creating the Dream Team AND download a free toolkit here to get all the tips to deal with designers and freelancers successfully.

      4. TIP 2: Ask your designer to give you a jpeg copy of your cover. You will use this photo over and over, and over and you cannot upload a PDF to many publishing platforms or main social media platforms.

    2. Fiverr. It’s $5 per project and you can get some decent work done here. I would suggest Elance as your top choice, but if you are really, really strapped for cash, there is always Fiverr and tons of magic can happen there.

  5. Shoot your book off to be edited. While your team is designing and editing your product, this is the time for you to create a Marketing Plan! You have so many options here including this ALL things marketing resource guide, but the first thing to do is to determine where your client is hanging out? The people you want to get this ebook, where do they go for this type of info? Start there and don’t be afraid to go to a few different platforms to market your product. For example, a simple plan could be something like this:

    1. Pick 3 Social Media Platforms to share my new ebook like

      1. Facebook, because of sheer numbers, no matter where you audience hangs out, many of them will be on Facebook.

      2. Pinterest ( develop a Pinterest board around your book subject, its topics and link to buy)

      3. Video ( this is a great way to create interest in your book and share info/inks to buy)

    2. Develop an interview schedule with this in mind,” Who has my audience? How can this book benefit their audience?” Then develop a pitch ( lovely win/win benefits filled email or phone call) and aim to schedule 5-8 interviews minimum.

    3. Create a blog post series around your ebook. This can start before it drops to get your audience ready or you can start it the day your ebook launches. In the blog series, you can share topics that you are including, or ask for feedback on topics you plan to include.

    4. In the same tone, you can create a video series discussing each chapter or the first 3 chapters, or the first chapter ( you see the point) or simply about your new ebook and make sure to give TOTAL details on how to get to more videos or blog posts in the series and definitely the link to purchase or download the ebook.

    5. Consider selling your ebook on Gumroad. I have found this tool to be ABSOLUTELY wonderful for selling digital items. We have a MASSIVE List of digital tools that can help you in several areas of your business in this ebook, Think BIG, Startup Small: The #1 Webtools List for Entrepreneurs, which of course, is hosted on Gumroadgumroad

    6. Create a hangout ( free Google Plus hangout) or Virtual Chat ) around the launch of your ebook. Make sure that if you do all of this, that you have put in the work. Make sure that you have a WONDERFUL cover, your ebook is edited as best as it can be, and all links are working.

    7. Create a Twitter program. We create Twitter programs for ALL products, services and events. Twitter is just an awesome way to get your news out there quickly and it can trend if it’s interesting enough. We start creating our campaign by looking through what we consider to be some of the best tweets out there- a little Twitter research/brainstorm time, then I come up with our tweets including links, hashtags, and dates, etc.

    8. Consider selling or sharing your ebook on Amazon, eJunkie and many other sites that hosts digital products or publishing platforms ( I list many of the best ones in thePresent, Promote ebook I mentioned earlier)Present Promote_200413_Flat

  1. Editing, Scheduling, Getting your Ducks in a Row! So now is the time for final editing of your ebook. Yes, even if you hired an editor, you need to look through your book more. They may have made mistakes or made changes that you don’t agree with, also the designer may not have understood something and there is an error. Also, this is the time to check all of your links. One of our ebooks has over 400 tools and links, and it took forever to check behind the designer, but I am SO glad that I did. Several of them were not working, were going to dead pages etc. The final product is ultimately your job.

    1. This is the time that you want to

      1. schedule all of your marketing efforts

      2. double check your interview appointments ( always double check)

      3. get all your design work together and schedule this too

      4. get your blog posts and videos written, recorded, edited, together, and scheduled

  2. Then LAUNCH!! Yep, this is the step that many people don’t get to, but we have absolutely no idea if our ebook will sell, will be received well or present us in the way we want to be presented. You  MUST put it out there to find out where you can improve and what you will do next. Important side note: You will ALWAYS, ALWAYS, ALWAYS find a mistake or two afterwards. After editing, and editing, and editing, I always find 1 or 2 or 4 in our Power Culture Mag, but guess what? Over 400,000 women ( and men) still find the digital magazine quite useful and worth downloading. So, we’ll just make a commitment to improve along the way.

  3. Review, Revise and re-Launch! This is another step that gets entrepreneurs down… The numbers aren’t what we expected, so we quit. Or, we didn’t have a way to measure the numbers and we have no idea how we did. I suggest using Gumroad as mentioned before, because you can see, daily, how many people are reviewing, buying or looking at your book. Also, if you host your ebook launch on a separate page on your blog, you can add free Google Analytics to the page and totally measure EVERYTHING. I have a highly useful post here on how to use some of Google’s free tools for your biz. But the key is to measure, review your results, make changes where needed and launch again!

 

So there you have it. This ultra long post WILL get your first ebook done, marketed and launched! Ohh and as I mentioned above, here is our first ebook. It wasn’t the best, it was done on my computer, yet it’s gotten over 10k downloads, sooooo the moral is to START!

 

If you feel you need extra hand holding through the ebook creation process or to create another type of information product for your business, I have 2 options to share with you, this is more personalized hand holding and this is a work at your own pace at 2 am if you want to hand holding… your choice.

Good luck and when you finish your first ebook, please drop the link for us in the comments!

 

**** Sneaky note: Our first 5 comments gets a FREE Content Creation Outline***

buildit

 

Let’s quickly dispel a little myth here. Just because you build it, doesn’t mean they will come. As I come off a quick conversation this morning full of why me’s, I thought it good to drop in and break up all the confusion about this marketing and creation path that many of us are currently on.

BIG GIGANTIC COLOSSAL MYTH:

If we build it, they will come. Because I am, fill in the blank _________:

  • Kristi

  • Special

  • The Bestest

  • Smart

  • Popular

  • Talented

And the list could go on and on. Truthfully, it takes a lot to get folks attention in this media grabbing free for all. People are inundated with TONS of stuff constantly pulling at them during the day, that just building it, will definitely NOT bring in the eyes, the dollars or the attention, unless you are Beyonce, a Kardashian, or Apple. And by the way, Beyonce’s marketing team is a BEAST, but that’s another story…

So, if you see some of the TOP, the VERY Best entrepreneurs out here doing a multitude of things to share their talents, skills, knowledge, products and services with us, why in the world do we feel, we can just launch a new website, event, product or blog post, casually mention that it’s live and sit back with our tea waiting for the line of paying buyers to form up?

This is totally unrealistic and a waste of your time. Each product, program, event, etc. must be built along with its OWN marketing plan. There aren’t many stand alone items for sale, really in the world that can be released without a certain amount of marketing. And for today’s savvy buyer, some creatively innovative and attention catching marketing must be implemented.

Here’s what I suggest or better yet, here’s what I do to try to keep my eyes and nose just above drowning in the sea of options, strategies and tools available. And before I jump in, let me say this, I’ve had YEARS, years shah, of mistakes, screw ups and hard lessons. And seems it’s not a stage, it’s called life as an entrepreneur. Those lessons come fewer and far in between, yet, they still pop up. So moral here, you will ALWAYS BE LEARNING ( ABL)

  • I am CONSTANTLY reading marketing stuff. Like, my Google page is so intuitive it seems, it knows that I just doing my regular marketing searches and suggest stuff…. jk But me and Google are total pals in helping me create plans and strategies and finding out what combinations of strategies will work for me, my business, and Women CEO Project launches.

  • I am ALWAYS reading marketing books. I search for them at B & N, then go to amazon and buy them. I have marketing books for days. I find that the most relevant info is probably on Google and Twitter ( currently happening news www.search.twitter.com) but I am reading regularly to see what’s in the book too.

  • I combined my Masters of Business ( focused in Strategic Marketing & International business) 10 years of experience in creating highly successful marketing plans in real estate, and in the 3 years of owning Women CEO Project ALL into the Creator’s Blueprint Course here. I totally took out all the stops and put my “blueprint” into this course that can be used to launch a program, event or product. And since the course is online, I am constantly adding new info that I learn to it. So check it out.

  • I watch what the big boys do. I mean, they are big boys for a reason. When they launch something, you can tell that there is a machine behind it. And if you are a good study, you’ll pick up some of it from just watching. What I do know is that, you CANNOT share something a few times and think people will just show up. You have to have something of value, that is needed, that your clients want, that is accessible, and share the news often. If no one is biting what you’re sharing OVER and OVER, stop sharing that same post, or content and change something about it. Add to it, take away something, change the title or totally scrap it.

  • Always be learning. Did I mention this? ALWAYS be learning more and more about your niche, and how to share within that niche. You really don’t need a book, you could learn a lot on Google. Truthfully, by spending 20 minutes a day researching your marketing and how to get your info out there AND by implementing and testing what you find, you will be scores ahead of the people simply throwing their stuff out there, hoping for a ton of bites.

  • Learn how to create systems in your company. I’m new to systems. Like 2 years new. I just started in about 2011 with my first assistant, to create documents, plans, and paths that could be followed and passed down when someone new comes in , but also to free up my time. Included in the Creator’s Blueprint Course, I’ve dropped in action plans that are completely downloadable and that can be used immediately in your business to start having some your systems in the creation and strategy side of your business. You can get ALL of the documents, action plans and guides from the course here.

So hopefully, this note, that was supposed to be quick 🙂 has gotten the one and done, build and they will come myth completely out of your head and has you marching the strategy, planning, and researching path to marketing success. Oh, and as another mega comprehensive, you will need nothing else, this covers it all BONUS to you, here’s another deep pocket of marketing info that will change your life.

love_content_logo

Want to know the TOP Types of content that your audience will love? Check out this list and determine which ones would leverage your talent and also reach your audience. After you read this list, get tips, tools, advice here and ideas here!

  1. ebooks

  2. white papers

  3. blog post series

  4. how to videos

  5. content that tells a story

  6. top tips blog posts

  7. ultimate lists blog posts

  8. frequently asked questions posts and videos

  9. should ask questions posts and videos

  10. the basics of how to do something

  11. content that is original

  12. content that helps them make money

  13. content that helps them save money

  14. content that doesn’t assume we know anything and starts from the beginning

  15. yet, content that makes us feel smart

  16. content that makes us feel we can achieve anything in the world if we just mix belief with hustle with passion and a spoonful of strategy

  17. content that keeps us from making mistakes

  18. content that reminds us that we should totally ignore bullshit and live life with no regrets

Have some ideas to add? Drop them in the comments below. So now that you know exactly the types of content your audience wants, get your 3 FREE videos here to get your started!

wind blowing

The momentum in your business, your product and your life starts with you. Are you hoping for the Beyonce stage fan to appear and totally make you shine? The sh*t is for the birds and a total waste of time. We have the internets. We have social media. We have video. We got the goods and are totally responsible for our own wind.

We can create campaigns from thin air around our products and services and start TV shows using our own mobile devices.

We have absolutely no reason in 2013, to be sitting, waiting, watching hawking and simply gazing upon those who are truly doing in.

I’ve been there before. Fiddling my thumbs in the sitting room where you wait your turn…

I was watching and scoping and hungry (but not yet starving) and waiting for someone to show up with that trophy, with permission, with my damn fan.

But why? What makes me special? There are people waking everyday with that thang on their mind and willing to do absolutely anything that is takes to get there them. And we waiting. Waiting on our stage fan to blow our hair. We need to blow our own damn hair.

I’ve stopped waiting and simutaneously stopped caring about the naysayers. I’m focused on building.

I’ve seen them looking and eyebrows raised and lips pressed together when I say what I’ve done and that I’m planning some new ish…

Seriously CEOs, you can’t pay attention to the lip pursers. They are always available. Always got time, and always on time. Always ready to tell you that you think you’re upper crust and all.

But let’s focus.

Who are you scouting? Who has your audience? Who do you want? What one single kung fu ninja move would bring you from point A to point B? Do you know that move? Is it a call? Is it an event? Is it a sponsor? Is it a connection? Is it a piece of money?

Getting specific on finding what’s your move and what gets you results. Building up the momentum around you, your product or service isn’t easy. But here’s what you need,

Creating Momentum requires:

  • specific goals

  • deadlines for said goals

  • a definite direction

  • an ability to pull the trigger

To Create Momentum you Need to:

1. Increase your company’s audience or offerings ( products/services)

2. Increase the speed to which you launch

3. Improve and Specify Your Direction

 

1. Increase your company’s audience or offerings ( products/services)

There is no getting around it. You must start to grow your audience, but listen here, I don’t mean just paying someone on Fivver to add followers to your Facebook page or Twitter account. This does you no good. Neither does going on Facebook as begging people to like your page. What you need are people who WANT to be there and who really like you and your company. It is much better to grow your audience brick by brick with people who would possibly buy from you and who want advice, blog posts and information from you.

2. Increase the speed to which you launch

Due diligence is a must. It’s a necessary component of any product, service or business. But most of you stay in the “getting ready” to start position for too long. I mean, there is absolutely no way to see all of the pitfalls, all of the obstacles while still sitting on the sidelines.

3. Improve and Specify Your Direction

How can you get your fan blowing if you don’t know what direction to point it? You must know where you want to go or the goals you want to reach specifically. How much money do you want to make? How many people do you need in your database? How many clients do you want this month? You’ll be amazed at how many people are always busy, always working, and always hustling with absolutely no hustle plan.

You think you should sit and wait for all the speaking engagements you want under your belt? To be featured in all the articles that you dream of? For some publisher to call you and ask you to write? Naw, that’s the movies. You have to get busy. Get on the phones. Use what you have. Be creative. Get social. Use social. 

Get a focused hustle plan. Measure something. Get a scale, then get on the scale. Find out what you need. Find out who you need. Create a gamechanger move in your life and business. THEN, market the HELL out of it.   

It’s easy to wait. It’s hard to create.

But you can do it.

Get people talking. Get noticed. Get visible. Get popular for being you. Whatever you do, don’t wait, don’t watch. Don’t ask for applause. Don’t beg for awards. Don’t wait for recognition. Build your momentum and bring your own damn fan.

Women CEO Project Podcast

Are You Giving Your Business the Shaft? 

When your business gets the last drop of your disposable income, after your normal activities, daily splurges, shoe habit, margarita friday’s and ….. when your business gets the last drops of oil, why do we expect it to be uber successful?

There is much truth in the sayings, the things that get your money and your mind are the things you give value to and to see your business grow, you have to invest some time AND some money into it.

 In this Podcast, you will learn:

  • How to Give your Business the RESPECT is Deserves
  • Then How to Find the Funds You Need to Grow Your Business!
  • And TONS of links, tools, and additional resources

Podcast Show Notes:

Extra!

 

 

Career_Direction-Farnoosh photo

Guest Post by Farnoosh Brock of Prolific Living LLC 

 

Where do you go for corporate career advice when you need it? Whom do you trust to tell you the truth about how things run behind the corporate walls?

What Career Is Right For Me?

Oh yes, the wonder years where I wanted to know what career is right for me and how can I land it and just be done already!

In the early years of my 12 year corporate career, I went down a lot of dark alleys; I came up to a lot of dead-ends and I turned to a lot of wrong people; I believed a lot of rubbish and I made a lot of mistakes and the thing about mistakes is this: You can accept them; you can learn from them; you can move on from them but you never want to make them in vain.

Mistakes are plenty in abundance but to make them in vain is just plain stupid. To learn from them is the first step to growth and at the time that you make them, you hardly think this way. The bittersweet irony of life, I suppose. Alas, in my corporate tenure, I learned so much about myself that I had to walk away and find a new me in a new life – yes, that was supposed to make you smile – but even that much “growth” hasn’t quenched my appetite; I felt compelled to do more about these mistakes. I have to share them with you. I do that in hopes of helping you to avoid them and empower you to take your career by your strong hands and lead the way yourself, rather than wait to be led.

You have my utter compassion if you work in the corporate world, and while no two companies are identical, there are some uncanny common themes that run across a large portion of them. Therefore, you will likely find relevance here to your situation.

My motivation to share my mistakes then is quite simple: That you, my dear reader, act smarter and sharper in your career than I did when I stumbled upon tough roads and that you make far better decisions than me as a result. One kind warning: I put myself in the shoes of a reader who is frustrated and unhappy but still loyal to the corporation. You may find me harsh and negative here. I am being neither but reality bites, direct experience speaks volumes and the experiences you will read about here are not singular as I watched many of my colleagues and people that I later mentored and coached share a similar path.

So if you don’t have tough skin for this, I have lots of happy articles here (none about the corporate world though ;) ). Now on with the show.

Career Fact #1: Top-notch industry certifications do not necessarily earn you more money, respect, promotion or credibility.

So the myth is that if you get certified in your industry or your niche, you are suddenly rewarded by your company. While it does “depend” on company policy, even that is not enforceable and can change. Trust me on this one, after two electrical engineering degrees, I went for a hard-core certification; only 7000 people in the world held it at the time – yeah, I thought it was special. It virtually guaranteed paths to recognition and compensation adjustment from my grossly-underpaid state.

I could have started an online business for all those certifications and rewards that did nothing but take up time and money. I could have done meaningful work. I could have redefined my life’s purpose and removed my identity from under the corporate veil and exposed it to real light of day.

As soon as I got certified, they changed the rules and I had to shamefully beg for the promotion and raise for two years. Years later, I went for another certification – because, as you see, I never lost faith – and it hardly brought me any more recognition. The bottom line is this: Ask yourself why you want to get certified and if it is really imperative to you doing a good job at work and advancing? What do those acronyms mean anyway and whom are you trying to impress, and is it even worthy to spend your time doing something impressive rather than something useful?

Don’t go with the hype on this one. Focus on what really matters.

Career Fact #2: You will have to ask for a raise and a promotion.

Not directly asking for raises and promotions persistently enough was one of my other huge blunders.

I subscribed to the sad theory that if you work hard enough, you will indeed be rewarded. This is total rubbish. Stop believing it now if you do. It does not matter how hard you work, how many nights and weekends you put in, and how many hours on top of your average peers you contribute to a project, this does not necessarily promise you a higher pay, advancement, or larger bonus.

You need to clearly identify the important tasks to your management and leadership and understand the impact and the visibility of those, and focus your energy there, not everywhere. As for the compensation, I did a podcast here where I gave you my top secrets on how to ask – and get – a raise from your boss and how to have those conversations, because you must have them.

You must ask for what you are worth. It does not land on your lap out of the goodness of anyone’s heart.

Career Fact #3: Executive leadership makes decisions to please shareholder interest, not yours.

People forget that the corporation is not there for them; it is there to answer to its shareholders. Let this one sink in because it bites but it’s true. True leadership is – as it should be – the magnet that holds a mission and a vision together, and without it, things begin to disintegrate from within.

Companies learn this lesson the hard way but you don’t have to. Don’t expect the executive leadership to do right by you. They may consider what is in the best interest of the employees but they have shareholders to answer to first. If they don’t make decisions that resonate with your core values, think twice before working at this company.

At least, you now know where the motive resides next time you hear a lousy decision from the top.

Career Fact #4: HR is not there to protect you, dear one. The only job of HR is to protect the company.

First of all, if you can, avoid HR – Human Resources – altogether, not because you want to keep the mishaps to yourself but because they are of no help in general. They will not act in your interest and they will not solve your problem because they do not care about you. HR is there to protect the company.

Disagree with me all you want; I know I did it when I first heard it. Seek a mentor or trusted leader instead for advice, and make sure they are outside your direct chain of command.

Alas, it’s true: HR simply protects the corporation’s interests.

No matter what your story may be, the decisions made by the HR will likely not be in your favor and you will be left with larger problems to solve in the future of your career. Your problems may very well be valid, but think twice before going to HR and did I mention: they always act to protect the company first and foremost.

Career_Direction-Farnoosh photo

Career Fact #5: You do not need to do everything they ask you to do to be a top performer and a super star.

I used to do it all; everything they asked me to do, I would do with my head down and my pride high. Then I realized that I was yet again being an idiot about the way things work.

First of all, most of my work was needless busy work, and second of all, very little of it mattered during performance period. Guess when I had my best, most amazing performance ratings? During the periods when I worked the least hours but only on the most effective projects and activities. (Yes, it did not cease to shock me either!) So however tempted you may be, don’t do everything that is asked of you or all that comes across your desk.

Ask yourself if this is really important and if you really need to attend every meeting and listen to every training and answer every email. You will find that the top performers do very little of that and focus on the really important work. Learn to distinguish between busy work that takes away precious time and still leaves you as an average employee.

Career Fact #6: Putting your career in your manager’s hands is as safe a bet for success as letting your child run wild in the street.

Now I admit I had good managers; I liked them. I was sincere in my appreciation of them too. They were gracious people for the most part, the exceptions notwithstanding. But I confused something very early on: I thought that simply because I loved my team and my company, that they too loved me in return and I defined love as being taken care of.

So in the early years, I simply let my managers manage my career and what a colossal mistake that was. Be in charge of your own career and drive it forward. If they give you opportunities, look at your plan and see if it aligns to where you want to be and what you want to do and if it does not, then decline. You decide where to go next, how long to stay on this team, and even what projects you are going to work on. Have a voice about your career because no one else will.

Career Fact #7: Impact and results are not the same so ask yourself what is the meaning of all of your work.

This is for those of you who want to do meaningful work with your time and your life. Don’t be like me and go through a roller coaster period. For a while, I was miserable and frustrated and trying so hard to succeed and for then another while, I couldn’t care less so long as I got my sweet paycheck and then last and certainly best, I woke up and realized how much I do indeed crave meaningful work.

And meaningful work, I had not at my old job. I looked at what I was doing and how utterly meaningless it all was. Do not confuse results with impact. Are you having an impact in your company, in your customers, in your community or in the world? Or are you working on some dead-end corporate initiative that will be on the shelf before the end of the quarter, but one that will suck the living soul out of you in the process?

Career Fact #8: No one cares if you quit or leave or even die so don’t kill yourself for the corporation.

Sorry to be so dramatic but I wish someone were that dramatic with me. The sense of urgency about everything at the corporation is ridiculous and the sacrifices expected of you are uncalled for.

Some people cruise by, yes. Others are asked to do horrendous amounts of work and for that period of time, you are made to believe that you matter, and that your work is central to the company. Well, I’m sorry to say that even if you are the VP or the CEO, you are not that important. You are in fact entirely – and quickly – replaceable. So what are you doing giving up on your family time and your health and well-being? What are you doing getting so stressed?

Make smart choices and draw the line where it needs to be. Ironically, that line brings you respect and you may find balance in your personal life again.

What Career Is Right For You?

Hope these facts and mistakes around a corporate career resonated with you. Remember to not fool yourself into believing that (a false sense of) security is a fair price to pay for misery. Or this great story on whether timing is all that is cracked up to be. You liveonce. You don’t get second chances if you wait too long. And you don’t want to miss out on fulfillment in your work and reaching your highest potential in this lifetime.

What do you think? What career is right for you? Are you in a corporate position and do you experience any of these signs? What are your thoughts on my advice here? Feel free to disagree. I love a good argument. And do leave your brilliant thoughts as I love to engage with you here.

Creators_Mastermind

UPDATE!!!! The Creator’s Mastermind is Here. Click this link to check it out

 

 

CEOs, I have some news and I wanted to let you know first. 

 We’ve had a lot going on behind the scenes, tour planning, speaking, book writing, partnerships, and some kind of way, I’ve gotten an invite to Google Headquarters ( June 27-29th, I’ll be doing tons of vlogging).

You’d think it was enough that we have this AWESOME event coming up next week, the Women of Power Virtual Summit. Yep that too. But I’m constantly in work mode to bring you the BEST.

I’ve been hinting around on the Facebook page that because the #CreateChallenge went so dang well, that we were expanding the project into something bigger.  Because you’re a part of the Women CEO family, you get to be in during our First Access phase. 

What is it??

We are launching a NEW Program to help you get those juices flowing, kill those goal crushers, get projects created, build a team, then launch the hell out of your projects. Or in other words, we are creating a program to show you exactly how to share your talents and gifts with the world. 

BUT FIRST……

As I’ve been mentioning in my not so subtle hints, we are having a Free 3 Week Mastermind Video Series FIRST! This video series will:

  • kick your butt ( with love ) 
  • get you out of your own way
  • give you tons of tools & resources
  • give you the space, opportunity, and a platform to interact with a group of people with a common goal…… TO CREATE!
  • gives you access to the New Program Launch FIRST

Yep so we will work together for 3 weeks FIRST. You  will get a new video each week, then we will meet up and have a private group Virtual Chat to discuss that week’s lessons, answer questions, discuss next steps, and clear out obstacles. 

When we finish the 3 Week Mastermind Series, the new program will LAUNCH! But the participants in the Mastermind Series will have access FIRST!! How cool is that? So here’s how you get in:

Click here and tell us ‘ You want in”.  On June 30th, we’ll let you know who has first access……… You want it, we’ve built it, get in!

Kristi 

 p.s. Yes, we are still having a fabulously content rich, POWERFUL virtual conference next week, June 25-27th. If you haven’t registered yet….. click here to do so.

 

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From www.powerculturemag.com Issue 3 ” The Power Writer’s Manual” 

by: Kristi L. Jackson, Founder

We have such sterilized, neutered, basic conversations that we easily blend into the crowd. But who wants to blend? It’s 2012. Blending is for suckers or at least companies who don’t want to stay in business long. Authenticity, though sometimes ugly, truth wrapped in sandpaper information, if filled with an educated, thoughtful opinion, it’s the most accepted way to communicate through your writing, speaking and business. 

In the day of Twitter, Facebook, and several other forms of social media, your bad mouth or unpopular words can go viral in seconds and you can’t take them back. But there’s a way to genuinely connect with your target audience. There’s a way to find your tribe-those people in the world who can only be motivated by YOU. Haven’t met your authentic voice? Below are 5 strategies to discover her. 

5 Strategies to Discover Your Authentic Voice

  1. Let it burn.  Make a list of ALL of the people you’re worried about judging you if they knew your true thoughts. Next to their name, write how they directly benefit you, your business or your life……..coming up short? Exactly. After making this long list of nobodies…… BURN IT! Next step….
  2. Trot out the journal. Yep, that collection of your most intimate, personal thoughts. There was a time I wondered why my journal was so interesting but my writing was less than exciting. Reason was, I was writing the article minus me. I would write, then censor, then re-read, then judge, then try to sound important, then regurgitate other people’s stuff I’d read. I found that when I felt no one could judge me, I would produce the most beautiful thoughts, opinions and perspectives on life and my passions. The same way you write when you think no one’s looking-that’s your voice. That’s authentic. Find a way to write and speak in your journal voice without fear of judgement. Wouldn’t you rather be judged for who you are than loved for who you’re not? 

3. Don’t perpetrate. Know something-say it. Don’t know something-don’t hide it. Simple. Don’t hide behind fancy facts. Learn how to ask questions. People respond better to a genuine request for information rather than an opinionated wrong know it all.

4. Speak from your heart. Speak from your own experiences, not what you’ve read. Relate it to your audience;

  • How you did it
  • What it took for you to accomplish a goal
  • How you got your first client
  • How you execute your successful social media plan
  • How your self-evaluation qualifies you to consult someone else

Tell your story. Let your OWN life be your guide.  

5. Find your true perspective. Don’t try to write and speak in someone else’s voice or style. I am by no means saying not to get educated on writing copy or speaking professionally. I am telling you to find your style in both areas. Have a sense of humor- then tell a joke or two. Really opinionated about a sensitive subject-state it intelligently. Because nothing is really new, everything has already been said. So what becomes important is how you say what you say. Learn what your perspective is, then speak on it. Many people do not care for Elisabeth Hasselbeck of The View, but she’s intelligent, her job is solid and guess what…..she’s not boring. 

Trying to be a carbon copy of someone else brands them not you. Do you want to be a follower in their tribe or find your own? There’s a group of people out there who want to learn, follow and work with you. Find your authentic voice, then your tribe will appear. 

Sincerely,

Kristi