Business Bundle 3

As requested, we’ve put together some of our BEST products into Business Bundles of products that can be BEST used together!!

So, here are the bundles AND the description of each product below!

Present, Promote & Sell Yourself as an Expert and the ReThink Strategy Guide ( regular is $158 together ) Bundle $115 Here 

Self-Publishing Execution Plan & the Strategic Marketing Execution Plan ( regular $79.98 together ) Bundle $50 Here

Think Big. Startup Small & the Master Strategy Planner ( regular $54.98 together ) Bundle $40 Here

Self-Publishing & Strategic Marketing Execution Plans & ReThink Strategy Guide ( regular $178.98 together ) $135 Here

 

ALL items are digital and ALL items can be purchased individually in our store here 

 

 

present

Present, Promote and Sell Yourself as an Expert is a 44 Page eGuide with over 200 links on just “How” to create your brand, your platform, and products to present you an expert in your industry-EVEN as a beginner. There are many additional resources, articles, templates, scripts and video lessons embedded within this eGuide.

 

 

 

Self-Publishing Execution Plan. This is one of our BEST Sellers with 39 pages that are laser focused on teaching you how to take that idea from your head to a plan, a book, then actually launched with a focus on your goals, profits and reaching your ideal reader. Screenshots, book budgeting spreadsheets, marketing planner and tips included.

self-publishing
This execution plan shows you Step-by-Step, how to Write, Self-Publish and Profit from your words, your lessons, your story or your knowledge.

 

Strategic Marketing Execution Plan. Nothing happens until you market it properly AND in front of the right customer. This 31 page digital execution plan brings you through the steps of understanding your goal for your projects THEN how to create a multi-channel marketing plan utilizing multiple platforms and modern strategies.

 

Marketing Execution Plan by Women CEO Project
Marketing Execution Plan by Women CEO Project

 

Think Big Startup Small

Think BIG. Startup Small. A 57 page comprehensive eguide on free to low cost online tools and included case studies for the modern entrepreneurs.

 

 

 

RT ebook-cover

ReThink Strategy Guide… This 84 is the deep dive into business strategy with full text, examples, embedded scripts and over 200 additional links, articles and videos. This entire guide was created to help you understand business strategy AND give you action steps to implement into your business TODAY.

 

Master Strategy Planner ( the digital version ). This 92 page book is our BEST seller with 9 chapters, 16 templates and step-by-step guidance on how to build a solid and strategic foundation in your business.

 

Master Strategy Planner
9 Chapters, 16 Templates on Building Key Business Foundations and Strategies
1

Over 300 of you joined us for the LIVE 2 Week MasterClass on just “How” to Get BIGGER Business! 

 

We covered:

The Mindset

Your Value

The Package

and Stepping it UP!! 

 

And NOW, I’ve made the entire course LIVE on the website. So here are the details:

 

Steps:

  1. Click here to Download your MasterClass Workbook
  2. Click here to Download your MasterClass Weekly Planner
  3. Click here to Download your Resource List and your 2015 Book List 

Click below to Access EACH Video Lesson:

MasterClass Intro Video

Video 1: The Mindset

Video 2: Your Value

Video 3: The Package

Video 4: Stepping it UP!! 

 

Now here’s something I want you to do- go to Instagram { @womenceoproject } AND/OR Twitter {@womenceo } and let us know what your BIGGEST Ah, Lesson or takeaway is- we’d totally appreciate your feedback. 

 

Have a wonderful week CEOs!

1

Good Morning CEOs!

Recently, I had been hinting at a new training coming and guess what? I’ve decided to give the New Training to my database for FREE.

Yep, because our friends get benefits- you will get this in your inbox this evening…

What will you get?

{ FREE } 2 Week MasterClass on just “How” to Get the BIGGER Deals.

Like how do you go from lil money to bigger money? How do you go from running up and down the street behind $200 projects to bringing in 5 -figures or even 6 figures?

We will talk ALL about that over the next 2 weeks. This FREE MasterClass will give you:

downloadable tools,
workbook & worksheets
action guide
resource list
videos
giveaways
and end with a LIVE Q & A on April 29th ( we will announce a pretty spectacular giveaway here)

Yep…… ALL FREE

But again, because our friends get benefits- we are ONLY sharing this FREE Course with those special VIPs in our database.

This evening, be on the lookout for the email, click the link and get started on getting that BIGGER Money.

With Great Expectations,
Kristi

pick my brain

CEOs, I’m often asked if I’m free for lunch or coffee to answer a few questions, if I could shed light on a particular topic, or to “pick my brain” on a burning question.

As I grow Women CEO Project deeper into the United States and other corners of the world, me and my lil virtual team of help are pretty stretched to say the least.

So I wanted to point out the many ways in which you can actually “pick my brain” and probably get your question answered immediately.

Here are a few ways that you can have access to me, arranged from least expensive to the most and from immediate accessibility to scheduled.

  1. Check out and subscribe to my blog posts. These are some of the BEST content-filled posts that I create to offer our audience and I post tons of information, tools, tips and lessons on a regular basis. The BEST place I suggest you get started is by going to the resource page here.

  2. New to the Women CEO Project family of products is our HIGH energy and content filled podcast available to you on iTunes. Here I, and sometimes a guest, tackle the pros and cons of growing a business, the lessons learned and the new tips, tools and technology available to help you get past your fear, start thinking strategically, and start creating your own opportunities. To start listening to the Women CEO Project podcast, click here.

  3. Read past issues of Power Culture Mag. This magazine is PACKED with information from women entrepreneurs who delivered up close and personal business truth. No teaching from the podium, these interviews are real. They are some of the BEST business lessons I’ve personally learned and shared with our audience. I often refer back to a past article to answer a current question, so to see if one of your questions has a detailed and real world answer already written, go here.

  4. Grab one of my eGuides. I totally pour out every ounce of knowledge I have on a particular subject into these guides. They are easy to read, to follow, and offer MANY additional tips, tools, articles, and resources. To check out all of our current guides, go here.

  5. Come to one of our live or virtual events and trainings. You can always keep up with Women CEO Project events by subscribing here and by keeping an eye on our event page here.

  6. Become a student in my signature course, The Creator’s Blueprint, where I take you step-by-step through a 6 module online course and offer you 12 additional digital action guides, templates and checklists. This is the MOST comprehensive course to get those awesome ideas out of your head and start creating your own products, services and events. Get more info here.

  7. Become a member of our next Global Mastermind Circles team. We host 2 teams of entrepreneurs per year who are exposed to proven experts and facilitated by me personally. Members get access to experts advice and my own, get peer-to-peer mentoring, high-level brainstorming, and a personal accountability partner. To learn more about the Global Mastermind Circles and get on the waitlist for the next team, go here.

  8. Book me as a speaker. I’ve spoken for large audiences and small, including the Nigerian Women’s Empowerment Association, Microsoft, Dress for Success and Texas Women’s University. I am the speaker to call for a clear, concise, innovative, and honest business message delivered professionally. For my specific speaking topics and rates, click here.

  9. Let’s work together to build you a custom strategy plan, gain clarity in your business, or refine and channel your talents into tangible products through a private consultation with me. Some of my past clients include Chase Bank Corporate, IBM, Urban League, an International President AND ambitious, bad azz small businesses who are just starting out. To get more information about private business consulting with me, click here.

Plenty of options for you to pick my brain whether I’m flying coast to coast or sitting in front of my desk. Many options are accessed virtually which gives you immediate access!

If you have a question, a suggestion, or would like to bundle a few options, email me here.

 

SIGNUP FOR A

POWER-PACKED 6-FIGURE TUTORIAL

first ebook

Gearing up to write that first ebook was pretty daunting for me. I was dealing with the fear of it being “wrong” and all the while, wondering who in the world would read and respect my ebook. It was my business consultant’s idea- she thought it a shame that I was producing so much content, yet I was not leveraging that content in a way that would:

  • market my business

  • position me as an expert

  • make some passive income

  • brand me as an thought leader

  • get me attention and possibly speaking engagements and clients

Yep, I had all of that sitting at my fingertips and she wasn’t shy about staying on my case about creating a book. Once I did create my first ebook and saw how many times it was downloaded- my lil DIY project… it opened my eyes to the possibilities of creating my own bodies of knowledge to do its digital work of grabbing me leads and clients. Now I absolutely love putting together an ebook for my audience and have created a simple system and an online product to help you do it.

I’ve stressed the utter importance of creating for your own business, but today, for you who may feel that it’s just too big of a task, I want to break down how to write your first ebook in this step-by-step guide.

  1. Brainstorm ideas about a topic.

    1. Think like this, “ What do I want to teach my audience ?” and “ What can I create that is highly useful?”

    2. Has your subject been done? No problem if it has, but brainstorm ways that you can make it better and make the ebook “your own”.

    3. Is your audience interested in the topic? Is it a topic that they ask you many questions on throughout the year?

    4. Is it a topic that can fit into the FAQs ( Frequently Asked Questions) Yes, you can build an ebook around frequently asked questions in your industry or niche.

    5. Is it a topic that can fit into the SAQs ( Should Ask Questions) Yep, you bet, you can write an ebook around a topic that your audience should ask about but maybe they don’t know the exact questions they should be asking. Sitting with my accountant for only 10 minutes conjures up many should ask books that she can write. I don’t know what to ask, until she brings up a subject that I am totally clueless on.

    6. Start getting familiar with publishing platforms. There are several different ways to publish your ebook and I suggest you do a quick Google search for “ebook publishing platforms” and spend some time going through your options. Also, depending on which publishing platform you pick will determine the cost to your total ebook creation and launch.
      how to publish and ebook photo

  2. Create an outline ( just the topics and headlines for now) You do not have to know everything upfront. You will probably change photos, chapter titles, move chapters around, or scrap some altogether. Creating an outline, just helps to keep you organized and it also helps you to not feel overwhelmed.

    1. Determine any links you want to include ( any of your products, affiliate products, events, blog posts, or websites you want to mention in the ebook) Add them to the chapter outline.

    2. Determine what photos you want to use in the ebook and start finding and filing them.

    3. Come up with chapter titles

      1. then what sections within each chapter

      2. then possible products, programs and events for each chapter

    4. TIP: Mindmaps are really good for the creating an outline or you can just use Google Docs

 

  1. Write dump each chapter one at a time. Meaning, DO NOT EDIT right now. Tame your fingers to do no backspacing, no corrections, no fixings right now. This is one piece of Best Selling Author Terry McMillian’s writing advice. You will kill your creativity if you keep interrupting your flow. One of our BEST Selling eBooksPresent, Promote & Sell Yourself as an Expert” was written ALL in one night. That’s right, one night after a conference by myself in Dallas, I sat by the fire, the concierge kept bringing me cookies and milk ( I kid you not) and I wrote and wrote, and did not correct a thing. This book was pretty detailed, but had I stopped myself to edit or fact check, I’d still be trying to finish it. So JUST WRITE!

    1. Side note, I like to use Google Docs to write ebooks because if your computer drops, you forget to save, anything happens at all, your work is saved.

  2. Go to sleep. Yep. I include this step now. I have found that sleeping after you finish your work is the best way to find mistakes and make good changes to your ebook… in the morning. If you try to do it all in one sitting, you will miss several mistakes as your eyes will easily glaze over them.

  3. First edit and add in your details. After you’ve written your first draft and slept on it, now you want to go back in and make corrections. You will see glaring errors since you now have fresh eyes. This is also the time where you want to drop in all those websites, events, books, resources etc. that you want in the ebook from your outline. I would double check each link again just in case.

  4. Source a team to help you make your book a winner, because no matter how good your information is, competition is high and no one will take your ebook seriously, download it and definitely not pay for it, if it isn’t well designed and laid out. A couple of resources to create a team for your product is,

    1. Elance is where I find TONS of designers. I like that the site protects me if there is a disagreement, and I can post my job with my budget and requirements and get designers to bid on it. Then I go in and pick the designer I want to work it. Simple as that. Two jobs that you want to consider to complete your ebook are a

      1. Designer and

      2. Editor. The editor makes sure that your content is flowing properly, things are spelled correctly and that your writing voice sounds consistent. Many people have asked me if they can skip this step ie. DIY or get it done on Fiverr, and I’ve done both. Both times, I regretted it. The DIY route and the cheap route cost me more in the long run, and had to be done over. I suggest to budget for a range of ( $75-$170 ) for the cover design and layout of your ebook ( make sure to put in your job description that you want both done. If you don’t, they will think that budget is just for the cover, )  and $100- $150 for the editing ( this price highly depends on the number of pages. If you have over 60 pages, plan to spend more for editing and for designing)

      3. TIP 1: Source your own photos on these free places like Compfight, Google “Royalty Free Photos” OR ask the designer if they already have an account at a stock photo site. They ALWAYS do, meaning, they have a monthly membership where their price doesn’t change no matter how many photos they download. If you don’t ask for this, they may try to charge you for the photos that they are getting for free. Just a tip to save you money. I give more tips like this in this FREE Video Series, click tab 3 Creating the Dream Team AND download a free toolkit here to get all the tips to deal with designers and freelancers successfully.

      4. TIP 2: Ask your designer to give you a jpeg copy of your cover. You will use this photo over and over, and over and you cannot upload a PDF to many publishing platforms or main social media platforms.

    2. Fiverr. It’s $5 per project and you can get some decent work done here. I would suggest Elance as your top choice, but if you are really, really strapped for cash, there is always Fiverr and tons of magic can happen there.

  5. Shoot your book off to be edited. While your team is designing and editing your product, this is the time for you to create a Marketing Plan! You have so many options here including this ALL things marketing resource guide, but the first thing to do is to determine where your client is hanging out? The people you want to get this ebook, where do they go for this type of info? Start there and don’t be afraid to go to a few different platforms to market your product. For example, a simple plan could be something like this:

    1. Pick 3 Social Media Platforms to share my new ebook like

      1. Facebook, because of sheer numbers, no matter where you audience hangs out, many of them will be on Facebook.

      2. Pinterest ( develop a Pinterest board around your book subject, its topics and link to buy)

      3. Video ( this is a great way to create interest in your book and share info/inks to buy)

    2. Develop an interview schedule with this in mind,” Who has my audience? How can this book benefit their audience?” Then develop a pitch ( lovely win/win benefits filled email or phone call) and aim to schedule 5-8 interviews minimum.

    3. Create a blog post series around your ebook. This can start before it drops to get your audience ready or you can start it the day your ebook launches. In the blog series, you can share topics that you are including, or ask for feedback on topics you plan to include.

    4. In the same tone, you can create a video series discussing each chapter or the first 3 chapters, or the first chapter ( you see the point) or simply about your new ebook and make sure to give TOTAL details on how to get to more videos or blog posts in the series and definitely the link to purchase or download the ebook.

    5. Consider selling your ebook on Gumroad. I have found this tool to be ABSOLUTELY wonderful for selling digital items. We have a MASSIVE List of digital tools that can help you in several areas of your business in this ebook, Think BIG, Startup Small: The #1 Webtools List for Entrepreneurs, which of course, is hosted on Gumroadgumroad

    6. Create a hangout ( free Google Plus hangout) or Virtual Chat ) around the launch of your ebook. Make sure that if you do all of this, that you have put in the work. Make sure that you have a WONDERFUL cover, your ebook is edited as best as it can be, and all links are working.

    7. Create a Twitter program. We create Twitter programs for ALL products, services and events. Twitter is just an awesome way to get your news out there quickly and it can trend if it’s interesting enough. We start creating our campaign by looking through what we consider to be some of the best tweets out there- a little Twitter research/brainstorm time, then I come up with our tweets including links, hashtags, and dates, etc.

    8. Consider selling or sharing your ebook on Amazon, eJunkie and many other sites that hosts digital products or publishing platforms ( I list many of the best ones in thePresent, Promote ebook I mentioned earlier)Present Promote_200413_Flat

  1. Editing, Scheduling, Getting your Ducks in a Row! So now is the time for final editing of your ebook. Yes, even if you hired an editor, you need to look through your book more. They may have made mistakes or made changes that you don’t agree with, also the designer may not have understood something and there is an error. Also, this is the time to check all of your links. One of our ebooks has over 400 tools and links, and it took forever to check behind the designer, but I am SO glad that I did. Several of them were not working, were going to dead pages etc. The final product is ultimately your job.

    1. This is the time that you want to

      1. schedule all of your marketing efforts

      2. double check your interview appointments ( always double check)

      3. get all your design work together and schedule this too

      4. get your blog posts and videos written, recorded, edited, together, and scheduled

  2. Then LAUNCH!! Yep, this is the step that many people don’t get to, but we have absolutely no idea if our ebook will sell, will be received well or present us in the way we want to be presented. You  MUST put it out there to find out where you can improve and what you will do next. Important side note: You will ALWAYS, ALWAYS, ALWAYS find a mistake or two afterwards. After editing, and editing, and editing, I always find 1 or 2 or 4 in our Power Culture Mag, but guess what? Over 400,000 women ( and men) still find the digital magazine quite useful and worth downloading. So, we’ll just make a commitment to improve along the way.

  3. Review, Revise and re-Launch! This is another step that gets entrepreneurs down… The numbers aren’t what we expected, so we quit. Or, we didn’t have a way to measure the numbers and we have no idea how we did. I suggest using Gumroad as mentioned before, because you can see, daily, how many people are reviewing, buying or looking at your book. Also, if you host your ebook launch on a separate page on your blog, you can add free Google Analytics to the page and totally measure EVERYTHING. I have a highly useful post here on how to use some of Google’s free tools for your biz. But the key is to measure, review your results, make changes where needed and launch again!

 

So there you have it. This ultra long post WILL get your first ebook done, marketed and launched! Ohh and as I mentioned above, here is our first ebook. It wasn’t the best, it was done on my computer, yet it’s gotten over 10k downloads, sooooo the moral is to START!

 

If you feel you need extra hand holding through the ebook creation process or to create another type of information product for your business, I have 2 options to share with you, this is more personalized hand holding and this is a work at your own pace at 2 am if you want to hand holding… your choice.

Good luck and when you finish your first ebook, please drop the link for us in the comments!

 

**** Sneaky note: Our first 5 comments gets a FREE Content Creation Outline***

marketing101

This is the Ultimate Marketing, PR and Social Media Holy Grail of lists containing OVER 175 marketing articles, over 75 marketing strategies, 5 social media business guides and kick azz public relations tools. This IS the Ultimate Marketing list to get YOUR business noticed, managed, branded, and published. Get coffee and DIG in!

 Marketing Education

  1. Comprehensive Marketing Education: MarketingProfs
  2. Mplans : Over 500 Examples of Strategic Marketing Plans
  3. American Marketing Association Latest trends, tools and events
  4. Content Marketing Institute 

 Marketing Research

  1. MarketingProfs
  2. Market Research 
  3. Know the Demographics of your ideal client: Free Demographics
  4. Annual Reports: See what your competition is doing yearly
  5. Research your competition, know where you stand: Compete 
  6. Get Company Information: Hoovers

 Marketing Strategy 

  1. Inc Magazine- Marketing Strategies 
  2. Marketing Strategy for 2013 
  3. 10 Marketing Strategies to Get Noticed, Booked and Paid What You’re Worth 
  4. 2013 Marketing Priorities Report by B2B Marketing Mentor 

 

marketing cloud

 

 

5 FREE Marketing Ebooks

  1. Conversion Psychology by Gregory Ciotti 
  2. The Ultimate Guide to Landing Page Optimization by Oli Gardner 
  3. Marketing Benchmarks from OVER 7000 Businesses by Hubspot 
  4. B2B Marketing Innovation, Advice from 33 Thought Leaders 
  5. 48 Ways to Social Power Your Business by Saleforce

Help Producing Content

  1. Copy for Bylines 
  2. CopyBlogger : TOP Content Website!!!!!!
  3. Blog Post Idea Generator 
  4. UberSuggest : Suggestion help on steroids  

 FREE Marketing Tools

  1. Google Keyword Tool: Find out the best words to use in ALL of your marketing
  2. Identify your competitor’s most shared content : Social Crawlyitics 
  3. Pinalytics : Find out who’s sharing what content on Pinterest
  4. Ask a question,  Quora gives you an answer 
  5. 54 Brilliant Homepage Designs from Hubspot  

Social Media

  1. Socia Media for Small Business Guide 
  2. Twitter for Business 101
  3. Do deeper Twitter analytics with Follower Wonk
  4. Twitter Guide Book for Business 
  5. Facebook Guide for Business 

Public Relations

  1. A Beginner’s Guide to Public Relations 
  2. PRnewswire : Everything Public Relations
  3. Big company exposure. Small price: Bite Size PR 
  4. PRWeb : Digital PR tools and management

 Press Releases

  1. PitchEngine : One of the better resources for the social media press release
  2. BusinessWire : The leader in press release distribution
  3. Free Press Release 
  4. Submit your press release today, get results tomorrow : prLeap
  5. Blog Friendly PR 

 Get Press. Some of it FREE!  

  1. Help a Reporter Out ( HARO ) 
  2. Reporter Connection 
  3. Seek or Shout : Connect. Collaborate. Communicate 
  4. The Journalist’s Little Black Book : Flacklist 
  5. Post your pitch and POOF, find out the journalists to connect with : MatchPoint 
  6. Find the journalists you need on twitter and social media : Muck Rack 
  7. Find bloggers looking for someone with your expertise : Bloggers Link Up 

Kick Azz Marketing, Branding & Social Media Articles 

WHEWWWWW!! Long list eh? What did I miss? Add the Marketing, Social Media or Public Relations tools you love!

writing-just-do-it-logo1

 TOP 7 Apps for Writers 

  1. Clean Writer Pro
  2. My Writing Nook
  3. Chronicle for Ipad
  4. Dictionary.com
  5. Pages
  6. Dragon Dictation
  7. Dropbox

TOP 4 Books for Writers

8 Music Tracks to Write to

6 AWESOME Writing Articles 

10 Pieces of Writing Advice

  • “Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass” David Ogilvy 
  • If you don’t have the time to read, you don’t have the time or the tools to write.”    Stephen King
  • “When something can be read without effort, great effort has gone into its writing.”   Enrique Jardiel Poncela
  • “Don’t get it right, just get it written” James Thurber
  • “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”   Scott Adams
  • Writing comes more easily if you have something to say.”  Sholem Asch
  • “Use short words, short sentences and short paragraphs” David Ogilvy
  • “Work on one thing at a time until finished” Henry Miller 
  • “As a writer, you ask yourself to dream while awake” Aimee Bender 
  • “Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way” E.L. Doctorow