Business Strategy

It was a SUPER ambitious goal of mine for 2015 to work with MORE entrepreneurs on their business strategy, planning and marketing.

To do this, I’ve been offering LIVE Implementation bootcamps to work hand in hand with business owners as a group and NOW, I’m offering this Intensive Bootcamp ONLINE

Sept 12th

9am to 2pm

(will be recorded) 

You can attend this upcoming bootcamp online from anywhere in the world, ask questions, download ALL of your materials, and registrants will receive the recording to replay the session as much as you need.

Most Importantly….. Take a look at what you will learn below…..

I’m introducing 2 NEW Documents created JUST for my clients:

– a Marketing Funnel Map

– a Strategic Marketing Template

Also, You will Leave Sept 12th –> Knowing These Key Strategies

  • What you want your brand to “say” so you deliver a Consistent message

  • Who your client is , so that you can ZERO in on the right person

  • Where Your Ideal Client is located

  • What your ideal client NEEDs from you

  • Niching down your Offerings so that you can deliver your ” BEST ” work

  • What marketing, social media and other digital Channels to deliver it to them

  • What are your BEST financial buckets

  • How to create funnels to fill your financial buckets ( funnel mapping)

  • What’s the BEST audience for you to speak to

  • What your 2 KEY speaking topics should be

  • How to make the MOST Profit when you show up to speak

  • The Major Components of your speaking contracts, emails, and pitching templates

  • What KEY sections should be in your NEXT Proposal

  • How to write a proposal that increases your chances of a YES

  • What organizations you should pitch your business to

PLUS I’m giving These —–>>>> BONUSES 

Digital Marketing & Social Media Tips, Tools & Strategies

Marketing Plan Review

 Money Saving Budgeting & Planning Template

 Spend vs Save Analyzer

I’ve put A LOT of information into these sessions​ so that you leave with the STRONGEST foundation possible to build or expand your business as strategically and with as much profit as possible.

The Online Strategy Bootcamp is Now OPEN

Click the link below, scroll down the site to get ALL the details, FAQs and a Few Video Testimonials…..

register now





Forty Percent of women in this country are primary breadwinners.

Women are getting married later and later or not at all, BUT are still responsible for paying their student loans, all of their bills, helping their parents…..

Fifty-six percent of women think discussing money is too personal.

Over Sixty percent of women would rather talk about health issues with their doctor than talk about money….

I could make this list all day….

When a man talks about money, he’s virile, strong, smart, progressive, innovative…..when a woman discusses money, and for that matter, getting her piece of it, she is seen as greedy, a gold digger, arrogant, over-confident, possibly even a bitch.

I’ve heard all of these words……and it’s always on a day that I woke up at 4 am, or a week that NONE of my proposals went through, or all I’m hearing is no’s and then there’s one woman or a few, who think you shouldn’t have one single day of success….

I digress….

About 6 years ago, before there was Women CEO Project, I was invited to a class, accidentally I believe, because I happen to be the only woman in the room. Not to be embarrassed, I stayed in the class, even though VERY uncomfortable, but pride happened to save me that day.

That day, I truly learned how men and women thought different about business, money, what controls their business actions and decisions.
These men discussed A/B testing ( split testing ) money, analytics, costs, profits, budgets, raising prices, millions, growth……

You get the drift.

It was a totally new experience for me and the impetus for developing my thoughts on how to focus on, look for and ask for the money I thought I deserved.

I started Women CEO Project about a year and a half later, and for many of you, you don’t know that in the OVER 80 classes we had in the first year…. I made sure each and every speaker I invited spoke about money. I don’t care if they were talking about social media, or marketing or whatever- the subject HAD to have a money angle.

I didn’t care about how good the talk made us feel, if we felt closer to each other, happier, sisterly… I wanted us to feel and be rich. 

That talk isn’t for everyone. I’ve learned that over the years. That there are some folks who really, for whatever reason, needed to feel comfortable with a group of women, but they didn’t necessarily want to thrive.

That is where the sea divided for me.

I learned there are differences in our goals, but I wanted to make it clear which side of the fence Women CEO Project focused on.

I get flack for this sometimes. Women are looking to get friends and I’m talking about getting a check.

Not just Kristi’s words, but statistically, women DO NOT like to discuss money in business or corporate. And CEOs, this is EXACTLY why we statisitcally make MUCH less than men do.

You see, these men in the meeting didn’t care that the money conversation wasn’t comfortable for everyone, they knew that they had people to provide for and goals to reach, and even through discomfort- they had to enhance, correct, and perfect their own money conversations.

Yeah, this message is long, but needed.

It’s a horrible cycle and circle. 

But, because women don’t like to discuss, ask for, or insist on their own money, they not only get paid less – they pay less, they beg more, they try to negotiate other women down to the peach meat, because they not only aren’t getting paid their worth, they also find it hard to put worth into another woman’s business.

To see women de-value other women….. it’s painful to all of us…. it MUST change. This MUST stop with us.

We MUST understand, to fix the cycle, we have start with ourselves. 

Do This…

Learn what your product is. Make sure that it is of value- not just to you, but of value to offer someone else-meaning…. How does your product benefit your potential client?

Make sure you get a handle on this.

Then learn how to market yourself the BEST way possible, across multiple channels, and do it consistently.

Put in THE WORK. Don’t try to sell your audience info from 2010. They got it by now.

I learned it at this point. That’s why I’m ALWAYS giving away. The course you take me with- WILL be my latest, my newest, my BEST education. You must invest in learning your craft THEN marketing your knowledge to a level that folks KNOW that they are out of line asking you for free…. ( but they will still ask- expect it)

Don’t pick the coach or the product that is the cheapest. Think like this- if it’s the cheapest- are you happy with the smallest return? Pick the BEST product, course, coach or program that you can at the time and DO THE WORK.

Women will talk about their husbands, their sex lives, their childhood issues….. but won’t talk about money, won’t tell folks they are struggling, or they start feeling success and won’t tell others that it wasn’t always that way.

I’ve decided I will talk about money and business and profits until women start to get comfortable with the conversation.

Get comfortable with being clear and transparent. It’s no one’s business how much you make, but when you don’t want to even approach the conversation- it’s veiled in secretacy when it doesn’t need to be. Learn how to say:

  •  In my business, I must make a profit of xx and the price I charge allows me to do this.

  •  I understand you don’t put value in what I offer, but I do, and to work with me- we will have to see eye to eye on my price.

  • Start paying prices. I’m known for not negotiating with women hard. If I even contact you- you obviously have value- so I will either pay you your worth or walk away and tell the TRUTH about why I’m walking away… because I can’t afford you at this time. I won’t walk away and try to make it look like your service is bad…. Don’t do this ladies, it gives gas to a perpetually awful cycle, insecurities, and keeping us ALL DOWN. If you can’t afford something at the time, say that. There is no shame in that. Then come back when you can pay the value.

And, for the friends and family script, get comfortable with saying….I love you as a friend, but I cannot give you my assets, my retirement, my children’s funds, my business savings, my vacation, my parent’s stipend or that bit I have tucked away so that I can stop striving and start thriving. No, I can’t give you a discount or give you something for free and sellout on ALL my other goals.

Lastly CEOs, I know, this was long, it was needed and pressing. I am seeing too much ” I chop- you chop” mentality in our sisterhood. We are to uphold, respect and grow each other- but not to the detriment of ourselves or by giving away all that we have for FREE. Let’s get comfortable with the money discussion, with seeing other women prospering and instead of speaking negativity- take her course, ask her how, find out where she is speaking, hire her as your coach, buy her book, pick up the knowledge she is dropping, but by ALL means, don’t shun her, abuse her, use her, or de-value her… She’s probably doing her best to be the best and trust me, if she’s truthful, and if you ask her, she will probably tell you, that she was in the same shoes you’re standing in, in not too distant a past…

Let’s grow.

With the Highest Expectations,


PS. The 2 Week Online Mastermind and a deeper money discussion/lesson starts in just 2 days on Monday, July 6th. You have 48 hours to join us  { HERE } 



Andddddd now we pack our lil duffle bag….. I’m hitting the road again from almost ALL of July to 4 tentatively 5 countries ALL while working, consulting, running a 2 Week Online Mastermind and hosting meetings. And as I’m organizing my schedule to be gone- I got one REALLY big question over and over…. ” How do you run your business while traveling the world?”

What I can tell you CEOs, is that it is not easy, it requires a lot of planning, some flexibility because all the planning in the world is still not without obstacles AND it’s really good to network with people outside of your immediate area ( blog post on Global Networking coming ! )

So, in addition to planning and organizing, there are some staple tools that I use to keep everything running smoothly, consistently meet with my clients,

So how do you run a full business online?

MUST Have Digital Tools for the Traveling CEO

  1. Some type of video conferencing. I like to use Google Hangouts because it can be recorded and I can do screenshare to discuss documents with my VA. I can also use it for client meetings. I also use Skype- not for client meetings so much but to make free calls to family while I’m traveling the world to save on the phone bill.

  2. Some type of cloud storage software like Google Drive or Dropbox or both. While traveling, I’m always approving designs, videos, proposals, forms and client work. There is no way I could stay on top of this without having all of our files in the cloud. Also, with all of our work files being digital- I can grab any device ( phone, iPad, iMac or Macbook) and get to work without having to bring a portable hard drive. Also- ninja tip– I save all important proposals/presentations on my iPad or laptop in the case I need to present and I find out last minute that my presentation room doesn’t have wifi ( happened to me in Chicago for a presentation in front of 300 women :)

  3. Software or an app to keep your calendar organized. Traveling across time zones will really have you missing meetings ! I use ScheduleOnce to make phone appointments with potential and current consulting clients – and the software makes sure that you are ALWAYS on the right time zone. This tool is a MAJOR lifesaver for the CEO who has to meet with clients online. Another GREAT tool that works with your Google Calendar and have some AWESOME features is YouCanBookMe. 

  4. Another tool to keep yourself, your team and your meetings on time even with being in SEVERAL different time zones is WorldTimeBuddy

  5. While traveling, I keep my receipts in a highly secure place ( ziplock bag) and have found that sending them in to ShoeBoxed for them to organize, file, make copies of my receipts and put into an IRS acceptable document- it BEST for me to stay ready for tax time. I learned this lesson the hard way- needing to expense a very costly piece of equipment and when I found the receipt…. the ink had worn off. Learned a hard lesson.

  6. Paypal or Stripe connected to Wave Apps. These tools allow me to get paid anytime, from anywhere, send invoices and check who has paid.

  7. Hootsuite... Seems like I’m ALWAYS on Social Media eh? Nope, 90% of my posts are planned and scheduled. I was one of their first users of the hootsuite platform and I still utilize this platform to schedule my posts. There is no way to travel, hit different time zones, and experience sketchy wifi and still stay “social ” without a good scheduling tool. Also check out Buffer and Edgar.

  8. While we are talking about scheduling, you absolutely MUST use a tool that allows you to schedule your email blasts to your audience. For the same sketchy wifi and time zone reasons your email software needs to handle this. I used to use MailChimp for a few years until our database reached over 2000- then we switched to Aweber which has more features but works very similar to MailChimp.

  9. Docusign has saved me a MANY times. The first ( and only) time that I have left the country 5 years ago with the goal of running my entire business from my iPad- I got a big deal while at the airport and about to board the plane. There I was, with my iPad, plenty of wifi, no printer, but a BIG need to make some corrections to a document- then sign it. I found Docusign then, and have used it many many times since. While you’re downloading docusign, you will also need to download some type of scanning app for your phone or iPad to copy documents and contracts on the road.

  10. A Virtual Assistant is one of the BIGGEST ways that you will be able to take your business on the road. You can find your VA in MANY ways like a referral, Elance or Upwork. The ABSOLUTE best advice that I can offer when hiring an assistant ( or any position for that matter) is to BE ORGANIZED and know exactly what you want them to do. Usually, when an assistant and an entrepreneur don’t work out- I ask, did you give her step by step  and organized instructions on exactly what you wanted done? If the answer is no- then you went into it wanting them to “figure” out what you wanted- when truly- they can only follow directions in the beginning. So a bit of advice before you jet out of town- take some time to create simple documents of what you need done and list everything the VA needs to know to help you as much as you need her to.

BONUS Tools: Many of the times that I travel, I am speaking as well, and even though it is in my contract to have a lapel mic, they don’t always have one ( or one time it was broken) so I’ve learned to have my own lapel mic. Also, you may want to purchase a portable wifi box so that you can always be connected to the internet for your presentation or for any last minute errors that you need to correct.

These are some of the MAIN tools that I use to keep Women CEO Project running and clients happy while touching as much of this world as I can. Again, the MAIN objective is to be as organized as possible.

If you have meetings at 12pm, don’t start  checking your internet connection at 11:30. If you are doing a presentation and they say that you will have wifi- get to the hotel early ( and download a copy of your presentation on your computer) just in the case that the wifi doesn’t work, they change rooms etc.

When you are on the road- you are expected to give the same presentation and quality of work and whether you are traveling or not- you MUST deliver. These tools will help you do it.

What digital tools do you use when you travel?

speaker's challenge cube

Right now, I have 2 of my private clients on a Full out Speaker’s Challenge…… They have to do’s, a deadline, intermittent goals, tips and tools. I’ve also included a 70 Point Speaker Workbook, ALL of the speaker resources, contacts, and templates in my upcoming 2 Week Online Mastermind….

While gathering this together- it occurred to me that MANY of you might want a little help in the speaking area- that you understand how powerful it can be to your business, AND you are willing to put in the work to get your name, your portfolio and your message out there. 

So here are a few tips and should you use them- you will DEFINITELY be a few steps ahead in this competitive speaking game!

Tips for Your Speaker Challenge

  1. The less topics, the better. If a speaker has 8 topics- would you feel that they are at the expert level in ALL 8? Narrow down your speaking to a FOCUSED 1-2 core messages, tangibles and perfect these 2 topics. 
  2. Yes, you will speak for free initially to build up your portfolio ( aim for at least 5 speaking engagements on your portfolio) 
  3. ONLY speak in front of your ideal audience ( your ideal client is sitting there). If it’s not in front of your ideal audience- what’s the point?
  4. Get organized with your speaking opportunities. We’ve created a  Pitch Template for the 2 Week Mastermind members, but for now, the most important thing- is to keep up with who you pitched, when, what they said, and when to follow up. The key is in the follow up. 
  5. Get a presentation template made for your 1-2 core speaking engagements- meaning, have your slides designed and ready. So if you are called at ANY time ( even last minute) , you can say YES, dust off your ready made presentation and practice your talk. 
  6. Tailor your speaking message to tangible, bulleted ways that can HELP/BENEFIT your audience. There is nothing worse than someone getting on stage- and basically doing a longer version of their sales pitch. 
  7. Create a #hashtag for your presentation. Add it to your presentation slides, and also tell the audience. This will help your speaking pictures, some video and some of your quotes travel through social media. You can also tell the audience that they can take as many pictures as they want and share it to their social media channels using the hashtag. 
  8. Ninja Tip: Think Multi-Channel, Multi-Industry and Strategically…If you speak on say ” Sales using New Media Strategies ” Don’t just focus on one industry because MANY industries need sales help. So, make a list of ALL of the organizations or associations who need “sales help”. This could lead you to bring your message to attorneys, realtors, insurance agents, travel agents, etc. etc. This tip could TRULY open up your speaking options and engagements. 
  9. Use the POWER of Linkedin. Get familiar with the meeting planners and the folks who make decisions on speakers by finding them on Linkedin advanced search and/or groups. Focusing on this social media channel can GREATLY increase your speaking opportunities. 
  10. Sometimes- it’s not about how many speaking engagements you get- but how you can get the MOST out of the speaking engagements you do get. I call the strategy ” One to Many”. I go DEEPLY, DEEPLY into this strategy in this on-demand course here. Find out 1-2 ways to get the most traction out of each speaking engagement that you secure. 

We are halfway throughout the year and these tips will get you started AND We are ONLY 12 days away from the 2 Week Online Mastermind-where we will take these speaking tips 10 levels deeper. To get details on the mastermind click here.

If you have a tip that has worked for you- drop it for us on Instagram ( @womenceoproject ) using hashtag #Speakerchallenge or in the comments below. 

slides pic- London LiveStream
Are you curious why soooooo many CEOs are walking around talking about #TANDEM ? Well, here is your chance to find out.
Many of you joined us from ALL over the world and we were able to TOTALLY break down 4 Major areas of your business that were giving a lot of you trouble and holding back your growth, your money, and that business idea that’s been on your to do list for years.
We also broke down your Money, Your Projects, the Types of Calls that should get your time too!
So below, is the Replay Link, the Slides, a Strategy Planner Spreadsheet AND a Digital Strategy Download for your purse!

{ Business Strategy Video Replay } 

thumbnail London Lifestream

{ Webinar Slides! }

slides pic- London LiveStream

{ Strategy Planner Spreadsheet } 

pic 14 day strategy planner

{ Strategy Planner Worksheets }

Day 1-7 Strategy PlannerDay 8-14 strategy planner



Come to LONDON with me!! 

Join me for a Live Webinar Jam Session that I will be Streaming from London on June 10th @12pm CT and teaching you just

” How to Master Your 2015 Business Strategy ” 


We will Work On: 

  • How to Determine Your Business Goals & Match them with Your Money Channels
  • How to Plan Money Tasks for a POWERFUL Week
  • How to Launch a 14 Day Business Strategy that Implements Your Goals
  • What Technology & Tools You Need to Run an Efficient & Effective Business Strategy
  • And ALL attendees will Receive a 14 Day Strategy Template!

I’m using a NEW, Innovative Platform to Jam with you and I’m Super Excited!!

Register Here }

Appearance of Business 1

So, you’ve ended the week tireder, but not a dollar richer eh?

This is a common problem. You put on a suit, you shuffled some emails, you had a coffee meeting, you worked a job, etc. etc, but you haven’t move an inch further towards growing your business or making money.

It’s all schematics.

How you line it up- determines how that thing will fall.

You allowed your day to be ruled by tasks and people who aren’t in your money lane, who are on your purpose train, and you may not be aware and certainly not focused on your #1’s.

Your  #1s are your core tasks. 

Those tasks that you must do to grow the business. Those meeting with key folks. Folks, who can sign checks and book entry visas.

Again, it’s all in how you arrange and organize your day.

Today, I want to save you time, frustration, and hopefully make you some money by helping you to zero in on your hands touching ONLY money tasks while allowing those who support you- to actually support you.

Because at the end of the day, who cares if you wore a suit, and passed out business cards? The appearance of business only serves our ego and definitely not our bank accounts…..

Let’s dig in……

  • First, know the goal. Yep, knowing what you are aiming for wins you half the battle. It’s truly disheartening to see someone going really fast in the wrong direction. So take purposeful AIM. Who do you want to meet. Who do you want to do business with? How much money/connections/clients do you want/need to make today/this week/this month’s goals?
  • Write all these goals down- and put a leash on them ( deadline)
  • Before you step out in the morning- go through and organize your To Do list.
  • There should be a column for calls you need to make, emails you need to send, your projects ongoing, your money etc. Matter of fact- just download this free Weekly Planner that I’ve created for you.
  • The ONLY items that should be in your personal list as opposed to the list you’ve created for your virtual or live assistant- should be money items. Let’s pause here…..

Do you know what you do best? Do you know how to make the biggest impact in your business? What should your role be? I know that I am absolutely horrible at doing spreadsheets, pivot tables, or organizing anything other than my closet. BUT, I just found this out a few years ago.

I’ve wasted time just like you- adding tasks that I’m not good at, that are not A Level, that don’t get me in front of the check writing man, and letting myself get frustrated because I couldn’t perfect said tasks.

Women CEO Project’s most used and detailed spreadsheet that I give to ALL of my clients…. my assistant took what I wanted, made it, and it works GREAT.

Once I asked myself- Kristi, what’s your talent ( selling/marketing/strategy/money ). Then I asked myself, how can you do more of those tasks and get your butt out of the way of letting folks do the other things.

You see- everything that takes you away from working on your core talents in your business- is a disservice to you, your business, and your profits.

So now,

  • What are you good at? What’s the best role you should play in your business?
  • Do any of the items on your To Do list have you in your Talent Role?
  • If they don’t, politely take them off your list and put them on your assistant’s list.
  • Next, no agendaless meetings… Yep…. I will beat this tip into the ground. But would you rather have wasted time in an agedness meeting with someone who hasn’t done a stitch of research about your business or be called a witch who’s selective about her time, gets paid her worth and uses her spare time to grow her spiritual, romantic, and health buckets…… ( hint: sticks and stones. sticks and stones CEOs)
So, now your list is reworked.

You are not only giving the appearance of business- you are actually running a business- keeping in mind- a business makes money. So until you can take all of this shuffling of emails, positive meetings to the bank- you need to become the BEST purger you can.

Nope, you’re not in this for play.

No, you don’t have plenty of time to waste.

Yes, you MUST make money or you’re playing.

No, you don’t have to say yes to every meeting.

Got it?

It’s Sunday. Time to plan the week. So, download your weekly planner here, and let’s roll.

Because looking like money isn’t the same as having a lil something in the bank…

With Great Expectations……. Kristi





Do you have some business advice? An opinion? A message that you want to give to other entrepreneurs?

Women CEO Project is hand selecting a few businesses to interview for a new platform and we are COMMITTED to find the entrepreneurs who want to deliver the BEST message and value to an all business audience.

Is that you?

You can be local or global as ALL interviews will be hosted online.

Take advantage of a chance to be interviewed and marketed to our Global Audience.

Fill out the short questionnaire and Let’s Roll!!







Over 300 of you joined us for the LIVE 2 Week MasterClass on just “How” to Get BIGGER Business! 


We covered:

The Mindset

Your Value

The Package

and Stepping it UP!! 


And NOW, I’ve made the entire course LIVE on the website. So here are the details:



  1. Click here to Download your MasterClass Workbook
  2. Click here to Download your MasterClass Weekly Planner
  3. Click here to Download your Resource List and your 2015 Book List 

Click below to Access EACH Video Lesson:

MasterClass Intro Video

Video 1: The Mindset

Video 2: Your Value

Video 3: The Package

Video 4: Stepping it UP!! 


Now here’s something I want you to do- go to Instagram { @womenceoproject } AND/OR Twitter {@womenceo } and let us know what your BIGGEST Ah, Lesson or takeaway is- we’d totally appreciate your feedback. 


Have a wonderful week CEOs!